Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key in sales, and how to overcome resistance by understanding marketing psychology.
TIME-STAMPED SHOW NOTES
(00:00) Navigating New Marketing Channels
(02:57) The Importance of Core Marketing Strategies
(06:06) The Power of Follow-Up in Sales
(11:56) Overcoming Sales Resistance
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To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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20:43
'Nice' Leaders Are Fed Up, Why Wide TAM Content Dilutes Your Focus, Your SEO Site Impressions Are Going Up BUT...
In episode #2953, Eric Siu and Neil Patel talk about founder frustrations in today’s economy, from employee motivation to cultural differences. They cover branding, positioning, SEO changes, and the risks of broad content strategies, ending with tariff clarifications.
TIME-STAMPED SHOW NOTES
00:00 Founders' Frustrations in Today's Economy
02:57 Cultural Differences in Employee Motivation
05:53 The Power of Positioning and Branding
08:54 The Trap of Wide-TAM Content
12:10 SEO and Content Strategy Evolution
15:00 Branding and Market Perception
18:06 Clarifications and Corrections on Tariffs
Prefer single topic episodes? Head over to our YouTube channel.
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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26:10
Here Are All The Companies Competing To Buy TikTok, The Slow Decline Of Apple
In episode #2952, Eric Siu and Neil Patel discuss the competitive landscape around TikTok's potential acquisition and the importance of distribution and data in marketing. They explore the challenges of staying authentic in marketing, the growth of social commerce, and Apple's current position as a tech leader amid innovation concerns.
TIME-STAMPED SHOW NOTES
(00:00) The Bidding War for TikTok
(02:58) The Future of Distribution and Data
(05:45) Navigating Marketing Strategies in a Changing Landscape
(09:02) The Evolution of Content Creation and Authenticity
(11:57) Apple's Innovation and Market Positioning
Prefer single topic episodes? Head over to our YouTube channel.
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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22:23
Agencies That Don't Do This Will Die, How To Get 28x More Conversions With Cold Email, ChatGPT Raises $40B At A $300B Valuation, Shopify Doesn't Use KPIs Or OKRs, AI Isn't Actually Coming For Your Jobs, Marketing In The AI Era Is A Game Of Extremes
In episode #2951, Eric Siu and Neil Patel discuss how AI is transforming business efficiency, improving cold email conversions, and the importance of first mover advantage. They also explore management strategies for adaptability and highlight the need for creativity and testing in marketing to stay competitive in the AI-driven future.
TIME-STAMPED SHOW NOTES
(00:00) The Impact of AI on Business Efficiency
(02:47) Cold Email Strategies for Higher Conversions
(05:58) The Role of First Mover Advantage
(09:10) Management Strategies and the Importance of Adaptation
(11:59) The Future of Work in the Age of AI
(15:00) Creativity and Testing in Marketing
Prefer single topic episodes? Head over to our YouTube channel.
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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24:19
As Microsoft Turns 50, Nadella Sees Future Success Built On The Ability To ‘Win The New’, This Is The Best Time To Double Down, Generate MrBeast $10K Thumbnails for YouTube With This Prompt
In episode #2950, Eric Siu and Neil Patel discuss the need for innovation and adaptability in business, drawing on personal experiences with team dynamics and the challenges of entrepreneurship during downturns. They explore the benefits of bootstrapping, the mindset needed to succeed in uncertainty, and the impact of AI on content creation, particularly in comparison to stock images.
TIME-STAMPED SHOW NOTES
(00:00) Embracing Change: Microsoft's Vision for the Future
(03:08) The Pressure to Innovate: AI and Team Dynamics
(06:04) Lessons from Experience: The Cost of Loyalty
(09:06) Seizing Opportunities in Uncertain Times
(12:10) The Freedom of Bootstrapping: Growth Without Constraints
(15:04) Navigating Pain: The Entrepreneurial Mindset
(18:10) The Future of Content Creation: AI vs. Stock Images
Prefer single topic episodes? Head over to our YouTube channel.
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
About Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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