The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

In this episode of the podcast, we explore how to coach skeptical clients with curiosity rather than defensiveness. Skepticism can show up when clients have been sent to coaching by an organisation, have had disappointing experiences before, feel unsure about the process, or do not fully understand how coaching could help them.
We reflect on why skepticism should not be treated as resistance to overcome, but as useful information. By asking thoughtful questions, contracting clearly, and keeping the client in choice, coaches can create a safer adult-to-adult relationship where concerns can be named openly.
The episode also explores the ethical side of coaching reluctant clients. Sometimes coaching may not be the right fit or the right time, and forcing value can do more harm than good. The key message is to stay curious, welcome the skepticism, and use it as a doorway into honest, meaningful coaching conversations.
a willingness to receive feedback so that every client can feel properly seen, heard and supported.
Links & Resources
Inclusive coaching programme: www.igcompany.com/join

In this episode of the podcast, we explore what it really means to be ready to coach neurodivergent clients. We reflect on the importance of building an inclusive coaching space that does not rely only on textbook knowledge of autism, ADHD, dyslexia, dyspraxia or other neurodivergent conditions, but also listens deeply to lived experience.
We discuss how easily coaches can make assumptions about clients when viewing behaviour through a neurotypical lens. A client who gives short answers may not be disengaged, and a client who moves quickly between ideas may not be unfocused. Inclusive coaching asks us to stay curious, adapt our approach, and recognise that every neurodivergent client's needs, strengths and experiences will be different.
The episode also highlights the importance of recognising our own bias, whether we are neurotypical or neurodivergent ourselves. Being ready to coach neurodivergent clients is not about knowing everything. It is about ongoing learning, humility, psychological safety, thoughtful contracting, and a willingness to receive feedback so that every client can feel properly seen, heard and supported.
Links & Resources
Inclusive coaching programme: www.igcompany.com/nd

This episode explores how the technology you choose can shape the coaching business you build. We discuss how coaches can move beyond selling time by the hour and use tech more strategically to create a scalable, professional, and sustainable business.
We focus on Kajabi, the platform we have used since 2019 to support our website, courses, community, marketing, email list, client journeys, and business growth. Rather than stitching together multiple tools, Kajabi has helped us create a smoother, more premium experience.
We also share an honest view: no platform is perfect, and there can be overwhelm or cheaper alternatives. But for coaches wanting to grow their online presence, create digital products, build community, and market more effectively, the right platform can become a major strategic advantage.
 Links & Resources
Kajabi offer and masterclass: www.igcompany.com/Kajabi

This episode explores how coaching supervision can become the next stage of growth for an experienced coach. Rather than seeing supervision as a requirement, we looked at how it can expand a coaching business by adding depth, credibility, variety, and a more sustainable income stream.
We discussed how supervision creates a ripple effect by supporting coaches, their clients, teams, and organisations. It also helps coaches explore the deeper dynamics beneath coaching conversations, including relationships, systems, patterns, and professional identity.
The episode focused on three ways to grow through supervision: one-to-one supervision for trusted long-term relationships, group supervision for scalability and shared learning, and organisational supervision for supporting internal coaching pools. For experienced coaches, supervision training can be a powerful way to deepen their work and expand their impact.
Links & Resources
Diploma in Coaching Supervision: www.igcompany.com/supervision-training
IG Company website: https://www.igcompany.com

This episode explores a powerful question at the heart of coaching: what if its real advantage is not simply what you do, but who you become? Coaching is often misunderstood as a skill, tool, or professional add-on, but this conversation revealed something much deeper. Coaching changes how you think, relate, lead, and live. In leadership, it has become essential, especially in a world shaped by uncertainty, complexity, and constant change. It helps leaders build trust, communicate with emotional awareness, inspire others, and navigate complexity with greater clarity.
We also explored how coaching develops the ability to hold multiple perspectives. It builds mental agility, allowing you to step into someone else's world, understand their view, and then return to your own with clarity. That flexibility transforms relationships by creating collaboration instead of conflict and connection instead of resistance. Coaching also strengthens resilience, helping you move through challenge more quickly by reframing, adapting, and responding with intention. It gives access to a steadier internal resource and strengthens your sense of identity, values, and how you want to show up in the world.
The conversation also highlighted the relational advantage of coaching. It changes how you listen, respond, parent, lead, and connect with others. It encourages a shift from judgement to curiosity, acceptance, and understanding, reducing the mental load of constantly evaluating others and bringing the focus back to personal growth and choice. At the same time, greater awareness can bring greater complexity, as seeing multiple perspectives can sometimes feel overwhelming. Ultimately, coaching gives you options: the ability to choose where to place your attention, how to respond, and how to live with greater intention.
Links & Resources:
IG Company website: https://www.igcompany.com 
Coaching course quiz: https://www.mycoachingcourse.com