The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

• 187 How to Coach Beliefs

  What role do beliefs play in shaping our lives, and how can coaching help us uncover and transform them? In this episode we explore the profound impact of beliefs on our lives and how coaching can guide individuals in uncovering and reshaping them. Beliefs are powerful mental constructs, often mistaken for facts, that act as filters for our experiences. They shape the way we see the world, make decisions, and pursue goals. Through coaching, we help clients bring their unconscious beliefs into awareness, question them, and decide whether they serve their goals or hold them back. We delve into three key lenses for examining beliefs: ability, possibility, and worthiness. These frameworks allow us to identify empowering beliefs that propel individuals forward and limiting beliefs that act as barriers. By working with clients, we unearth hidden beliefs that may appear as unconscious truths but are, in fact, outdated stories from past experiences. A common breakthrough in coaching comes from addressing core beliefs like "I’m not good enough." These deep-rooted beliefs often underpin surface-level limitations and can be transformational when brought to light. Coaching enables clients to explore the origins and intentions of such beliefs, fostering a deeper understanding and a path to creating more empowering alternatives. We also discuss the importance of psychological safety in the coaching relationship. Providing a secure and trusting environment allows clients to explore their beliefs deeply, often resulting in liberating and joyful revelations. Balancing depth with curiosity and lightness, we guide clients through both the emotional and celebratory aspects of belief work. Through this episode, we highlight the interconnectedness of beliefs with values and strengths. Whether identifying empowering beliefs that support clients' goals or challenging limiting ones, belief work lies at the heart of transformational coaching. It’s a journey of discovery, growth, and unlocking potential. Key Lessons: Beliefs are dynamic: With conscious effort, they can change and evolve over time. Empowering vs Limiting beliefs: Recognising the difference between beliefs that propel us forward and those that hinder us is vital. Breaking down beliefs: Digging deeper into limiting beliefs often reveals a core belief that needs attention. The role of psychological safety: Building trust within the coaching relationship ensures clients feel secure in exploring and shifting beliefs. Celebrate empowering beliefs: Leveraging existing positive beliefs can be just as impactful as challenging limiting ones. Timestamps: 00:44: Introduction to the importance of beliefs in coaching. 01:13: Exploring beliefs as facts and how they can change. 02:11: Three lenses to view beliefs: ability, possibility, and worthiness. 06:19: Common limiting beliefs, like "I'm not good enough." 07:18: Shifting perspectives with empowering beliefs and evidence gathering. 08:43: Finding root beliefs for transformational coaching sessions. 10:37: Coaching with lightness amidst deep emotional exploration. 17:34: Advanced coaching techniques for belief work. Keywords: Coaching beliefs, Empowering and limiting beliefs, Challenging core beliefs, Transformational coaching, Building psychological safety in coaching, Links: Take the Coaching Course Quiz: www.mycoachingcourse.com Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/ In Good Company (UK) https://www.igcompany.co.uk/ Check out our YouTube Channel https://bit.ly/378rY9a  

  --------  

  18:55
• 186 How Creating A Mini Course Can Attract Coaching Clients

  How can a mini course help you attract coaching clients and build trust before they even book a session? In this episode, we explore the power of mini courses as a marketing tool for coaches. Many coaches struggle with attracting new clients because potential clients often hesitate, they don’t know if coaching is right for them, if they’ll get value from it, or if they even need it. That’s where a mini course comes in. We break down how creating a short, valuable course can help potential clients experience your coaching style, get to know you, and start solving a problem; making them much more likely to invest in full coaching sessions. A mini course acts as a bridge; it reduces risk for the client, builds trust, and allows them to experience transformation before committing to full coaching. We also share how we use Kajabi to create and deliver mini courses effortlessly, making the entire process smooth and scalable. If you’ve been wondering how to attract more coaching clients without relying on social media every day, this episode is packed with insights, practical strategies, and step-by-step guidance to help you create a mini course that works for you. Creating a mini course is one of the best ways to attract new coaching clients while providing real value. It allows clients to experience your coaching style, solve a problem, and trust you; making it far more likely they’ll invest in your paid coaching programmes. If you’re ready to build your first mini course, check out our Kajabi partner page at www.igcompany.co.uk/kajabi to get started with the best all-in-one course creation platform.   Key Lessons Learned: Mini courses help clients experience your coaching style, Many people don’t fully understand coaching, so giving them a low-risk way to try it increases trust. A mini course lowers barriers to entry; Some clients hesitate to book coaching because of cost, uncertainty, or lack of time. A mini course solves a small problem first, making coaching feel more accessible. People pay for speed and convenience; If you help someone get a quick win, they’re more likely to invest in a full coaching programme. Your course should solve a specific problem; A successful mini course guides clients through a challenge, helping them feel a small transformation. Kajabi simplifies the process; Instead of using multiple platforms, Kajabi allows you to create, host, and sell your course in one place. A great mini course builds your reputation; Clients who see value in your free or low-cost course will share it with others, creating a natural word-of-mouth effect. Your mini course should connect to your paid services; Don’t just teach, introduce your coaching offer at the end of the course so clients know their next step.   Step-by-Step Guide: How to Create a Mini Course: Define the Purpose of Your Mini Course What problem does it solve? How does it connect to your paid coaching? Decide on the Length & Format Keep it short and impactful (1–3 hours max). Consider video lessons, PDFs, workbooks, or a mix of formats. Create Engaging Content Use bite-sized lessons (e.g., three 20-minute videos). Include actionable steps or exercises for engagement. Make it shareable; something clients will recommend to others. Record & Edit Your Course Use Zoom, ScreenFlow, Camtasia, or Kajabi to record. Write a script or outline to stay focused. Keep branding consistent with your coaching business. Host & Deliver the Course Kajabi provides an all-in-one solution for hosting, sales, and automation. If using other platforms, consider Teachable, Thinkific, or Podia. Promote Your Mini Course Use social media, email marketing, and website pop-ups to attract sign-ups. Encourage word-of-mouth referrals from existing clients. Follow Up & Convert Clients Send follow-up emails to engage participants. Offer a special deal or invitation to a coaching session at the end. Timestamps: 00:13 – 00:46: Introduction; why mini courses attract coaching clients 00:47 – 02:07: The psychology behind why mini courses work 02:34 – 03:55: Mini courses vs. traditional lead magnets 04:21 – 05:44: Choosing the right topic for your mini course 06:13 – 07:39: The ideal length and format for a mini course 08:09 – 09:34: Recording and structuring your course effectively 10:03 – 11:46: How Kajabi simplifies course creation 12:16 – 13:59: Why follow-up emails are crucial for client conversion 14:39 – 15:59: How mini courses create long-term business assets 16:27 – 17:55: Offering coaching calls as a next step 18:50 – 19:49: Final reflections and action steps Keywords: How to create a mini course for coaching clients, Coaching lead magnets that attract clients, Mini course ideas for coaches, How to use Kajabi for online courses, Marketing strategies for coaching businesses, How to turn a free course into paid coaching clients, Lead generation for coaches, The best platforms for hosting a coaching course, How to create digital products as a coach, Using online courses to grow a coaching business,   Links: Kajabi for Course Hosting: www.igcompany.co.uk/kajabi Take the Coaching Course Quiz: www.mycoachingcourse.com Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/ In Good Company (UK) https://www.igcompany.co.uk/ Check out our YouTube Channel https://bit.ly/378rY9a

  --------  

  21:39
• 185 How Kajabi Powers A Successful Coaching Business

  What if you had a single platform that could run your entire coaching business, without the tech overwhelm? In this episode, we share how Kajabi has transformed our coaching business and why we consider it one of the best-kept secrets in the coaching world. When we first started out, we struggled with website updates, clunky payment systems, and tech frustrations that slowed us down. Now, Kajabi powers everything; our website, coaching programmes, online courses, payment processing, and even our email marketing. We also reveal how we went from avoiding sharing our old WordPress website (because it no longer reflected who we were) to building a beautiful, easy-to-navigate coaching business hub on Kajabi. This shift gave us full control over our brand, allowed us to scale our business, and helped us create a seamless client experience, all without needing a web developer or complicated tech solutions. ·        In this episode, we break down:  - What Kajabi is and why it’s more than just a website builder, ·        -  How Kajabi gives coaches complete independence and agility, ·         - How to sell and deliver coaching services effortlessly, ·        -  The game-changing AI and automation features that save hours of work, ·        - How Kajabi’s community and analytics tools help you scale. Plus, we share an exclusive opportunity for coaches who want to try Kajabi and get access to our special support package. If you’re a coach looking to streamline your business, attract more clients, and scale with ease, this episode is packed with insights to help you get started. Don’t forget to check out our Kajabi Masterclass on 19th March, where we’ll walk you through the platform and share our exclusive support package for coaches looking to streamline and grow their business: Kajabi Masterclass (19th March 2025, 7PM GMT): Register at www.igcompany.co.uk/kajabi   Key Takeaways: Kajabi is an all-in-one coaching business solution; eliminating the need for multiple tech platforms. Your website is your business front door; make it easy for potential clients to trust and buy from you. Agility gives you a competitive advantage; Kajabi lets you turn ideas into reality quickly. AI features help coaches stay visible; Kajabi’s built-in AI can generate blog posts, social content, and marketing emails. The community support is incredible; Kajabi users are part of a global network of successful entrepreneurs.   Timestamps: 00:13 – 00:46: Introduction—why Kajabi has been a game-changer for our coaching business 00:47 – 01:44: What is Kajabi, and how does it work? 01:45 – 03:36: Our journey—from struggling with WordPress to running our business with Kajabi 03:37 – 05:23: How Kajabi allows coaches to be agile, independent, and responsive to market trends 05:24 – 06:48: The importance of a beautiful, easy-to-use coaching website 06:49 – 08:15: Creating and selling coaching offers with Kajabi 08:16 – 10:03: Kajabi as an all-in-one solution—websites, emails, courses, and payments in one place 10:04 – 11:39: How Kajabi simplifies coaching admin and client management 11:40 – 13:05: Why seamless payments increase client conversions 13:06 – 14:59: Email marketing with Kajabi—how it nurtures leads and builds relationships 15:00 – 16:48: AI-powered content creation—how Kajabi helps coaches stay consistent online 16:49 – 18:30: New features—Kajabi’s built-in community platform for coaching groups 18:31 – 19:52: Future-proofing your coaching business with Kajabi 19:53 – 22:26: Special offer—our Kajabi Masterclass and exclusive coaching support package   Keywords: How to use Kajabi for coaching businesses, Best platform for online coaching businesses, Kajabi for coaches, How to build a coaching website with Kajabi, Kajabi vs. WordPress for coaching, Automating a coaching business with Kajabi, Best tools for online coaching courses, Kajabi community features for coaches, How to take payments as a coach, AI tools for coaching business growth,   Links: Our Kajabi Partner Page & Special Offer: www.igcompany.co.uk/kajabi Coaching Business Lounge (Pricing Strategy Resources): www.igcompany.co.uk/businesslounge Take the Coaching Course Quiz: www.mycoachingcourse.com Emotions Coaching Practitioner Training: www.igcompany.co.uk/emotionscoaching COACHING TRAINING LEVEL 5 https://www.igcompany.co.uk/l5-diploma COACHING TRAINING LEVEL 7 https://www.igcompany.co.uk/l7-diploma Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Neurodivergent inclusive coaching programme: http://www.igcompany.co.uk/nd Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/ In Good Company (UK) https://www.igcompany.co.uk/ Check out our YouTube Channel https://bit.ly/378rY9a  

  --------  

  23:47
• 184 How to Coach Burnout

  How do you support coaching clients who are struggling with burnout? In this episode, we explore how to recognise burnout in clients, the different ways burnout manifests, and how coaching can (and can’t) support clients experiencing it. Many people believe burnout is simply about working too much, but it often stems from deep-seated patterns, emotional exhaustion, and values misalignment. We discuss the two types of clients experiencing burnout; those approaching burnout, and those fully in burnout, and why traditional coaching techniques work better for the former than the latter. We explore common coaching red flags, like when a client repeatedly turns up to sessions flustered, struggling to take action, or feeling like they’re "just getting through the day." One of the key takeaways from this episode is that coaching burnout is not about quick fixes, it’s about helping clients build self-awareness, boundaries, and sustainable habits. We also touch on the ethical considerations of coaching burnout, when to refer clients to professional support, and how coaches themselves can avoid burnout in their own practice. Whether you're a coach supporting clients through burnout or someone who wants to prevent it in your own life, this episode is packed with insights, reflections, and practical coaching approaches. Five Coaching Questions to Support Clients with Burnout What is draining your energy the most right now? What boundaries would help protect your wellbeing? If you gave yourself permission to rest, what would that look like? What beliefs do you hold about productivity and self-worth? What’s one small step you can take this week to prioritise your health? Key Lessons Learned Burnout isn’t just about working too hard – It’s often a result of long-term emotional strain or values misalignment. Coaching works best for clients approaching burnout – Those in deep burnout may need medical or therapeutic support first. Recognising patterns is key – Burnout happens slowly over time, often due to repeated behaviours like people-pleasing. Rest is a form of self-leadership – Helping clients reframe rest as productive can be life-changing. Coaches need to prevent their own burnout too – Shifting to group coaching or adjusting workload can help. Key Takeaways Burnout isn’t a weakness—it’s a sign that something needs to change. Coaching should feel supportive, not like another task—check in with clients about what they need. Small shifts are powerful—help clients focus on sustainable changes, not drastic transformations. Coaches can burn out too—self-awareness and boundaries are crucial for long-term success. Timestamps 00:13 – 00:46: Introduction; why burnout is a critical coaching topic 00:47 – 02:07: The difference between approaching burnout and full burnout 02:34 – 03:55: Why burnout often goes unnoticed until it’s too late 04:21 – 05:44: Recognising signs of burnout in coaching clients 06:13 – 07:39: Common causes of burnout; external vs. internal factors 08:09 – 09:34: The ethics of coaching burnout—when to refer a client for professional support 10:03 – 11:46: Helping clients reconnect with values and set boundaries 12:16 – 13:59: The importance of rest and recovery in burnout prevention 14:39 – 15:59: Metaphors for burnout; how storytelling helps clients shift perspective 16:27 – 17:55: Burnout prevention for coaches; recognising your own limits 18:50 – 19:49: Final reflections and key takeaways   Keywords: How to coach burnout, Coaching strategies for burnout prevention, Recognising burnout in coaching clients, The ethics of coaching burnout, How to set boundaries in coaching, Burnout prevention techniques for professionals, Coaching clients with stress and exhaustion, Signs of burnout in leadership and business, Helping clients recover from burnout, Group coaching vs. 1:1 coaching for burnout prevention,   Links: Coaching Business Lounge (Pricing Strategy Resources): www.igcompany.co.uk/businesslounge Take the Coaching Course Quiz: www.mycoachingcourse.com Emotions Coaching Practitioner Training: www.igcompany.co.uk/emotionscoaching COACHING TRAINING LEVEL 5 https://www.igcompany.co.uk/l5-diploma COACHING TRAINING LEVEL 7 https://www.igcompany.co.uk/l7-diploma Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Neurodivergent inclusive coaching programme: http://www.igcompany.co.uk/nd Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/ In Good Company (UK) https://www.igcompany.co.uk/ Check out our YouTube Channel https://bit.ly/378rY9a

  --------  

  20:43
• 183 Coaching and Visualisation

  How can visualisation unlock deeper insights for your coaching clients? In this episode, we explore the powerful role that visualisation plays in coaching. Whether it’s a grounding exercise at the start of a session, a guided journey to explore emotions, or a visioning tool for goal achievement, visualisation is a technique that can transform client experiences. We share how visualisation works, why it engages the subconscious mind, and how coaches can introduce it confidently. Many clients find visualisation helps them access different perspectives and unlock creative thinking. However, as coaches, it’s important to introduce it in a way that aligns with the client’s needs and learning style. We also discuss practical considerations, such as whether to turn off cameras during virtual sessions, how to adjust visualisation for different clients, and why your confidence in delivering it matters just as much as the script itself. By the end of this episode, you’ll have the tools and inspiration to incorporate visualisation into your coaching practice in a way that feels natural, ethical, and impactful.   Step-by-Step Guide: How to Use Visualisation in Coaching Set the Context for the Visualisation o   Explain to the client how visualisation works and its purpose in coaching. o   Ensure they feel comfortable with the technique and give them the option to opt out. Choose the Right Type of Visualisation o   Short grounding exercises (e.g., breathing and body awareness) help clients settle into a session. o   Longer guided visualisations can be used to explore emotions, values, or future goals. o   Spontaneous visualisation can be woven into conversations (e.g., "Close your eyes and picture yourself stepping into this scenario. What do you notice?"). Create a Safe and Comfortable Space o   Ask the client to find a comfortable position (seated or lying down). o   If virtual, discuss turning off cameras to help the client relax. o   Ensure they are in a warm, distraction-free environment. Guide the Visualisation with Confidence o   Use a calm and steady tone, adjusting pace and intonation for effect. o   Focus on sensory details—sight, sound, touch, smell—to deepen the experience. o   Allow pauses for reflection, giving the client time to absorb the journey. Invite Reflection and Integration o   Gently bring the client back to the present and allow space for reflection. o   Ask questions like "What insights did you gain?" or "How did that experience feel?" o   Encourage them to take notes or journal if helpful. Adapt Visualisation to the Client's Learning Style o   Visual thinkers may love detailed imagery, while non-visual learners may prefer body-based awareness exercises. o   Offer alternative ways to engage (e.g., audio-based imagery or metaphor-based questions). Debrief and Apply the Learning o   Help the client translate insights into actionable steps. o   Ask, "How can you use this experience to move towards your goal?" o   Acknowledge if the visualisation wasn’t impactful—learning from that experience is still valuable.   Key Lessons Learned Visualisation is a flexible tool – It can be a short grounding exercise or a deep guided journey. Confidence in delivery matters – The way you introduce it influences how the client engages. Not all clients are visual learners – Be adaptable and offer different sensory-based approaches. Creating the right setting is crucial – Comfort, warmth, and a sense of safety enhance effectiveness. Visualisation can reveal subconscious insights – It helps clients access deeper wisdom beyond logical thinking. It’s an invitation, not a requirement – Clients should always feel free to stop at any point. Practice helps coaches refine their skills – The more you use visualisation, the more natural it becomes.   Key Takeaways Introduce visualisation with confidence—your belief in the process helps the client engage. Use sensory details—sight, sound, touch, and emotions—to deepen the experience. Create a safe and comfortable environment—clients should feel relaxed and free from distractions. Always debrief afterwards—help clients extract meaning and practical steps from their experience. Experiment and refine your approach—each client will respond differently, so stay flexible.   Timestamps 00:13 – 00:46: Introduction—why visualisation is a powerful coaching tool 00:47 – 02:07: What is visualisation, and how does it work in coaching? 02:34 – 03:55: The subconscious mind and its role in coaching visualisations 04:21 – 05:44: Different types of visualisation and when to use them 06:13 – 07:39: Practical considerations—client comfort, camera on/off, and setting the scene 08:09 – 09:34: The coach’s role—why confidence in delivery matters 10:03 – 11:46: How visualisation can help clients access deeper wisdom 12:16 – 13:59: Using visualisation in leadership and career coaching 14:39 – 15:59: How to create your own guided visualisations 16:27 – 17:55: Ethical considerations—ensuring clients feel safe and in control 18:50 – 19:49: Final reflections—how to start integrating visualisation into your practice   Keywords; How to use visualisation in coaching, Guided visualisation techniques for coaches, Coaching and the subconscious mind, Visualisation exercises for goal setting, How to create guided imagery in coaching, Coaching confidence in visualisation, Sensory coaching techniques, Using visualisation in business coaching, Ethical considerations in guided visualisation, How to help clients access deeper insights   Links: Coaching Business Lounge (Pricing Strategy Resources): www.igcompany.co.uk/businesslounge Take the Coaching Course Quiz: www.mycoachingcourse.com Emotions Coaching Practitioner Training: www.igcompany.co.uk/emotionscoaching COACHING TRAINING LEVEL 5 https://www.igcompany.co.uk/l5-diploma COACHING TRAINING LEVEL 7 https://www.igcompany.co.uk/l7-diploma   Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Neurodivergent inclusive coaching programme: http://www.igcompany.co.uk/nd Resources: Take our FREE Quiz 'Which Coaching Course is Right for Me?' https://www.mycoachingcourse.com/ Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/ In Good Company (UK) https://www.igcompany.co.uk/ Check out our YouTube Channel https://bit.ly/378rY9a Check out our Instagram https://www.Instagram.com/the_coaching_crowd Work with Jo Wheatley as your Emotions Coach https://www.jowheatley.com Connect with Jo Wheatley on Instagram https://www.instagram.com/jo_wheatley_coaching/  Connect with Jo Wheatley on LinkedIn https://uk.linkedin.com/in/joannewheatley Work with Zoe Hawkins as your Courageous Leadership Coach https://www.zoe-hawkins.com  Connect with Zoe Hawkins on Facebook https://facebook.com/zoehawkinscoach/ Connect with Zoe Hawkins on LinkedIn https://uk.linkedin.com/in/zoehawkinscoach Connect with Zoe Hawkins on Instagram www.instagram.com/zoehawkinscoach

  --------  

  19:11

More Business podcasts

Trending Business podcasts

About The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins