The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

This episode explores how the technology you choose can shape the coaching business you build. We discuss how coaches can move beyond selling time by the hour and use tech more strategically to create a scalable, professional, and sustainable business.
We focus on Kajabi, the platform we have used since 2019 to support our website, courses, community, marketing, email list, client journeys, and business growth. Rather than stitching together multiple tools, Kajabi has helped us create a smoother, more premium experience.
We also share an honest view: no platform is perfect, and there can be overwhelm or cheaper alternatives. But for coaches wanting to grow their online presence, create digital products, build community, and market more effectively, the right platform can become a major strategic advantage.
Key Lessons Learned:
The right coaching business technology should support strategy, not only administration.
Coaches need to think beyond selling time and start packaging their knowledge, frameworks, and client experience.
An all-in-one platform can reduce complexity by bringing together website, payments, bookings, email marketing, courses, community, analytics, and client resources.
Professional branding and a smooth client journey can increase confidence, visibility, and perceived value.
Simplicity creates consistency, and consistency is a major driver of sustainable business growth.
Building a coaching business requires thinking about where you want to be in three to five years, not only what you need today.
Digital products, lead magnets, webinars, communities, and hybrid coaching models can help coaches create more scalable offers.
Tech overwhelm is real, but learning one robust system can be easier than managing several disconnected tools.
A strong platform can help a small team stay agile while delivering a premium client experience.
Investing in the right infrastructure can become a commitment to backing yourself and your business growth.
 Links & Resources
Kajabi offer and masterclass: www.igcompany.com/Kajabi

This episode explores how coaching supervision can become the next stage of growth for an experienced coach. Rather than seeing supervision as a requirement, we looked at how it can expand a coaching business by adding depth, credibility, variety, and a more sustainable income stream.
We discussed how supervision creates a ripple effect by supporting coaches, their clients, teams, and organisations. It also helps coaches explore the deeper dynamics beneath coaching conversations, including relationships, systems, patterns, and professional identity.
The episode focused on three ways to grow through supervision: one-to-one supervision for trusted long-term relationships, group supervision for scalability and shared learning, and organisational supervision for supporting internal coaching pools. For experienced coaches, supervision training can be a powerful way to deepen their work and expand their impact.
Key Lessons Learned:
Coaching supervision can be a natural next step for experienced coaches who are ready to evolve their practice.
Supervision can add another layer of income, credibility and professional depth to a coaching business.
One-to-one supervision allows coaches to build long-term, trusted and reflective relationships with other practitioners.
Group supervision creates scalability, shared insight, community and a powerful learning environment.
Organisational supervision is a growing opportunity as more businesses invest in internal coaching cultures.
Supervision does not only support coaches. It also indirectly supports their clients, teams and organisations.
Coaches do not need to wait until they feel like the most senior person in the room before exploring supervision training.
Coaching supervision training can change how you coach, how you listen and how you understand relational dynamics.
Links & Resources
Diploma in Coaching Supervision: www.igcompany.com/supervision-training
IG Company website: https://www.igcompany.com

What if the real advantage of coaching isn't what you do… but who you become?
This episode opened up a powerful question that sits at the heart of coaching.
What does coaching really make possible?
Because for many people, coaching is still misunderstood. It can be seen as a skill, a tool, or something you add to your professional toolkit.
But what we explored in this conversation is something much deeper.
Coaching is not only something you do. It is something that changes how you think, how you relate, and how you live.
We began by exploring the leadership advantage.
In a world where organisations are navigating uncertainty, complexity, and constant change, the demand for emotionally intelligent leaders has never been higher. And yet, these qualities are difficult to demonstrate on a CV.
Coaching bridges that gap.
It equips leaders with the ability to:
Build trust quickly
Communicate with emotional awareness
Motivate and inspire through uncertainty
Navigate complexity with clarity
For us, coaching is no longer optional in leadership. It is essential.
But the advantages do not stop there.
We talked about the ability to hold multiple perspectives.
Coaching develops a kind of mental agility. The ability to step into someone else's world, understand their viewpoint, and then step back into your own with clarity. That flexibility transforms relationships. It creates collaboration instead of conflict. It builds connection instead of resistance.
And then there is resilience.
One of the most profound shifts that coaching creates is how quickly you can move through challenge. Instead of staying stuck in one perspective, you develop the ability to reframe, to adapt, and to respond with intention.
It gives you access to a deeper internal resource.
A steadiness that you can return to, even when life feels uncertain.
We also reflected on how coaching shapes identity.
There is something powerful about understanding who you are, what you stand for, and how you want to show up in the world. Coaching strengthens that internal anchor, allowing you to navigate life with greater confidence and clarity.
And then something unexpected emerged in the conversation.
The relational advantage.
Through coaching, you begin to notice the impact you have on others in a much deeper way. Whether that is in leadership, friendships, or even parenting, the way you listen, respond, and engage changes.
It creates more conscious, more meaningful relationships.
We shared personal reflections on how coaching has influenced the way we show up with our children. From helping them understand their thoughts and emotions, to creating space for curiosity and ownership, coaching extends far beyond professional settings.
It becomes a way of being.
Another key shift we explored is around judgement and curiosity.
Coaching increases your awareness of how often we default to judgement. And in doing so, it offers an alternative. A shift towards curiosity, acceptance, and understanding.
That shift is freeing.
It reduces the mental load of constantly evaluating others and redirects your focus inward, towards your own values, choices, and growth.
And yet, we were honest about something important.
There is a flip side.
With greater awareness comes greater complexity.
There are moments where seeing multiple perspectives can feel overwhelming. Where your mind wants to explore every angle, every layer, every system at play.
And that requires something else.
Choice.
The ability to decide where to focus your attention.
The ability to resource yourself.
The ability to step back when needed.
Because ultimately, coaching gives you options.
And perhaps that is the greatest advantage of all.
The ability to choose how you think, how you respond, and how you live.
 
Timestamps:
00:00 – Introduction to the coaching advantage
00:34 – Leadership advantage in modern workplaces
02:19 – Developing multiple perspectives
04:38 – Resilience and navigating challenges
05:02 – Coaching influence in parenting and relationships
08:30 – Ownership, accountability, and self-awareness
10:50 – Finding learning and meaning in everyday moments
11:24 – Judgement vs curiosity
13:50 – Values, identity, and conscious decision-making
14:13 – The power of pause and awareness
15:33 – The complexity and downsides of coaching awareness
16:39 – Navigating multiple perspectives in a complex world
18:30 – Choice, energy, and self-management
19:02 – Gratitude and recognising the coaching advantage
 
Key Lessons Learned:
Coaching enhances leadership through emotional intelligence and adaptability
The ability to hold multiple perspectives strengthens relationships and collaboration
Coaching builds resilience by enabling faster reframing and recovery
Greater self-awareness leads to stronger identity and decision-making
Coaching improves relationships through deeper understanding and presence
Curiosity replaces judgement, reducing mental strain and increasing connection
Awareness brings complexity, requiring conscious energy management
The greatest advantage of coaching is the power of choice
 
Keywords:
Coaching advantage, Benefits of coaching training, Coaching skills for leadership, Emotional intelligence in leadership, Coaching for resilience, Coaching mindset and self-awareness, Personal development through coaching, Coaching impact on relationships, Coaching skills in everyday life, Why coaching matters,
 
Links & Resources:
IG Company website: https://www.igcompany.com 
Coaching course quiz: https://www.mycoachingcourse.com

If people don't know you exist, how can they ever choose to work with you?
This episode felt like a necessary conversation. One that many coaches avoid, delay, or quietly struggle with.
We explored why personal brand matters for coaches, and more importantly, what it really means beyond the noise of marketing jargon.
Because for many, the idea of "personal branding" feels uncomfortable. It can feel like self-promotion, like performance, or like stepping into a space that doesn't quite fit with the values of coaching.
And yet, the reality is simple.
If people don't know you exist, they cannot work with you.
What we reflected on in this episode is that personal brand is not something you create. It is something you reveal.
It is how people experience you.
It is what you stand for.
It is the consistency between what you say and how you show up.
When someone chooses a coach, they are not only choosing a skillset. They are choosing a person.
They are asking:
Do I feel safe with this person?
Do our values align?
Do I trust how they think and how they work?
And personal brand is the bridge that helps answer those questions.
We shared openly how, in the early days, we didn't think about personal brand at all. We believed that being a coach was enough. That our work would speak for itself.
But over time, we learned something critical.
Clarity creates trust. Consistency builds credibility. Visibility creates opportunity.
And personal brand sits at the centre of all three.
What became clear as we talked was that authenticity is the foundation of everything.
We never sat down and decided what our brand would be. We didn't curate a persona or engineer an identity. What you hear on this podcast is who we are in real life. The depth, the curiosity, the challenge, the care. It runs through everything we do.
That consistency allows people to understand what it feels like to work with us before they ever step into a room.
And that is where personal brand becomes powerful.
We also spoke about the discomfort that comes with visibility.
There is a moment every coach faces where sharing your voice feels exposing. Where putting your thoughts out into the world feels permanent. Where fear shows up.
And yet, growth sits on the other side of that.
Personal branding is not about feeling comfortable. It is about being willing to be seen anyway.
Over time, it becomes easier. Your voice becomes clearer. Your confidence builds. And what once felt like exposure starts to feel like expression.
Another important shift we explored is this:
You already have a personal brand.
Whether you are intentional about it or not, people are forming perceptions based on how they experience you. The choice is whether you actively shape that experience or leave it to chance.
And when you begin to take ownership of it, something changes.
You start to see what makes you distinct.
You recognise the patterns in how people describe you.
You begin to build something that feels aligned, not forced.
For us, investing in our brand marked a turning point.
It was not only about how others saw us. It was about how we saw ourselves.
It moved us from hoping things would work, to deciding that we believed in what we were building.
And that shift created momentum.
This episode is a reminder that personal brand is not about becoming someone else.
It is about standing more fully in who you already are.
 
Timestamps:
00:00 – Introduction to personal branding in coaching
00:43 – What personal brand really means
02:09 – How people experience you as a coach
04:35 – Clarity, consistency, and credibility
06:01 – Authenticity and real-life alignment
08:19 – Why you cannot fake your brand
09:38 – Consistency builds trust over time
12:28 – Visibility and the fear of being seen
15:14 – Recognising what makes you unique
17:37 – Brand evolution and growth over time
20:05 – You already have a brand
21:58 – Investing in your brand and business growth
24:49 – Evolving your brand as you grow
27:43 – Why visibility is essential for success
 
Key Lessons Learned:
Personal brand is about authenticity, not performance
Visibility is essential for attracting coaching clients
Consistency builds trust and strengthens credibility
You already have a personal brand, whether intentional or not
Discomfort around visibility is part of growth
Your brand should reflect your values, beliefs, and coaching style
Testimonials can reveal powerful insights about your brand
Investing in your brand can transform your confidence and business growth
 
Keywords:
Personal brand for coaches, Why personal branding matters in coaching, Coaching business growth, Coach visibility and marketing, Authentic personal branding, Coaching identity and brand, How to attract coaching clients, Coaching marketing strategies, Building trust as a coach, Coaching business development,
 
Links & Resources:
IG Company website: https://www.igcompany.com 
Coaching course quiz: https://www.mycoachingcourse.com

What happens when you slow down enough to truly see yourself as a coach?
This episode felt like one of those conversations where we didn't set out with a script, yet uncovered something far more meaningful along the way.
We opened up about how coaching supervision training changed us, not only as practitioners, but as people. What stood out immediately was how difficult it is to articulate the impact. The changes are subtle, yet undeniably profound.
As we reflected on our experiences, one theme kept surfacing: slowing down.
Not only slowing down how we speak, but how we think, how we show up, and how we hold space. Through supervision training, we both experienced a shift away from doing more, towards creating more space. And within that space, something powerful happens. Insight deepens. Awareness expands. Coaching becomes less about performance and more about presence.
We also explored the discomfort that comes with this level of growth.
There were moments of resistance, emotional reactions, and even questioning everything we thought we knew about coaching. At times, it felt like a stripping back of identity. Not only refining our coaching practice, but re-evaluating who we are within it.
And yet, this is where the real transformation happens.
Through deep reflection, supervision training helped us:
Develop a stronger internal compass
Challenge traditional coaching norms
Build confidence in our own voice as coaches
Embrace uncertainty rather than resist it
One of the most powerful shifts was around identity.
Moving from "how do I coach?" to "who am I as a coach?"
That shift changes everything.
We also spoke about how supervision introduces you to a completely different level of awareness. From ethical sensitivity and power dynamics, to the relational field between coach and client. You begin to notice what is happening beneath the surface. Not only what is said, but what is felt, what is unsaid, and what is emerging in the space between.
For us, coaching supervision training elevated our practice into something deeper. More intuitive. More reflective. More human.
It also normalised something many coaches quietly struggle with: imposter syndrome.
Rather than eliminating it, supervision helps you understand it, sit with it, and move through it. Over time, that discomfort becomes a signal for growth rather than something to avoid.
And perhaps one of the most unexpected outcomes was how much it expanded our curiosity. From somatic awareness to energetics, to exploring intuition within coaching, supervision training opened doors we hadn't even realised were there.
This episode is not only a reflection on our journey, but also an invitation.
If you are a coach who values depth, reflection, and growth, then coaching supervision training might not only change your practice, it might change you.
 
Timestamps:
00:00 – Introduction and why we're talking about supervision training
00:49 – Why coaching supervision changes you in subtle but powerful ways
01:46 – The importance of slowing down in coaching
03:22 – Resistance and questioning everything you've learned
04:22 – Emotional reactions and identity shifts
06:42 – Becoming a different version of yourself as a coach
08:00 – Learning alongside experienced coaches and building confidence
09:30 – Imposter syndrome and finding your own voice
11:48 – Developing your internal compass as a coach
14:06 – Ethical awareness and deeper coaching conversations
16:32 – Coaching at a more advanced and intuitive level
17:28 – Energetics, intuition, and expanding beyond traditional coaching
18:59 – Introducing our coaching supervision diploma
 
Key Lessons Learned:
Slowing down creates space for deeper insight and more meaningful coaching conversations
Coaching supervision training develops your identity, not only your skillset
Discomfort and emotional reactions are part of the growth process
Supervision strengthens your internal compass and confidence as a coach
Reflective practice enhances long-term sustainability in coaching
Exposure to other experienced coaches normalises imperfection
Ethical awareness and relational depth significantly improve coaching quality
Supervision expands your curiosity into areas such as intuition and energetics
 
Keywords:
Coaching supervision training, Coaching supervision benefits, How to become a better coach, Reflective coaching practice, Coaching identity development, Coaching supervision course, Professional coach development, Imposter syndrome in coaching, Advanced coaching skills, Coaching supervision diploma
 
Links & Resources:
Supervision Training: https://www.igcompany.com/supervisiontraining
IG Company website: https://www.igcompany.com 
Coaching course quiz: https://www.mycoachingcourse.com