Third Sector

Editor Emily Burt is joined by Asma Shah, chief executive of You Make It, a charity that exists to empower and advance the professional and personal development of young Black and brown women living in East London.
Asma discusses founding You Make It at a time when the importance of lived experience was not recognised by funders, and how operating in survival mode has shaped her approach to leadership.
She talks about the ways that funding ‘buzzwords’ can fail to recognise the impact small organisations deliver, and why charities should not shy away from taking an entrepreneurial approach to income generation.

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Third Sector editor Emily Burt and deputy editor Andy Ricketts hear from Adam Baker, director of communications and supporter engagement at Wiltshire and Bath Air Ambulance.
Adam talks about the charity’s recent “thankathons”, an annual event where staff and volunteers come together to spend the day saying thank you to people who have donated to the air ambulance.
He discusses the benefits of running such an event and highlights some of the lessons the charity has learned from the days so far.
He also digs into some of the practicalities of the day and gives his advice for other charities considering running their own thankathon.

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Emily Burt and Andy Ricketts hear from the fundraising specialist Caroline Richardson and Paul Courtney, director of fundraising at Children’s Hospice South West.
Caroline and Paul discuss how ROI is used in fundraising, and the importance of treating the measurement as one data point in a wider context.
And Caroline explains why a decrease in fundraising ROI is not necessarily a bad thing, after her research found a year-on-year decline.

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Senior reporter Emily Harle is joined by Katie Docherty, chief executive of the Chartered Institute of Fundraising.

She talks about the significant developments in fundraising over the past five years, the evolution of CIoF’s flagship conference and the need for chief executives and sector leaders to recognise fundraising as a serious profession if they want to grow organisational income.

And four years on from her pledge to make the fundraising profession a safer place, Docherty reflects on the need for charities to empower fundraisers to raise the alarm if they feel unsafe, and develop codes of conduct that hold donors accountable for their behaviour.

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Third Sector editor Emily Burt and senior multimedia reporter Lucinda Rouse are joined by Jules Lynch, founder and chief executive of the Global Girl project.
Jules discusses how leading with Black feminist principles empowers her charity to take a collaborative and trust-based approach to developing service offerings, sharing funding and resources.
She discusses how the colonial origins of charitable models prevent those with power in the sector from working in meaningful partnership with communities, and why letting go of that power is an uncomfortable but essential step toward driving change in the sector.
And Jules argues that, while conversations around decentralising power are beginning to enter the mainstream, change is rarely linear.

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