Third Sector

Lucinda Rouse visits the RHS Chelsea Flower Show as grantmaker Project Giving Back marks its fifth and final year of supporting “gardens for good causes” at the event.
She hears from PGB chief executive Hattie Ghaui about how its approach has encouraged participating charities to experiment and take risks in their public engagement and storytelling.
She visits four of the PGB-funded gardens and speaks to Matthew van Duyvenbode, co-chief executive of Trussell; Kit Stoner, chief executive of the Bat Conservation Trust; YoungMinds’ garden designer Charlie Chase and chief executive Abigail Ampofo; and Paul Jackson Clark, director of fundraising at Parkinson’s UK.
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Lucinda Rouse and Emily Harle are joined by Andy Glyde, strategy and insight lead at Bowel Cancer UK, and Phillipa Williams, strategy director at the behaviour change and communications agency Claremont.
Andy describes the development process for Bowel Cancer UK’s recent campaign to encourage more people to report symptoms of bowel cancer to their GP.
He explains how the campaign sought to bridge the gap between having an awareness of the symptoms and taking action when identified.
Phillipa recounts how the campaign trod the line between instilling a sense of urgency to act without causing fear and paralysis in its target audience. She shares her tips for securing board approval for a new campaign or approach.
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Lucinda Rouse and Emily Burt are joined by Joy Warmington, chief executive of the equality charity Brap.
Joy highlights some of the limitations of standard equity, diversity and inclusion approaches and explains why adopting a flexible and responsive mindset is preferable to following an EDI toolkit.
She shares her optimism that racism will be eliminated in the future and provides tips for charity leaders seeking to place their anti-racism commitments at the heart of their operations.
Listen to The Quiet Revolution.
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Host Lucinda Rouse is joined by Third Sector colleagues Emily Burt, Andy Ricketts and Emily Harle to talk about three significant sector stories from the past month.
Emily Harle shares her reflections from an event run by the Women in Charity Network, including the need for female leaders to make space for their more junior counterparts.
Emily Burt provides context to Third Sector’s recent findings about legacy trends across 100 major charities. She and Lucinda share clips from a video discussion with Alex McDowell, vice-chair of Remember a Charity, which is included in The Legacy Map.
And Andy considers the circumstances surrounding new regulatory guidance on conflicts of interest, after the Charity Commission reported an increase in cases.
Listen to When Charity Goes Wrong.
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Lucinda Rouse and Emily Harle are joined by Charmaine Griffiths, chief executive of the British Heart Foundation.
Charmaine outlines the BHF’s new commitments on equality, diversity and inclusion and explains why they are important in furthering the charity’s mission to fight heart disease.
She talks about changes to the organisation’s recruitment process to encourage more diverse applications and explains how the BHF is tackling the low level of female representation in medical and research settings focused on heart health.
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