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Decisions That Made Me: Charlie Bowes-Lyon (Wild)
In 2019, Charlie Bowes-Lyon co-founded Wild with childhood friend Freddy Ward, frustrated by the lack of sustainable options in personal care. Their first product — a refillable deodorant in compostable packaging — struck a chord with consumers looking to cut down on plastic. From a standing start, Wild became one of the UK’s fastest-growing consumer brands, selling millions of units, building a loyal online following and moving rapidly into high-street stores. The company has already replaced hundreds of tonnes of single-use plastic. In 2025, Wild was acquired by Unilever in a deal worth hundreds of millions. Charlie speaks to Evan Davis about building a disruptive eco-brand, and what it takes to scale a start-up into a global business.Producer: Osman Iqbal Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones Production co-ordinator: Katie Morrison and Rosie Strawbridge
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Decisions That Made Me: Mark Dixon (IWG)
Mark Dixon left school at 16 and began selling hot dogs before building a bread roll business. In 1989 he founded Regus, spotting the need for flexible offices after watching people hold meetings in coffee shops. From a single site in Brussels, he grew the business into IWG — now the world’s largest provider of flexible workspace, with thousands of locations in more than 120 countries. Along the way he faced fierce competition and survived the dotcom crash. Mark speaks to Evan Davis about his journey from hot dog stands to global boardrooms, the setbacks that nearly ended it all, and how he built a company now worth billions.Producer: Osman Iqbal Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones Production co-ordinator: Katie Morrison
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Decisions That Made Me: Thomas Beahon (Castore Co-Founder)
Tom Beahon played youth football for Tranmere Rovers from the age of eight, but when he realised he’d never make the very top, he walked away to chase a new dream: building a sportswear brand with his brother, frustrated by the lack of quality kit on the market. Today, Castore is valued at almost a billion. Tom joins Evan Davis to discuss giving up football, starting a business from scratch, and how they persuaded stars like Andy Murray to invest in the brand.Image used with permission by copyright holder Castore
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Decisions That Made Me: Anthony Eskinazi (JustPark Founder)
When he finished university Anthony Eskinazi was destined for a graduate scheme with a top accountancy firm, but he couldn’t resist a business idea he’d had while trying to get to a baseball game during his gap year. The tech entrepreneur tells Evan Davis how he gave up job security, and a promising career path, to try to connect drivers with under-used parking spaces. Producers: Simon Tulett and Georgiana Tudor Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones Production co-ordinator: Katie Morrison (Image: Anthony Eskinazi Credit: Simon Tulett/BBC)
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Decisions That Made Me: Joanna Jensen (Childs Farm Founder)
When an investor pulled the plug on a £3m cash injection for Joanna Jensen’s fledgling business, it could not have come at a worse time. The Childs Farm founder was just about to launch in two of the UK’s biggest high street stores, and was also going through a divorce and moving out of the family home with her two young daughters. Joanna tells Evan Davis how the last-minute let-down taught her who she could trust in business and what she needed to look for in a future financial partner.Producer: Georgiana Tudor Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones and Matt Cadman Production co-ordinator: Katie Morrison(Image: Photographer: Emily Patrick. Copyright: Joanna Jensen)
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About The Bottom Line

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way. Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at [email protected] Bottom Line is produced in partnership with The Open University and is an EcoAudio certified production.

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