Welcome aboard to Business Class - the podcast for entrepreneurs, creators, and ambitious people building success in real time.
In this solo episode, Vicky Owens gets brutally honest about the realities of entrepreneurship, burnout, anxiety, leadership, and building a successful social media strategy from scratch. After a chaotic week of cancelled guests, business pressure, and overwhelming schedules, Vicky decided to sit down solo and answer one of the most requested topics from listeners: how to actually create a social media strategy that grows your brand, audience, and business.
From defining your content pillars and understanding your target audience, to creating viral TikTok and Instagram content, building a powerful personal brand, increasing engagement, and using AI tools to simplify your workflow - this episode is packed with actionable advice for business owners, creators, influencers, and anyone trying to grow online in 2026.
Vicky also opens up about the emotional side of running a business, including rebuilding confidence as a leader, navigating anxiety and panic attacks, balancing work and personal life, and the pressure that comes with constantly chasing growth and success as a first-time entrepreneur.
If you’ve ever felt overwhelmed trying to stay consistent on social media, struggled to grow your audience, or wondered why your content isn’t converting into sales, this episode will completely change the way you approach your online strategy.
Topics covered in this episode:
How to build a successful social media strategy
Growing on TikTok and Instagram in 2026
Content pillars and audience targeting
Building a personal brand online
Social media marketing tips for entrepreneurs
How to create viral content consistently
Content batching and repurposing strategies
Using AI and automation for social media growth
Leadership lessons as a first-time business owner
Entrepreneurship, burnout, and anxiety
Growing a podcast and online community
Why consistency matters more than perfection
How social media can create business opportunities
Overcoming fear, self-doubt, and perfectionism online
Whether you’re a business owner, freelancer, content creator, coach, or someone trying to grow a brand online, this episode is your reminder that success on social media isn’t luck - it’s strategy, consistency, and showing up even when it feels uncomfortable.
So take your seats, strap in, and welcome aboard to Business Class.
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Produced by TAEPodcast www.taepodcast.co.uk