Business Class

In this week's episode of Business Class, Vicky Owens sits down with Delphi and David, the husband and wife founders behind By Teddy, one of the UK's fastest growing pet lifestyle brands.
In just a few short years, By Teddy has grown from an idea into a nationally recognised business, securing partnerships with major retailers including John Lewis, Pets at Home, Pets Corner and Very. But behind the growth is a story of persistence, strategic networking, bold decision-making and building a brand customers genuinely love.
In this episode, Delphi and David share the realities of scaling a product-based business, navigating cash flow challenges, securing retail partnerships and growing a brand in a highly competitive market.
Together, Vicky, Delphi and David discuss:
• How By Teddy went from startup to stocked in major retailers
• Building a business with your partner
• The challenges of scaling a fast-growing e-commerce brand
• How to get your products into major retailers
• The power of networking and relationship building
• Why persistence is one of the most underrated business skills
• Cash flow, inventory management and growth challenges
• Leveraging TikTok Shop and social media for business growth
• Brand collaborations and creating standout marketing moments
• Building a premium brand in a crowded market
• Lessons learned from rapid business growth
• Advice for aspiring entrepreneurs and founders
Whether you're launching a product-based business, building an e-commerce brand or looking to scale your company, this episode is packed with practical insights and actionable advice from two founders who are doing exactly that.
🎉 This episode is sponsored by Plannerly
Plannerly is the all-in-one creator toolkit designed to help you plan content, schedule posts, manage your social media workflow and grow your business online.
👉 Use code VICKY10 for 10% off your Plannerly plan.
Subscribe to Business Class with Vicky Owens for weekly conversations with founders, entrepreneurs and business leaders sharing the lessons behind their success.
Send us Fan Mail
Produced by TAEPodcast www.taepodcast.co.uk

In this week's solo episode of Business Class, Vicky Owens answers your biggest questions about building a personal brand, growing on social media and turning your online presence into real business opportunities.
From whether founders should show up on camera, to balancing entertaining content with credibility, avoiding burnout and building an audience that actually converts into customers, Vicky shares the honest advice she gives clients every day. 
If you're an entrepreneur, founder, creator or business owner looking to grow your personal brand in 2026, this episode is packed with practical strategies you can implement immediately.
In this episode, Vicky discusses:
• Whether every founder needs a personal brand
• Founder-led content vs faceless business content
• Building trust and authority on social media
• How to grow without chasing every trend
• Why respect is more valuable than viral views
• Creating content that attracts customers, not just followers
• Managing social media burnout
• Building a sustainable content strategy
• Outsourcing your marketing effectively
• Balancing business growth with your personal life
• The mindset required to build a successful personal brand
Whether you're just starting your business or looking to take your content strategy to the next level, this episode will help you build a brand that creates long-term opportunities, not just short-term attention. 
🎉 This episode is sponsored by Plannerly
Plannerly is the all-in-one creator toolkit designed to help you plan content, schedule posts, manage your social media workflow and grow your business.
👉 Use code VICKY10 for 10% off your Plannerly plan.
Subscribe to Business Class with Vicky Owens for weekly conversations and solo episodes covering entrepreneurship, marketing, social media and business growth.
Send us Fan Mail
Produced by TAEPodcast www.taepodcast.co.uk

In this week's episode of Business Class, Vicky Owens sits down with entrepreneur, author and founder of the global movement F*ck Being Humble, Stefanie Sword Williams.
Known for helping people build confidence, advocate for themselves and stop playing small, Stefanie has spent the last eight years challenging the way we think about self-promotion, personal branding and career growth. In this powerful conversation, she shares what it really takes to build a movement that lasts, stand out in a crowded market and create meaningful impact through your work.
Together, Vicky and Stephanie discuss:
• How to build a personal brand people remember
• Why most businesses focus on trends instead of solving real problems
• Creating a movement instead of just creating content
• The power of bold messaging and strong positioning
• Confidence, self-promotion and overcoming self-doubt
• Dealing with criticism and fear of judgement online
• Why authenticity matters more than ever
• The difference between vulnerability and oversharing
• Building a brand with purpose and longevity
• How to stop gatekeeping your brilliance
• Creating opportunities instead of waiting for them
• The mindset shifts that help founders grow
Stefanie also shares her personal journey, the challenges she's faced behind the scenes, and the lessons she's learned from building one of the UK's most recognisable personal development brands.
Whether you're an entrepreneur, creator, founder or professional looking to build confidence and visibility, this episode is packed with practical advice and powerful insights.
🎉 This episode is sponsored by Plannerly
Plannerly is the all-in-one creator toolkit designed to help you plan content, schedule posts, manage your social media workflow and grow your business online.
👉 Use code VICKY10 for 10% off your Plannerly plan.
Subscribe to Business Class with Vicky Owens for weekly conversations with founders, creators and business leaders sharing the lessons behind their success.
Send us Fan Mail
Produced by TAEPodcast www.taepodcast.co.uk

In this solo episode of Business Class, Vicky Owens shares her complete blueprint for building a successful personal brand in 2026.
After growing an audience of over 250,000 followers, building a thriving marketing agency, launching a podcast, securing major brand partnerships and creating multiple income streams, Vicky breaks down exactly what she's learned about personal branding, networking, visibility and creating opportunities that can transform your career. 
This isn't just about growing followers on social media. It's about building a personal brand that opens doors, creates opportunities and helps you build a business beyond the algorithm.
In this episode, Vicky discusses:
• The biggest opportunities that have come from building a personal brand
• Why followers open doors in business
• How to create opportunities instead of waiting for them
• Building authority and trust online
• Networking strategies that actually work
• Growing your personal brand beyond social media
• Creating multiple income streams from your expertise
• The power of podcasting and long-form content
• Building meaningful relationships and industry connections
• Working with brands authentically
• How to monetise your audience without losing trust
• The mistakes Vicky has made building her personal brand
Whether you're an entrepreneur, creator, freelancer, consultant or aspiring founder, this episode is packed with practical advice on building visibility, credibility and influence in today's digital world. 
🎉 This episode is sponsored by Plannerly
Plannerly is the all-in-one creator toolkit designed to help you plan content, schedule posts, manage your social media workflow and grow your online business.
👉 Use code VICKY10 for 10% off your Plannerly plan.
Subscribe to Business Class with Vicky Owens for weekly conversations and solo episodes covering entrepreneurship, social media, personal branding and business growth.
Send us Fan Mail
Produced by TAEPodcast www.taepodcast.co.uk

In this week's episode of Business Class, Vicky Owens sits down with creator, investor and personal finance educator Mia McGrath live from SXSW for an honest conversation about building a personal brand in the modern creator economy.
After growing her audience to nearly one million followers in under a year, Mia shares the reality behind rapid growth, content creation, personal branding, social media strategy and turning a passion project into a full-time business.
Together, Vicky and Mia discuss:
• How Mia grew her audience from zero to almost one million followers
• The content strategy behind consistent growth
• Finding your niche in a crowded market
• Building a personal brand people actually remember
• Handling criticism, scrutiny and online hate
• Balancing authenticity with privacy online
• Creator burnout, social media breaks and staying creative
• Working with brands and monetising content effectively
• Why storytelling matters more than information alone
• Outsourcing, scaling and running a creator-led business
Whether you're a founder, creator, freelancer or aspiring entrepreneur, this episode is packed with practical insights on growing an audience, building authority and creating content that converts.
Subscribe to Business Class with Vicky Owens for weekly conversations with founders, creators and business leaders sharing the lessons behind their success.
This episode of Business Class is sponsored by Plannerly, the all-in-one social media planning and content management platform trusted by creators and business owners. If you're looking to stay consistent on social media, organise your content calendar and grow your online presence, use code VICKY10 for 10% off your Plannerly plan.
Send us Fan Mail
Produced by TAEPodcast www.taepodcast.co.uk