Grenade co-founder Al Barratt reveals the raw, unfiltered journey of disrupting the global confectionery industry with nothing but a £500 startup loan and a refusal to fail. Al breaks down the high-stakes world of private equity, the gut-wrenching personal sacrifices of choosing a business over a marriage, and the tactical genius behind out-selling legendary brands like Mars and Cadbury from the back of petrol stations.
Whether he’s discussing the scams of the fitness industry, the brutal truth about the UK tax system, or the adrenaline of a £200 million deal, Al provides a masterclass in staying simple, staying gritty, and knowing exactly when to cash your chips.
BEST MOMENTS
"The reward for good work is more work... I just don't need to work behind a desk"
"I think if you don't do it, you've already failed. You've just got to fail quickly, take the learnings from it, and go again"
"I never dream that we’d basically overtake Cadbury... but then when we got into the top 20 of confectionery. We overtook Twix and stuff. I had no idea how many Twixes were selling, but I was surprised we were selling more."
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🎙 A NOTE FOR THE #DISRUPTORS:
The world is on the edge of a revolution. Wealth, power & information are being disrupted.
Mainstream media is dying. Your freedom is being challenged. Your money is being debased. #Disruptors & Rob Moore asks the questions others dare not to ask. Disruptive & diverse guests speak out on topical world issues & their areas of success & influence. As the world has changed, Disruptors has evolved to diverse global movers, shakers & change makers who stand out & speak up.
Want to start your own podcast? Get in touch - Disruptive Media. https://disruptivemedia.co.uk/
If you don’t risk anything, you risk everything.