Ladies Who Launch

Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks of entrepreneurship, how to stop taking fails so personally, why being busy ≠ building, and why launching shouldn’t be your goal.

Dior shares her tips on success with tangible weekly goals, structure and accountability that actually create momentum, how to know when to admit something isn't working, and her top advice to beat imposter syndrome without ever using your goals against yourself.

Get Dior's design your future-self worksheet: https://pepperyourtalk.kit.com/736ece85c7

In this episode, we cover:

Why launching isn't the goal, and the real shocks of running a business
Busy vs building: why doing more ≠ more results
How to build structure that sticks: tangible weekly goals, accountability and results over process
The importance of knowing when to pivot
Mindset resets: stop comparing, stop using goals against yourself and beat imposter syndrome

If you’ve ever felt like your goals are bringing you down, this one’s for you!

We Are Ladies Who Launch!

CHAPTERS
00:00 Meet Dior Bediako
03:07 Using Business As Growth Tool
06:33 Why You're Busy Vs Building
14:29 Do Less, Get Better Results
18:42 When To Quit & Pivot
21:35 Find Your Bottom Left
25:00 Growth Needs Systems
32:17 Focussing On Being A Future Founder
36:30 How To Find Your Ideal Customer
41:03 Handling Being Copied
49:10 How To Make Decisions Under Pressure
51:28 When To Quit Your Job
57:01 Stop Feeling Behind
01:05:02 Ditch Imposter Syndrome
01:07:04 Final Thanks and Wrap

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW DIOR
Instagram: https://www.instagram.com/diorbediako/
TikTok: https://www.tiktok.com/@diorbediako

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

The cat's finally out of the bag! After months of hiding logos, dodging your questions, and biting my tongue every time you asked what "Roch Builds a Brand" was really about… I can finally tell you. Welcome to Eulah!

In this episode I'm telling you the full story: where the name came from, the Korean-inspired formulas the whole brand is built around, and how we've somehow managed to bring it to you for £8–£12 a product.

We're launching with 12 products including a gua sha companion that I am OBSESSED with. This is the biggest launch I have ever done and I’m so excited to share it with you.

Sign up at eulahskin.com to be the first to hear more, get early access to products, and find out how to meet Rochelle at launch.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introducing Eulah
01:43 Eulah Brand Vision and Pricing
03:39 Where To Shop Eulah
06:14 The Meaning Behind The Brand Name
07:37 Join the Eulah Community
08:38 12 Products Sneak Peek
09:56 Road to Launch Plans
10:50 Expert Doctor Partnership

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW EULAH SKIN
Instagram: https://www.instagram.com/eulahskin/
TikTok: https://www.tiktok.com/@eulahskin
Website: www.eulahskin.com

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founders, including Emma Grede, Ella Mills, Sabrina Elba, Sam Faiers, Mona Kattan, Amy Liu, Perrie Sian, Conna Walker, Frankie James, Vivien Wong, Aimee Smale, Penelope Cheshire, Ama Hill, Jessica Sepel and Jo Malone.

This mastermind compilation is your spark and start to finding your idea and taking the first leap to building the business of your dreams. It includes all of those golden nuggets of advice from our Ladies who’ve Launched; from how to take the first leap, and turn personal problems and passion into purpose-led businesses, to building resilience through startup struggles, influencer growth and unwavering self-belief.

In this episode, we cover:
Taking the leap & founding from a personal problem
Turning your passion into a career
Navigating early startup struggles
The moment you truly ‘launch’
Embracing failure and backing yourself through it
If you’re in need of a reminder of why you started and why you shouldn’t give up, this one’s for you.
We Are Ladies Who Launch!

Chapters
00:00 From Fear to First Leap
00:31 Why Founders Start
01:05 How Personal Experience Sparks Ideas
03:05 Believing in Your Product Vision
04:20 Quitting and Going All In
06:18 Starting Small Operations
06:50 Bootstrapping, Solo Hustle and Managing It All
08:34 Launch Breakthrough Moment
09:11 Advice for New Founders
11:03 Why Not Me

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes.

In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack.

We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to.

In this episode, we cover:
Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.
Charlotte Tilbury mentorship that impacted her career.
How AI and personalisation formulas solved the universal shade-match struggle.
The expectations vs reality of starting up, and how she switches off.
Business non-negotiables, the advice she ignores, and Ruth’s top tip.

If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you.

We Are Ladies Who Launch!

Chapters
00:00 Industry Meets Problem
01:59 Pain Points & Waste In Makeup And Waste
06:33 Scaling Brands And Building Confidence
07:44 Charlotte Tilbury Lessons On Trust
17:49 DCYPHER Tech Explained
26:08 Launching In John Lewis
34:55 Data Driven Foundation Formulas
36:49 Fast Track Personalised Lip Products
41:02 Switching Off As A Founder
43:31 Learning To Let Go
48:35 John Lewis Launch Moment
51:45 Advice Regrets And Lessons
57:30 Why Its Important To Obsess Over The Problem

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW RUTH
Instagram: https://www.instagram.com/ruthxdcypher/
DCYPHER: https://www.instagram.com/dcypherbeauty/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space.

From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance.

In this episode, we cover:
How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space
Lesson from building Mimétique completely self funded
How storytelling and brand identity became her edge in an oversaturated market
Do's and don'ts of launching a modern brand and managing the conflict that comes with it
Fabienne’s top tip for solo founders

If you’re an aspiring founder looking to launch in the beauty space, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Meet The Mimétique Founder
01:55 Dermatology Family Roots
07:16 Going Back to University at 40
13:03 From Lab Vials to Le Bon Marché
15:38 The Challenges Of A Self Funded Launch
17:44 Building the Team
23:27 Designing the French Pharmacy Look
27:00 Founder Dos and Donts
33:06 Letting Go to Grow
35:18 Fabienne’s Five Year Vision
41:49 Rocket Round
47:46 Mentors And Dream Collaborations
50:22 Wrap Up

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW FABIENNE
Instagram: https://www.instagram.com/fabienne_sebaoun/
Mimétique: https://www.instagram.com/mimetiqueskin/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.