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  • Fratello.com

    Fratello On Air: These Are The Most Misleading Words In Watch Ads

    07/07/2026 | 1h 20 mins.
    Welcome back to another episode of Fratello On Air! Apologies for the late publishing time, but a baby and the World Cup have us keeping odd hours. This week, we target a humorous but potentially dangerous subject. Misleading words when describing a watch, especially a vintage one, are rife within our hobby, so we attempt to shed light on them. Enjoy the show!
    Most of us have taken an English or social studies course and were required to read a newspaper article and cross out the non-factual content. Once all the fluff was gone, the paragraph was short, dry, but clear. Watch ads are often similar. However, they use words we all should understand, but the problem is they're often misused or simply wrong. Misleading words, here we come!
    Handgelenkskontrolle
    Yes, folks, we start the episode with some World Cup talk. An American and a Hungarian discuss the beautiful game with all the skill of leading pundits. Ha! But seriously, it continues to be a lot of fun, if not challenging, to watch in a European time zone. We mention a recent story about Rolex watches gifted to the Mexican team and their return. Then, we talk about the unfortunate-looking Axia watches for the event. When we're not watching football, the new season of Silo is on screen.
    For the Handgelenkskontrolle, Balazs is test-driving the new limited-edition Angelus Tinkler. This quarter repeater debuted at Watches and Wonders 2026. It's a pricey little number, but the complication is truly uncommon. Stay tuned for a hands-on review! On the other wrist, Mike is wearing his latest acquisition, the Hamilton Khaki Field Mechanical 36mm. Yes, this is the watch that will travel to Brazil, and it's fantastic so far! The size is great, and so are all the details.
    Misleading words
    If you've spent any time collecting pre-owned or vintage watches, you've read through numerous sale advertisements. While some get straight to the point, many shower us with overly positive adjectives and descriptors. The issue is that these ads are often flat-out wrong. Our first phrase, "new old stock," seems fairly straightforward, but how many times do these pieces show obvious wear? From our vantage point, it's more often than not. Then, the idea of a "military" watch can also be confusing. This term is often a catch-all for any field watch with a black dial and Arabic numerals. Was it really issued to a member of the armed forces?
    "Tropical" may be one of the most misleading words because it usually tries to describe dial damage in a positive light. At times, this look can be attractive, but sometimes it's the result of misuse or skullduggery. Then, the drunk uncle of "new old stock" at the holiday party must be "unpolished." Yes, there are situations where the word is apt, but in so many, how does the seller actually know? We question this. Then, we touch on the most overused word, "rare." Yes, some watches are unequivocally uncommon, but this word is too often used to inflate the supposed value. Finally, we cover the "barn find." While this description started as a fun way to describe a raw piece, it loses its luster after the initial sale. We're sure there are more, so feel free to add your favorite hyperbolic phrases or words in the comments section.
    We hope you enjoy today's show, and thank you for listening. As always, if you have ideas for future episodes, please let us know!
  • Fratello.com

    Fratello Talks: Texture, Color, Stone: Let's Talk Dials

    02/07/2026 | 41 mins.
    In all four seasons of the Fratello Talks podcast, we never dedicated an episode to watch dials. We thought it was about time to change that. The dial is one of the most important parts of a watch, as it's the "face" that gets the most attention when checking the time. It often draws the most attention and can be the reason for you to fall in love with a specific watch.
    Watch dials have never been more interesting. Whether you prefer classic enamel, traditional guilloché, intricate textures, eye-catching motifs, or even stone dials, today's market offers something for just about every taste and budget. Of course, true artisanal crafts such as hand-turned guilloché or marquetry still command a premium, but that's part of their appeal. In this episode, Daan, Lex, and Nacho dive into what many consider the defining feature of any watch: the dial. They discuss the materials, techniques, and designs that catch their eye and explore what makes a great watch face stand out.
  • Fratello.com

    Fratello On Air: What If We Started Collecting Watches Today?

    30/06/2026 | 1h 17 mins.
    Welcome to another episode of Fratello On Air! This week, we ponder what would be different if we started collecting watches today. We're not allowing ourselves to roll in with all of the wisdom and hard knocks we've encountered. It would be a fresh start. Of course, we start with some other topics, per our custom.
    Is collecting watches different now than it was 10 or 20 years ago? You bet it is! In this episode, we consider life anew as a collector. Just imagine it! As you'll hear, our chat is more about where we think we'd begin as collectors and less about the exact pieces. Still, it's a lot of fun to consider.
    Handgelenkskontrolle
    Folks, when we recorded this episode, it was incredibly hot, so our conversation begins with a bit of moaning about the weather. However, we shift our attention to Mike's upcoming trip to Brazil and the so-called need for a dedicated watch. As of now, the colorful Bulova Snorkel, the Hamilton Khaki Field Mechanical 36mm, and the new Victorinox Concept One Solar are the leading candidates. Then, the duo discusses the recently released Grand Seiko Evolution 9 Hi-Beat and U.F.A. Spring Drive models. The watches are lovely but have very much become connoisseur pieces.
    For the Handgelenkskontrolle, Balazs is taking advantage of the heat. He has his Rolex Submariner 5513 on a NATO strap. Mike continues his Heuer exploration unabated. This week, he's wearing his Autavia 2446, a watch he purchased almost 10 years ago!
    Collecting watches in 2026
    Without a doubt, the largest change for new collectors is the advent of social media. Now, there are advertisements, live photos, videos, and sellers everywhere. It's a good thing, but it's also dangerous. We mention how we'd navigate these murky waters. Another massive change is the rise and maturation of microbrands. Whereas almost all collectors began with Seiko in the past, there are now scores of choices from worthy independent brands. Some, like Arken, even offer in-house-developed complications. That said, both of us are old souls, and despite the run-up in vintage prices since we began, there are still great options available. Plus, there's even more research available now. So, yes, we'd probably still dive headlong into vintage watches.
    We hope you enjoy today's episode, and thank you for listening! As always, if you have any future topic suggestions, please let us know!
  • Fratello.com

    Fratello Talks: Breguet CEO Gregory Kissling On The Latest Tradition 7047, 225 Years Of The Tourbillon, And The Brand's Future

    26/06/2026 | 33 mins.
    On the 225th anniversary of the tourbillon patent, we sit down with Breguet CEO Gregory Kissling. Before taking the helm at Breguet on October 1st, 2024, Kissling served as Vice President of Product at Omega. Having known him for many years and collaborated on memorable projects such as the Speedmaster Speedy Tuesday editions of 2017 and 2018, we were especially excited to see him take on the role of CEO at Breguet. In this episode of Fratello Talks, Kissling walks us through the newest Breguet Tradition Tourbillon 7047, reflects on the company's remarkable history, and shares his vision for its future.
  • Fratello.com

    Fratello On Air: The Curious Case Of Car Watches

    23/06/2026 | 1h 10 mins.
    Welcome back to another episode of Fratello On Air! This week, we talk about car watches, a curious subgenre within our hobby. Sure, the automobile industry is massive and has an equally huge fan base, but collaborations between watch and car brands often misfire. This draws us into a conversation about what we think of when pairing our vehicles with a watch. Whether it's for driving or attending a related event, what works best?
    Yes, in this episode, we tackle a challenging topic. Or, for some of our readers and listeners, perhaps it isn't a consideration at all. Car watches have been a focal point since wristwatches were first created. Angled dials meant to help drivers tell time at a glance have been produced by many marques. Then, an obvious complication associated with cars and racing is the chronograph. This is the most common platform for pieces made for Formula One teams and other automotive brands. We find many of these too on the nose, with overt branding that may only appeal to an owner of a car from the related maker. So, what should we wear when driving our fun cars or when heading off to a get-together or race?
    Handgelenkskontrolle
    Folks, it's hot out there, so we kick off our show by talking about the oppressive heat and the need for more air conditioning. Then, we mention the World Cup and all the great stories we've seen about visitors enjoying fun restaurants and customs in America. Once again, the Scots have endeared themselves to the locals. Travel-wise, Balazs just returned from Los Angeles, where he organized a Chrono24 get-together with our friends from the Spirit of Time podcast. Nearly 60 people came together at a Pasadena brewery to share their passion for watches. Mike visited the Icons of Porsche: Sunstede Silverstone Edition event celebrating Porsche's 75th anniversary in the UK. It was an incredible showing of cars and car culture. It's also what led us to our main topic — car watches.
    For the Handgelenkskontrolle, Balazs is wearing one of the watches he took to California. It's none other than his prized Rolex GMT-Master 1675. Mike is still on a vintage chronograph kick and is wearing his Lemania-powered Meylan chronograph with a decimal scale.
    Car watches
    Current and past horological catalogs are littered with car watches. You know, when a watch brand decides to sponsor a racing team or become the official partner of a prestigious luxury automaker. Very few are good, while most are tacky or overbranded. So, on the heels of the Porsche event, it got us thinking about the right pieces to wear when enjoying all things petrolhead. We both wholeheartedly agree that Heuer is the unequivocal leader for motorsport-related driving and race-inspired timepieces. However, it's the surprising Omega Speedmaster, in any form, that checks in as a no-nonsense racing-related model. This is despite its fame as a space watch.
    Other watches, including the Amida Digitrend, Omega Chronostop, and the Vacheron Constantin American 1921, arise as driver-focused pieces. Regarding newer ones, mechaquartz movements have helped inspire some attractive, robust models. The Bamford Mayfair 2.0 is a fun, brightly colored chronograph with an interchangeable case ready for any event. We close out with our ultimate "one and done" watch to wear for anything car-related. For Mike, the Heuer Carrera 2447 is pure perfection. Balazs has also chosen a Heuer, but he sees the Monaco as the ultimate car watch.
    Thanks for listening to today's episode! As always, feel free to let us know if you have topics for future episodes.
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About Fratello.com
A regular podcast about watches. Hosted by Fratello Magazine. During our podcast shows, we discuss watches, the watch industry, watch collecting, watches events and more. Make sure to subscribe!
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