Making a Scene Presents

Making a Scene Brings you Gerry Casey's Interview with The 100 Watt Vipers

The 100 Watt Vipers are a powerhouse blues-rock duo hailing from Jacksonville, Florida. Known for their raw, gritty sound and electrifying performances, the band is a fusion of classic Southern blues and hard-hitting rock ‘n’ roll. With J Burton on vocals and guitar and DJ Riddick on drums, The 100 Watt Vipers have carved out a unique niche in the music world, delivering high-energy tracks that resonate with fans of both traditional and modern blues. Their music is characterized by its soulful lyrics, thunderous rhythms, and unfiltered emotion, making each performance an unforgettable experience. Dedicated to keeping the spirit of authentic blues alive, The 100 Watt Vipers continue to captivate audiences with their relentless passion and undeniable talent.

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Making a Scene Presents An Interview with Mark W Winchester

Mark W. Winchester is a Grammy-winning bassist, award-winning songwriter, independent recording artist, and live performer based in Nashville, Tennessee.

Originally from Monroe, North Carolina, Mark moved to Nashville with his wife in 1988 determined to figure out how a songwriter gets noticed in Music City. Ironically, he got noticed first as a player—sitting in on upright bass and showing off the rockabilly “slap” technique he had sharpened in his University of South Carolina combo, The 88’s. That moment opened the door to a career built on one opportunity leading to the next.

http://www.makingascene.org

Making a Scene Presents - The AI Feedback Loop: Using Fan Behavior to Train Better Marketing Over Time

Your Marketing Should Get Smarter Every Time a Fan Clicks

For years, indie artists were told to market their music by guessing.

Guess what time to post. Guess what subject line sounds cool. Guess which city cares. Guess which merch item might sell. Guess whether fans want vinyl, shirts, livestreams, private songs, acoustic versions, behind-the-scenes videos, house concerts, VIP hangouts, or just a simple thank-you email that does not sound like it was written by a corporate intern trapped inside a coffee machine.

That old system was not really marketing. It was throwing spaghetti at the internet and calling it a strategy.

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Making a Scene Presents - The Myth of “Exposure” in the Modern Music Industry

The Most Expensive Free Thing in Music

There is a word that has haunted musicians for decades. It shows up in emails from promoters, club owners, playlist curators, content creators, brands, festivals, podcasters, bloggers, and random people with ring lights who say things like, “This could be great exposure for you.”

That word is exposure.

Exposure is the unpaid intern of the music industry. It is always excited to be there, never has gas money, and somehow keeps promising it knows people.

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Making a Scene Presents an Interview with Zac Harmon

Zac Harmon is an award-winning guitarist, singer, and songwriter from Jackson, Mississippi, whose sound carries the deep lineage of the blues while pushing it forward with soul, funk, gospel, reggae, and modern blues-rock energy. Critics have praised his “masterful” musicianship and his mix of Bobby “Blue” Bland sophistication with Freddie King–style bite, placing him in the company of blues greats.

http://www.makingascene.org