There are plenty of talented people in the world. So why do only a tiny percentage of us reach the highest peaks of achievement? This week, we conclude our "Success 2.0" series by talking with researcher Justin Berg about whether there's a secret recipe for finding — and sustaining — success.  Make sure to listen to the rest of our Success 2.0 episodes: Taking the Leap, Getting What You Want, The Obstacles You Don't See, and The Psychology of Self Doubt. And if you like Hidden Brain and want more of it, please join our new podcast subscription, Hidden Brain+!   

We all have times when we feel like a fraud. In the latest installment of our Success 2.0 series, we revisit a favorite 2021 conversation with psychologist Kevin Cokley. We'll explore the corrosive effects of self-doubt, and how we can turn that negative voice in our heads into an ally.  Be sure to check out the rest of our "Success 2.0" series, including last week's episode about how to remove the obstacles that can impede our success. And don't miss the trailer for Hidden Brain+, our new podcast subscription debuting May 25! 

Think about the last time you tried to bring up an idea at work, and it was shot down. What did you do? Most of us think the best way to win people over is to push harder. But organizational psychologist Loran Nordgren says a more effective approach is to focus on the invisible obstacles to new ideas. In this episode of our Success 2.0 series,  we revisit a favorite 2021 interview about overcoming the obstacles that hold back innovation. We all rely on incentives to get people to do things they might otherwise avoid. If you missed last week's episode, "Getting What You Want," be sure to check it out for ideas about how to use incentives to achieve your goals. 

Do you love the ideas we explore on Hidden Brain and want more of them? Then please join Hidden Brain+, our new podcast subscription. You’ll find new episodes not available anywhere else, plus the chance to have your questions answered by the researchers we feature on the show. Find Hidden Brain+ exclusively on the Apple Podcasts app beginning May 25. Thanks, and see you there! -Shankar 

We all rely on incentives to get people to do things they might otherwise avoid. Parents reward kids for doing their homework. Companies offer bonuses to their high-performing employees. Charities send gifts to their donors. In the second episode in our "Success 2.0" series, economist Uri Gneezy shares how incentives can help us to achieve our goals, if we know how to avoid their pitfalls. American culture celebrates those who persevere in the face of adversity. But how do we know when to walk away from something that's no longer working?  Economist John List says in every domain of our lives, it's important to know when to  pivot to something new. Be sure to check out Taking the Leap, the kick-off to our "Success 2.0" series. And for more Hidden Brain, be sure to subscribe to our newsletter! You can sign up at news.hiddenbrain.org.