How Hayley Morris Built a 9 Million Strong Social Video Audience
This week on TellyCast, Justin Crosby is joined by social video sensation Hayley Morris. Known for her viral vertical comedies and brilliant multi-character sketches, Hayley shares her journey from early YouTube experiments to creating hit series like ‘The V Hotel’ and her growing portfolio of self-funded short films. She reveals how she built an audience of over nine million followers, the creative process behind her weekly videos, why she’s passionate about retaining creative control, and how she sees the future of social video evolving. Hayley also talks about her plans to develop longer form episodic content for YouTube and the importance of balancing creativity with social platform algorithms. If you’re interested in social video, digital-first production, or how to build an audience from scratch—this is essential listening.Visit Tanooki.ioSupport the showBuy tickets for the TellyCast Digital Content Forum Subscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok
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Jimmy Mulville & Peter Fincham on the State of UK TV, YouTube’s Rise and the Future of Comedy
On this week’s TellyCast, Justin Crosby is joined by two of the UK’s most respected TV leaders – Jimmy Mulville, co-founder of Hat Trick Productions, and Peter Fincham, co-founder of Expectation and former controller of BBC One and director of television at ITV. They discuss the health of the UK TV industry, the impact of YouTube, the future of comedy, and the challenges facing independent producers today. Jimmy and Peter also reflect on their own experiences as producers and commissioners, the Channel 4 in-house production shake-up, and what it takes to build a successful indie in today’s digital-first landscape.Visit Tanooki.io Visit Momentslab.com Visit Tubularlabs.comSupport the showBuy tickets for the TellyCast Digital Content Forum Subscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok
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1:20:28
Inside Latin America’s Unscripted Boom – Live from Conecta
This week on TellyCast, Justin is reporting from Conecta Fiction & Entertainment in Cuenca, Spain — the heart of Hispanic TV content innovation. He’s joined by two of Banijay’s top executives shaping the future of unscripted in Latin America: Frank Scheuermann, Chief Content Officer of Endemol Shine Boomdog, and Marie Leguizamo, Managing Director of Banijay Mexico and US Hispanic.Frank unpacks why long-running formats are dominating in Mexico, the rise of celebrity-led content, and how digital-first strategies are reshaping audience habits. Marie reveals why LOL (Last One Laughing) has become Prime Video’s most successful unscripted show globally, how to pitch in the region, and teases her new dating-meets-superfan format Star Crush.Recorded live among the lightning storms of Castilla-La Mancha, it’s a frontline insight into how Latin America is redefining global unscripted.Visit Tanooki.ioSupport the showBuy tickets for the TellyCast Digital Content Forum Subscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok
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Inside the First TellyCast Digital Video Awards | Highlights, Winners & Red Carpet Reactions
The TellyCast Digital Video Awards have arrived! In this special episode, we bring you all the highlights from the first-ever awards show dedicated to the social video and digital-first industry, held at The Londoner Hotel in London’s Leicester Square.Hosted by Max Fosh, the night celebrated the creators, producers, studios and platforms redefining what video content means in the digital age. Hear from winners including Channel 4.0, Footasylum, Spud Gun Studios, Sidemen Entertainment, and World of Entertainment — plus red carpet interviews with Zeze Millz, Joe Sugg, Eman SV2, and more.🎧 Subscribe for more conversations and insights from the digital-first video world.Visit Tanooki.ioSupport the showBuy tickets for the TellyCast Digital Content Forum Subscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok
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How Hearst Networks UK Is Building a Scalable Social Video Strategy
Sam Pearson, Digital Commissioning Editor at Hearst Networks UK, joins Justin Crosby to reveal how the broadcaster is reshaping its digital-first strategy across platforms like YouTube, Facebook, TikTok and AVOD. From breakout social formats like History Crush and Unbreakable to monetising archive content and launching purposeful true crime programming, Hearst is evolving with the audience.We go behind the scenes on the company’s commissioning strategy, platform experimentation, and what success looks like for digital-first originals. Sam also shares insights on creator partnerships, brand-funded video, and the role of test-and-learn in today’s content economy.🎧 This episode is essential listening for anyone working in social video, digital commissioning, or the future of factual content.Visit Tanooki.io Visit Momentslab.comSupport the showBuy tickets for the TellyCast Digital Content Forum Subscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok
A weekly podcast featuring opinionated international content industry business leaders joining Justin Crosby to discuss the week's top industry news stories. In each episode we discuss key business developments around the world and look forward to the big moments in the week ahead. New episode every Thursday.
UK