The Best 5 Minute Wine Podcast

The Canadian tell — "out and about"

Growing up in Calgary; talked into the University of Calgary at sixteen despite offers elsewhere

Scholarship in hand, room and board free, and moving out anyway that first semester

Relocated to Toronto straight out of university, later to the US

One, two, sometimes three jobs at a time through school: banking, a doctor's office, acting and commercial work

Four or five hours of sleep at twenty — and what sleep looks like now

Her son's objection: "but then you have no social life"

The tuition bargain — maintain the GPA or repay the semester

C-suite, decoded: chief executive officer, chief operating officer, and the functions that reported to her

Recruited at twenty-four as COO and general manager, three months into new motherhood

Everything but finance in her remit, in a lean outsourcing P&L where mistakes cost money

Confidence read as competence — "rightfully or wrongfully so"

Just over forty M&A and divestiture transactions across the career

Twenty-six years in B2B professional services: outsourcing, consulting, technology

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Every product story has a stretch in the middle that nobody puts in the marketing copy, and this is Jeanine Lum's. Her first project manager had never had a drink in his life, which made explaining the value of what she was trying to protect a losing battle from the start. He took her concept, produced designs that failed, then redesigned and remolded without consulting her — and charged her for a new mold every single time. A year and several molds later, she was ready to quit.

What she says next is the part that stops you. Twenty years in law enforcement, and she had never cried as much as she did during that first year of design work.

She found a second manufacturer, and the difference was immediate: they didn't charge for redesigns, and their engineers apologized for not having reached her solutions first. Three mold revisions, billed once. Running alongside all of it was a patent process that went nearly as badly — the first attorney turned her away claiming a conflict of interest so fast she's certain he never opened her email, the second loved the product but couldn't hold to deadlines, and the third, who also doesn't drink, turned out to be the one who saw it. She now holds a design patent, a utility patent, and two registered trademarks.

Then Forrest asks the question that gets to the heart of it, and Jeanine explains the interlocking ice pack system — a modular grid that freezes flat enough to fit an RV freezer, then slides together inside the bag, with pieces you can remove and reposition to make room for food and charcuterie. She designed it that way because she and her husband have lived with small refrigerators on a boat and in an RV, and because the coolers already on the market weren't built with wine in mind at all. Most of them, as she puts it, aren't even tall enough.

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Getting the name right, first thing — P-E-L-L-E-T-I-E-R

 Only child, gifted kid, self-described loner: the bike as an instrument of exploration

 Streetlights as the only curfew, and what kids lose without that

 People-watching from a bicycle seat, and inventing stories about strangers — a habit that never left her

 First job at eleven: booking appointments, running cash, sweeping floors, laundering towels

 Babysitting at $2 an hour

 Assistant manager at fourteen, coaching adults decades older

 "Turtle shell outside, marshmallow inside — somewhere between don't mess with me and do you want a hug"

 Why the all-business mask came first, and why vulnerability came later

 Adopted at four out of a violent early childhood

 "Tori, you need to do better than us" — and the crucial distinction between better than where I came from and better than any person

 No money for the high school graduation trip

 Book five arrives September 16

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Jeanine Lum never set out to become an inventor. A W2 employee with no manufacturing background, she stumbled into her business idea the hard way, through a series of wine mishaps that most collectors will wince at. A bottle left in a car in Paso Robles pushed its own cork out from heat. A year later, a cardboard box holding roughly $1,400 worth of wine tipped over on a winding road trip. Those two moments sent her looking for a real solution, and she quickly discovered that nothing on the market actually protected the wine itself, only the bottle.

What follows is a candid look at the long road from idea to finished product. Jeanine talks about working with a project manager who had never had a drop of wine in his life and struggled to understand what she was trying to protect, the costly cycle of redesigned molds, and the patent attorneys who came and went before she found the right partner. She eventually landed on an interlocking, modular ice pack system inspired by an ice pack she received in a box of chocolates, built specifically to accommodate the height of wine bottles, something she says most coolers on the market completely ignore.

Forrest and Jeanine also dig into the practical side of the product, from the six-pack and twelve-pack ice systems and how long each holds its chill, to the zipper lube that keeps the airtight seal easy to manage, to why she intentionally avoided pre-filled gel packs in favor of simple water. Along the way, she shares a great story about a conversation with Hydro Flask's Travis Rosbach, who admitted his industry had missed the mark entirely on wine drinkers. It's a fun, honest conversation about persistence, unexpected mentors, and building something from a problem nobody else thought to solve.

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Justin Ennis, Senior Director of Winemaking for Joseph Phelps Vineyards in Sonoma County, responsible for the Sonoma Coast wines under the Freestone brand — a role he's held for 20 years. Justin shares how he grew up surrounded by vineyards, with a wine-loving grandfather on one side and a family vineyard in Healdsburg's Russian River on the other, yet never considered wine a career until his stepfather (then at Kendall-Jackson's Hartford Court) suggested harvest intern work. His first vintage was 1995 under winemaker Dan Goldfield, doing the unglamorous cellar-rat work: power washing, punch downs, barrel cleaning. The revelation? Working alongside interns from Portugal, France, and Australia through the CAEP agricultural exchange visa program — and realizing winemaking could be his passport to the wider world.

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