The Best 5 Minute Wine Podcast

Justin Ennis dives into the long tradition of international exchange programs in winemaking, where interns and foreign workers move between wineries to share techniques, equipment innovations, and processes that have developed differently across regions. He recalls starting in the cellar at eighteen years old, working alongside people from completely different countries, languages, and backgrounds, and how that experience opened his eyes to how much more there was to learn beyond what he'd seen at home. Justin challenges the assumption that American winemaking is automatically the best, pointing out that Old World regions like France have been refining their craft for centuries longer. He explains why harvest season, typically August through October, requires an expanded labor pool and round-the-clock monitoring of fermentations as fruit comes in at all hours. He also talks about why internships matter so much for young people entering the industry, giving them a low-stakes way to explore winemaking, vineyard work, hospitality, or sales before committing to one path, and how he now gets to pass that same mentorship forward at his own winery.

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What does it take to build a 35-year-old spirits brand from scratch when nobody believes in your product, you have no industry experience, and a liquor license costs seven figures in your market? Ask Gino Santos.

Premium Blend Cocktails for one of the most wide-ranging, personal, and genuinely fascinating guest conversations in TB5MWP history.

The Business Concept Premium Blend produces wine-based spirits that are legally classified as wine — meaning any venue holding a basic beer and wine license (as low as $400 in Florida) can serve them. No six-figure liquor license required. The products are formulated to taste like the spirits they replicate: tequila, rum, vodka, mezcal, and more — and when mixed into cocktails, they're virtually indistinguishable from the real thing.

The Product Line The flagship Agave Wine Collection is made from 100% blue agave sourced in Jalisco, Mexico — the same region as the world's finest tequilas — and includes Tequesta, Ginete (blanco-style), Guitarron, Guitarron Classico (reposado-style), Zapotec (mezcal-style), and El Guitarron Cristalino. At 48 proof, the line has evolved from a cocktail mixer into a sipping spirit in its own right. Additional products include Rumbero (rum-style), Clear Red (vodka-style), Santos Sangria (100% Spanish origin, grandmother's family recipe), Failing Irish Cream (produced in Ireland), and Cafe Luna coffee liqueur. A new Aguardiente (Colombian-style spirit) is also in the pipeline.

The Origin Story Gino and his brother Henry were born in Cuba. Their father Orestes — a celebrated Cuban singer-songwriter — was anti-Castro, thrown in jail, and eventually escaped with his family on a shrimp boat stolen by an uncle. The U.S. Coast Guard rescued them mid-ocean as the boat was sinking, bringing them ashore in Key West to sandwiches and cold milk. From Newark to Miami, through Stetson University and an MBA from the University of Miami, Gino ended up on the road selling Oscar Mayer products when he spotted a wine-based spirit that no one was marketing correctly. He and Henry saw the gap and built Premium Blend to fill it.

The Pitch and the Hustle The early years meant self-distribution across Florida in plastic bottles (glass breaks; plastic doesn't), cold-calling venues with no distributor support, and doing trade show samplings to get skeptical buyers to try the product. The sales pitch Gino still stands behind: Premium Blend increases your margins, improves customer retention, and makes your wait staff more money — all without a liquor license. Blind taste tests against actual rum and tequila have been closing deals ever since.

The Legacy Gino closes the series reflecting on his late father Orestes, who told his sons when they arrived in America: "We didn't come here to take, we came here to give." Premium Blend now employs a team, operates in multiple states, and has helped countless small restaurants stay in business on the strength of their cocktail margins alone.

📞 Premium Blend toll-free: 800-899-0331 🌐 premiumblend.com

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Justin Ennis, senior director of winemaking for Joseph Phelps Vineyards and the steward of its Freestone brand along the Sonoma Coast, where he's spent the last twenty years shaping the wines. Justin grew up surrounded by wine without ever planning to make a career of it — his grandfather kept a full table, and his mother's family in Healdsburg tended an old field-planted vineyard in the heart of the Russian River Valley. It wasn't until his stepfather, who worked facilities at what's now Hartford Family Winery, nudged him toward a harvest internship that everything changed. Justin signed on as cellar help for his first vintage in 1995 under winemaker Dan Goldfield, expecting little more than hard, unglamorous labor: power washing, barrel cleaning, and punch-downs. What he found instead reshaped his entire worldview. That first harvest, he worked alongside cellar hands from Portugal, France, and Australia, brought to the United States through agricultural exchange visa programs like CAEP. For a young guy from what he calls an "insular" Sonoma County, the camaraderie and global perspective of harvest work opened a door he hadn't known existed — one that would eventually take him as far as New Zealand using that same visa program. Justin reflects on falling into winemaking purely by chance, simply applying for a job that needed warm bodies, and discovering a calling he never set out to find.

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Keith talks his TV run on Leno and The View, a fan poll that had him wanting to see him on the big screen (right behind Faith Hill), and previews the next single, Raining on Sunday, written by Radney Foster and Darrell Brown. Keith geeks out over guitar heroes Lindsey Buckingham and Mark Knopfler, his love of Bob Seger, and reveals the surprising story behind But for the Grace of God — co-written with two members of the Go-Go's. A warm, funny, guitar-obsessed snapshot of Keith Urban on the rise.

Show notes (timestamped highlights)

Rebecca Lynn Howard calls in — Somebody Like You is her favorite on the radio

How fast the single caught on, before the record was even done

The TV whirlwind: Leno and The View, and winning over a non-country crowd

The fan poll that wanted Keith on the big screen, right behind Faith Hill

Guitar talk: Dire Straits, Lindsey Buckingham, Mark Knopfler

Previewing the next single, Raining on Sunday (Radney Foster / Darrell Brown)

The Bob Seger shirt and playing Against the Wind

The Go-Go's story behind But for the Grace of God

Co-writing Somebody Like You with John Shanks — and that banjo riff

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Thirty-five years. Same 800 number. Still picking up.

That's Premium Blend in a nutshell — built on relationships, consistency, and a product that just keeps finding new audiences. In this final episode of the series, Gino Santos gives Forrest a full picture of where the brand is headed and what it looks like at home.

Highlights include:

A new Aguardiente (Colombian-style spirit) launching just ahead of the FIFA World Cup, with Miami games on the schedule and Premium Blend accounts already lining up launch parties

The long-term retail vision: getting agave wine and other products onto shelves at stores like Ralph's so consumers can take them home

The Santos family holiday table — roast pork, black beans and rice, and the Cuban flag in food form, shared with three generations across Miami, Jacksonville, and Nashville

The full drink lineup for that dinner: Santos Sangria (100% Spanish origin, grandmother's old family recipe), rum and Cokes made with Rumbero, vodka sodas made with Clear Red, and after-dinner pours of Failing Irish Cream (produced in Ireland) and Cafe Luna coffee liqueur

Why the margarita quietly became America's number one cocktail — and what the tequila boom means for Premium Blend's agave wine collection

How Premium Blend supports its accounts beyond the sale: recipe books, promotional materials, and hands-on drink-making help

A fitting close to a five-part series packed with business insight, immigrant grit, family pride, and genuinely great product storytelling.

📞 Premium Blend toll-free: 800-899-0331 🌐 premiumblend.com

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