The New Garde with Alyssa Vingan

• Menswear Mindshare (w/ Lawrence Schlossman)

  The Spring 2026 season of Men’s Fashion Week in Paris is well underway, and to celebrate, we’re catching up with one of the most respected (and loudest) voices in menswear: Lawrence Schlossman, co-host of Throwing Fits, as well as the former editor-in-chief of Four Pins (RIP), brand director of Grailed, author of F**k Yeah Menswear, and overall industry authority for more than a decade. In a supersized episode, Lawrence breaks down his illustrious career that all started with a fashion blog, and anonymous Tumblr account, a healthy sense of humor, and a dream. Plus, he shares a wealth of insights on the current state of the menswear space: what’s most interesting to him right now, his thoughts on what’s happening (and what’s not) in men’s lifestyle media, the tedium of recycled references, the hyperspeed of the trend cycle and which trends have surprising staying power, the overconsumption conundrum, his take on the personal style discourse, the fine line between being in on the joke and being the joke in the starter pack age, how menswear enthusiasts can set themselves apart when it comes to style, and so much more.This episode was recorded in the podcast studio at The SQ @ 205 Hudson. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com/subscribe

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• In the People Business (w/ Gia Kuan)

  When you think about some of the most disruptive brands on the New York fashion scene over the last decade (Telfar, Luar, Area) and the most legendary parties (Heaven by Marc Jacobs’s surprise Deftones concert, for example), they all have something in common: Gia Kuan Consulting was working behind the scenes and front of house to make the magic happen. This week, Alyssa sits down with publicist extraordinaire Gia Kuan to learn all about how she became one of the most sought-after ladies in the world of fashion and beauty comms, which is a “people” business at its core. Tune in for a fascinating conversation about Gia’s international upbringing, when she took early style inspiration from The Jetsons and Sailor Moon; how being a teenage mallrat was her first exposure to the fashion industry; how working in hospitality and nightlife in college were training grounds for working the door at fashion events and having grace under pressure; her first PR job at Comme des Garçons; why working with emerging brands at Dover Street Market as their de facto PR was so inspiring; why she sees her agency as a matchmaking business; why subcultures are alive and well if you know where to look and are curious enough; how her obsession with youth culture and pop culture inform her work; the joys of working with your friends, and with people or brands that are different from what’s already out there; why guest list curation is an art; how to stay nimble in a communications industry that changes all the time, and much more.This episode was recorded in the podcast studio at The SQ @ 205 Hudson. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com/subscribe

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• Brands Be Trippin (w/ Clare Moore)

  Summer is upon us, and you know what that means: It’s brand trip season! On any given weekend over the next couple of months, you’ll likely clock at least a few fashion or beauty brand-sponsored getaways for a select few influencers, tastemakers, or Very Important Customers playing out in real time on your Instagram and TikTok feeds. While the brand trip has been a common marketing strategy for over a decade, times are changing; what was once a fun opportunity to show off shoppable products in an aspirational setting can now feel extremely dated and out of touch. This week, Alyssa sits down with influencer marketing consultant and author of Following Up on Substack, Clare Moore, to dive deep into the world of brand trips, unpacking what’s working, what’s not, what kinds of activations are actually impactful, what happens when influencer trips go wrong, and how they need to evolve for 2025 and beyond.This episode was recorded in the podcast studio at The SQ @ 205 Hudson. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com/subscribe

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• The New Styling Establishment (w/ Eliza Brooke)

  It’s been a huge month for red carpets, with events like the Met Gala and the Cannes Film Festival serving as season closers where celebrities and stylists really bring their A game. This week, Alyssa is joined by Eliza Brooke to really nerd out about the stylist, talent, and brand partnerships that fuel the red carpet machine. This is our version of sports, and while some of you are locked into the NBA Playoffs, we’re focused on a different kind of bracket: which star has a contract with which luxury brand, what celebrity quietly traded their stylist for another, which stylist stole an MVP client from a peer, and so on. Tune in to hear their thoughts on the most exciting talent and stylist pairings in the game right now; what it takes for a duo to really make magic on the red carpet; the behind-the-scenes sponsorships and brand deals that are required to pay the bills; the magazine editor to celebrity stylist pipeline; YouTube, Instagram, and TikTok as the new launching pads for stylists’ careers; the intimacy of a stylist/client relationship; what happens when there’s a public falling out or switch-up in the styling world; how celebrities decide on a new aesthetic direction when they’re entering a new era; the tragedy of a brand ambassadorship that’s a bad fit; the rising stars on the styling scene to keep an eye on, and much more.This episode was recorded in the podcast studio at The SQ @ 205 Hudson. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com/subscribe

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• 50 States of Style (w/ Biz Sherbert)

  This week’s episode is all stars, stripes, and style. Alyssa is joined by Biz Sherbert, the brilliant writer behind American Style on Substack and co-host of the podcast Nymphet Alumni, to go deep on how young people in our country are getting dressed and thinking about fashion. Tune in to hear Biz’s insights about how what people are wearing in real life is influenced by what people are wearing online, and it’s not a binary; how Clean Girl is probably the most influential trend across the globe; the evolution of the Y2K mall goth; why style-obsessed girls and boys are all up on Pinterest; the beautiful offline ecosystem of sharing clothing and the social connection it can bring; why cool young women in America are flocking to Disney World and Dollywood in droves; 2hollis and Playboi Carti fans are the real dressers at shows; why everyone is looking to homegrown American aesthetics right now; cowboy boots as a symbol of girlhood; Addison Rae and Bella Hadid as the best American style exports we have (and what people might wear to Addison’s first tour); what reality star and influencer style say about American culture; influencers on college campuses and what’s going on fashion-wise at sorority houses; manifesting American Style reporting trips to Charleston and Calabasas, and much more.This episode was recorded in the podcast studio at The SQ @ 205 Hudson. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com/subscribe

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