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Sounds Profitable

Bryan Barletta

Business Technology

Latest episode

895 episodes

IAB to Address AI Scraping, Podcasting's January Growth, & More
03/2/2026 | 5 mins.
Today in the business of podcasting: The IAB proposes new legislation protecting publishers from AI scraping, audio is not as visible in MMM as expected, January industry performance from Podscribe, indie podcasters are headed to the Radio France app, and the CBC is taking pitches for documentary podcast series ideas.

Click here to find every link mentioned in today's episode.
Timbre Awards Announced, Measuring YouTube, & More
02/2/2026 | 7 mins.
Today in the business of podcasting: Nick Cicero talks about how audio fills existing time instead of fighting other hobbies, a look at a middle-class podcaster returning after seven years away, Google has C&D'd a company trying to measure them like TV, and Voxtopica has launched The Timbre Awards.
Click here to read all the stories in full and find links to every article covered.
The State of Podcast Agencies, Evolutions Guests Announced, & More
30/1/2026 | 8 mins.
This week in the business of podcasting: CoHost's new State of Podcast Agencies, Podcast Movement Evolutions talent announced, podcasting's surprising "age of acquisition" potential, and The Ambies voting is live until February 5th.

Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication.
Podcast Movement SXSW Speakers Announced, Mid-Tier Influencer Potential, & More
29/1/2026 | 6 mins.
Today in the business of podcasting: why mid-tier creators are the industry's next big growth option, equity at podcast conferences, Podcast Movement SXSW talent announced, podcast growth health checks with Bumper, and the IAB has a 2026 outlook for US ad spend.

Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication.
Goalhanger's Video Journey, Podcasting's Demographic Powerhouse, & More
28/1/2026 | 5 mins.
Today in the business of podcasting: Signal Hill Insights points to podcasting's next big demographic to target, a look inside Goalhanger's video strategy, and 1 in 3 podcast creators have quit over time, let's talk about why (and how to help).

Click here for all the links covered today! You can also subscribe to the newsletter version of The Download on the front page of SoundsProfitable.com and get every link sent to directly each publication.

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About Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Podcast website

Business Technology