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Sounds Profitable

Bryan Barletta

Business Technology

Latest episode

909 episodes

Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast Report, & More
20/2/2026 | 12 mins.
This week in the business of podcasting: Apple announces HLS video podcast streaming with select hosting platforms, a roundup of stories from Sounds Profitable partners, Triton Digital has their new U.S. Podcast Report for the year, and a Charlotte Business Journal look at podcast advertising's local success stories.
Click here to find the links to every article mentioned on Sounds Profitable's website.
Triton's US Podcast Report, Stools > Couches, & More
19/2/2026 | 7 mins.
Today in the business of podcasting: how Apple Podcasts embracing video widens one of the biggest on-ramps for podcasting, Triton Digital releases the 2025 U.S. Podcast Report, and a pitch for new standards to make programmatic tools report faster and with more clarity.
Click here to find the links to every article mentioned on Sounds Profitable's website.
Audion Launches Cross-Platform AI, Podcasting’s Top Sports Networks, & More
18/2/2026 | 7 mins.
Today in the business of podcasting: SiriusXM is hosting a webinar tomorrow with a stacked cast from the measurement and research side of podcasting, Adam Bowie talks about the financial nuances of video podcasting with Apple Podcasts getting into the fray, Little Dot Studios has a white paper looking at YouTube video performance over the last three years, Podcast Movement has a fun graphic tool to make a social media image announcing you're heading to SXSW, Audion launches Audion AI, and today's Partner Highlight is Gretchen Smith Dubois!
Click here to find the links to every article mentioned on Sounds Profitable's website.
Apple Amps Up Video Podcasts, News Brand Safety Report, & More
17/2/2026 | 7 mins.
Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Future of News report two years later.

Click here to visit the web version of today's issue with links to every single thing covered.
Industry Q4 Earnings, The Politics of Listeners, & More
13/2/2026 | 10 mins.
This week in the business of podcasting: the political build of podcast audiences, public media's value in Minneapolis, Q4 earnings calls, and EU countries looking to ban kids from social media.

Click here to visit the web version of today's issue with links to every single thing covered.

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About Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Podcast website

Business Technology