Podcast Audiences Still Listen, Evolving Live Events, & More
Today in the business of podcasting: audio remains the primary mode of podcast consumption, how loyal is your podcast audience?, PAVE teams up with Katheryn Nicolai for special live event, the State of Podcast Business, and CRA announces CRA Audio ID. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
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7:41
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7:41
Indie Podcaster Report, Podcast Movement Evolutions @ SXSW, & More
Today in the business of podcasting: Podcast Movement Evolutions is going to SXSW next year, Netflix is looking to have a big library of video podcasts, the Independent Podcaster Report, how YouTube podcasts can help with AI search, and USC report finds podcasting's diversity problem at the top of the pack. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
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11:47
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11:47
Podcast Movement 🔜 SXSW, In-Store Audio Ad Conversions, & More
Today in the business of podcasting: seven headlines from across the industry as we have another special "oops all quick hits" episode. The links to all of which can be found here on Sounds Profitable.Â
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4:08
Audio vs. Video Podcast ROI, Threads Improves Podcast Links, & More
Today in the business of podcasting: USC study finds top podcasts skew male and white, Spotify and NMPA open a portal to license audiovisual rights, Lower Street and Podcast Marketing Academy publish a report on the cost of audio podcasting vs video, Netflix wants at least 50 video podcasts when they launch, and Threads beefs up how podcast links look on the platform. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
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6:20
Indie Podcasting's Challenges, Netflix to Produce Video Pods, & More
Today in the business of podcasting: Netflix is looking to make their own video podcasts, The Podcast Host has a survey of indie podcast creators, and Eric Nuzum pitches maybe podcasts don't need vocal credits at the end of episodes.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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