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Sounds Profitable

Bryan Barletta

Business Technology

Latest episode

915 episodes

Identifying Podcast Ad Skips, PM Heads to NYC, & More
27/02/2026 | 11 mins.
This week in the business of podcasting: Podcast Movement officially announces New York venue and dates, Dan Misener looks at podcast ad retention, Tom Webster discusses the power of podcasting's co-consumption audience, and winners of The Ambies 2026.

Click here to find every article and link discussed in today's episode post on SoundsProfitable.com
Podcast Movement 🔜 Terminal 5, The 2026 Podscape, & More
26/02/2026 | 6 mins.
Today in the business of podcasting: the 2026 edition of the Podscape is now live, Podcast Movement is coming to New York City in mid-September, what does "two people on a couch" discoverability look like for audio podcasting, and the deadline to submit for The Podcast Show London is TOMORROW.

Click here for the full newsletter on SoundsProfitable.com, including every link discussed.
2026 Ambies Winners, Podcasts Top Spoken Word Share of Ear, & More
25/02/2026 | 6 mins.
Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word share of ear from Edison Research, and CMOs share their stressors when it comes to spend.

Click here for the website version of today's newsletter with every link mentioned in the podcast.
Two People on a Couch
25/02/2026 | 8 mins.
The language used to describe podcast behavior matters, and some of it needs updating.
Written by Tom Webster
Edited by Gavin Gaddis
Audio narration and editing by Gavin Gaddis

Register for Evolutions by Podcast Movement @ SXSW
Find the full article here on Sounds Profitable.
Ambies Livestreaming Tonight, Australia's Podcast Growth, & More
24/02/2026 | 7 mins.
Today in the business of podcasting: Jay Nachlis on Apple Podcasts adding video, Steven Goldstein on the mentality needed for video podcasting, Australian podcast advertising benchmarks for Q4 2025, and a look at official TV companion podcasts.

Click here for the website version of today's newsletter with every link mentioned in the podcast.

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About Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Podcast website

Business Technology