Global Podcast Advertising Report, Creators Leaving Podcasting, & More
Today in the business of podcasting: 1/3rd of creators who try making podcasts leave the medium entirely, new Global Podcast Advertising Compass study, and the advertising industry looks forward to 2026. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
-------- Â
5:22
--------
5:22
Gen Z's News Problem, Advantages of Audio Podcasting, & More
Today in the business of podcasting: Gen Z has a news trust problem, video podcasters might be missing the advantages of audio, and podcast ad loads.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
-------- Â
7:11
--------
7:11
Forget Podfade - Let’s Talk About Creator Fade
Sign up for How (and Why) to Budget for Podcast Awards in 2026Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.
-------- Â
5:29
--------
5:29
Acast UK Launches YouTube Program, Audio's Long Tail, & More
Today in the business of podcasting: The Podcast Show returns to London in Q1 2026, Acast and Little Dot Studios launch managed campaigns for YouTube podcasters in the UK, a look at opportunities for podcasting in 2026, and how podcast ads can best take advantage of big sale dates like Cyber Monday. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
-------- Â
7:25
--------
7:25
Public RSS on Patreon, LATAM Podcasting Report, & More
Today in the business of podcasting: the Podglomerate x Sounds Profitable webinar about budgeting for podcast awards submissions is next Wednesday, Triton Digital announces their 2025 LATAM Audio Insights report, Spotify is reportedly going to raise Premium prices next year, Patreon users can now host free open RSS podcasts, iHeartMedia makes a "guaranteed human" promise, and Derek Thompson reflects on how everything is "television" now.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
UK