Today in the business of podcasting:
Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Jack Davenport treating YouTube presence as a baseline requirement for new and existing shows.
IAB Australia's 2025 internet advertising report shows the country's digital ad market hit $18.4 billion AUD, with podcasting outpacing streaming audio in a segment that grew 8.2% year-over-year.
Oxford Road and founding sponsor Libsyn launch the Indie Podcasters and Creator Awards, exclusively for independent podcasters, with the inaugural ceremony set for March 15th at Evolutions by Podcast Movement.
Audion co-founder Arthur Larrey argues audio advertising must adopt performance marketing metrics (addressable scale, third-party measurement, in-flight optimization, and dynamic creative) to compete for budgets currently flowing to CTV and social.
The Hollywood Reporter covers how SAG-AFTRA is expanding its podcast contracts to cover more interview and narrative formats as video podcast growth raises questions about whether the format constitutes daytime talk television.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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