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Sounds Profitable

Bryan Barletta

Business Technology

Latest episode

884 episodes

What Would You Do If You Actually Loved Podcasting?
21/1/2026 | 11 mins.
The WHO and WHY of podcasting are important, but you have to get them in the correct order.
Written by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio narration and editing by Gavin Gaddis
Find the full article here on Sounds Profitable.
Podcasting's 'Liquid Content Era', A Creator Bill of Rights, & More
20/1/2026 | 7 mins.
Today in the business of podcasting: a Congressman just pitched a "creator bill of rights," Goalhanger crossed 250k paid subscribers, podcasting's 'liquid content era,' what's ahead for streaming TV in 2026, and the CBC's submission period is coming up fast.
Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
New Canadian Podcast Audience Data, Podcast Movement 🔜 SXSW, & More
16/1/2026 | 8 mins.
This week in the business of podcasting: Podcast Movement Evolutions confirmed for official SXSW content, how audio can leverage PR in an AI discovery era, iHeart is embracing open RSS for their video ingestion, and YouTube updates their ad placement rules for challenging content topics.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
Podcast Movement @ SXSW, Spotify Increases Premium in U.S., & More
15/1/2026 | 6 mins.
This week in the business of podcasting: Podcast Movement Evolutions confirmed for official SXSW content, how audio can leverage PR in an AI discovery era, Spotify is increasing Premium cost in US, and YouTube updates their ad placement rules for challenging content topics.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
The Canadian Podcast Listener, Audiences Desire Authenticity, & More
14/1/2026 | 5 mins.
This week in the business of podcasting: the Canadian Podcast Listener 2025 is here, authenticity stands out in feeds dominated by slop, and live events become even more accessible for individual creators.

Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

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About Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Podcast website

Business Technology