Twins Talk Tech Leadership

• Episode 137: Building Successful Pipelines

  This might be the perfect time to reimagine how to best reach your ICP; how to build a better pipeline. Ryan O’Hara, CEO and Co-Founder of PitchFire, a platform redefining how organizations and B2B teams build pipeline through paid prospecting, discusses a value added approach to your prospecting. Ryan challenges conventional outreach tactics, explaining why more automation doesn’t always mean better results.Key Takeaways:The outbound paradox.Highly personalized outreach campaigns that prioritize engagement over volume, leading to real meetings.How integration with AI is impacting prospecting (30% of sales messages using AI).743 Billion prospecting touches will be ignored.Get listed on the Pitchfire marketplace.Components of a successful pitch framework.Brand archetypes & social media.Connect with Ryan on LinkedIn and check out PitchFire.com to see how your team can break through the noise.Timestamps:[00:06:45] Effectiveness of paid prospecting[00:14:10] Pitchfire marketplace, Chrome plugin[00:15:10] Key to designing a great pitch[00:21:13] Seth Godin, Purple Cow[00:25:18] Brand archetypes [00:37:14] Quickfire questions~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

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• Episode 136: PitchIT 2025

  When passion meets purpose and opportunity, success takes flight. ConnectWise Channel Evangelist Sean Lardo and Andrea Barrow, Channel Marketing Manager share how the PitchIT Accelerator Program continues to fuel the future of the MSP ecosystem by transforming startup visions into thriving businesses.Headlines include:How PitchIT is far more than a "Shark Tank-style" competition.A rigorous 16-week program covering everything from developing go-to-market strategies to product market fit. 26 startups are empowered to refine their story, build their foundation, and ultimately compete for a coveted spot on the IT Nation Connect stage in Orlando this November.The impact speaks for itself with past finalists having a combined $3M+ in ARR growth.If you're a startup ready to elevate your brand – or an MSP eager to shape the future – applications are open until April 30, 2025. Learn more at itnation.connectwise.com/pitchit and get ready to pitch with purpose! We look forward to seeing you at IT Nation Connect. ~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

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• Episode 135: A Champion in the Community

  We love celebrating champions who not only lead with excellence in tech but also uplift the communities around them. Brook Lee, Vice President of Community and Channel at Liongard, is not only a seasoned IT and MSP expert, but also a tireless advocate for diversity, mentorship, and connection across the Channel.Highlights include: Challenges and opportunities for women and leaders of color in the sector.Driving meaningful change through education and networking.The art of asking questions, as listening may reveal that 'next great idea.'Initiatives like “Conversations and Cocktails,” and restarting Liongard’s Partner Advisory Council.Producing a book with several other GTIA leaders on how to interview, hire and retain women in technology.Her beloved travel mascot Leo from the #WhereInTheWorldIsLeo campaign.Follow Brook on LinkedIn and visit liongard.com/ to learn more about their platform and upcoming webinars. ~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

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• Episode 134: IPP For Profitability & Growth

  How can organizations drive sustainable growth and predictable profitability by refining not just their Ideal Customer Profile, but also their Ideal Partner Profile? With economic uncertainties impacting the market, it’s no longer sufficient to only understand who your ideal buyer is — businesses must now focus on identifying and investing in the right partnerships. We dive into questions like: What does an ideal partner look like? and What defines a fair, mutually beneficial partnership?Key takeaways include:Go Beyond the ICP: While knowing your ICP is crucial, the real growth may come from honing in on your IPP.The Power of Balanced Partnerships: A successful partnership ensures that the client wins, the partner wins, and you win — avoiding one-sided relationships.What Makes Partnerships Work: Strategic fit, aligned values, shared ICPs, and synchronized buying cycles.Why Some Partnerships Fail: A lack of shared vision, poor alignment, or no clear go-to-market strategy.Tools to Support Partnerships: Move beyond CRMs — consider Partner Relationship Management (PRM) tools to effectively manage partner engagement.Examples of Great IPPs: Highlighting the Red Bull and GoPro collaboration — a case study in complementary brands going to market together.The AppMeetup IPP Framework: A structured approach to evaluating partnerships that can help forecast revenue outcomes.Tips for Success: Develop a partner-first strategy, communicate often, define shared goals, and go to market together.Whether you're a startup or an enterprise, this is packed with actionable insights into building strategic alliances that fuel lasting growth. For more insight into identifying and building strategic partnerships, visit AppMeetup.com~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

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• Episode 133: Microsoft's 50th Anniversary

  From its founding by Bill Gates and Paul Allen to its continued evolution under Satya Nadella, Microsoft has consistently reinvented itself while shaping generations around the world. Thank you for 50 years of innovation, inspiration, and empowerment. Highlights include: Microsoft is more than "its tools." Microsoft has also been a leader and champion for inclusion, sustainability and providing access to opportunities. Continued focus on amplifying and supporting the Partner ecosystem. Foundational for the growth of communities; including the IAMCP, Women in Technology and Women in Cloud. Integral to the formation of the Black Channel Partner Alliance and the Black Partner Growth Initiative Program. Our very own AppMeetup being recognized as a 2024 Microsoft Supplier Partner of the Year. Subscribe and continue to download episodes from your favorite twins. For more on Microsoft's 50th Anniversary, visit news.microsoft.com/microsoft-50/~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

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