Design Thinking, Decarbonisation, and Doing What’s Right; in conversation with Laurence Odfjell, Chairman of Odfjell SE
In this episode, Nick Chubb and Raal Harris are joined by Laurence Odfjell, Chairman of Odfjell SE, for a wide-ranging conversation on leadership, decarbonisation, and what it really takes to drive change in shipping.Laurence reflects on his journey from architect and winemaker to shipowner, sharing how design thinking, pragmatism, and a deep respect for nature have shaped both his leadership style and Odfjell’s approach to sustainability. The discussion unpacks how a company founded in 1914 became one of the world’s leading chemical tanker operators — and how a culture of innovation and shared values continues to underpin its progress today.The conversation turns to climate action and regulatory uncertainty following the recent deferral of the IMO’s Net Zero framework. Laurence shares his frustration with the postponement but argues that progress must continue regardless, underpinned by three principles: well-to-wake thinking, efficiency first, and fuel flexibility. He highlights Odfjell’s remarkable 54% reduction in carbon intensity since 2008 — achieved through operational discipline and smart investment rather than sacrifice.They also explore the company’s near net-zero voyage of the Bow Olympus, a chemical tanker fitted with suction sails and powered by certified B100 biofuel. The voyage proved both the technical and economic viability of running ships on sustainable fuel, achieving near-zero emissions at just a 15% cost premium. Laurence credits the initiative to the company’s collaborative culture and a “common bottom line” where those making operational decisions are also accountable for the financial outcomes.From there, the discussion moves into AI and innovation, as Laurence explains how artificial intelligence is already optimising weather routing and operational planning. He offers advice for maritime tech innovators: identify real problems, quantify the benefit, and build trust through data.Finally, the conversation broadens to diversity, inclusion, and leadership. Laurence shares how Odfjell is actively recruiting women to sea to strengthen its future talent pipeline, and why diversity of gender, age, and thought is not just a moral imperative but a business advantage. His closing message to the industry is simple: act now with the tools we already have, because every year of delay costs more than we realise.Episode Partner: OrbitMIThe maritime industry is changing fast, and OrbitMI is built for this new, connected era. Their platform connects your systems into one intelligent workflow, accessible anytime, anywhere. From compliance to reporting to voyage optimisation, OrbitMI turns data into actionable insight. No silos. No guesswork. Just smarter operations. Trusted globally, recognized as a maritime innovator, and proven to deliver. OrbitMI helps shipowners cut costs, reduce risk, and thrive in the Connected Maritime Era. Discover the future of maritime operations at https://www.orbitmi.com/connected-maritime-era
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