Watch World with Faye reveals that a watch doesn’t just tell the time—it tells a story. For 20+ years, Faye Soteri has been in global luxury retail and watch bu...
SummaryIn this episode, Faye and Mark discuss their experiences at the British Watchmakers Day, highlighting the event's significance in celebrating British watchmaking. They explore the community atmosphere, the camaraderie among brands, and the innovative spirit that characterizes the fair. The conversation also touches on personal favourite watches and the trends emerging in the British watch market, emphasizing the importance of creativity and storytelling in horology.Key Takeaways:The British Watchmakers Day showcased a resurgence in British watchmaking.Community and camaraderie were evident among brands and attendees.Limited editions and special collaborations drove interest at the fair.The event differed from traditional trade fairs by focusing on direct customer engagement.Brands displayed a sense of fun and playfulness in their marketing and designs.Sustainability and creativity are becoming increasingly important in watchmaking.The fair featured a diverse range of brands and price points.Personal connections between brands and clients enhanced the experience.The atmosphere was energetic and enthusiastic, contrasting with more polished trade fairs.The British watch market is vibrant and offers options for various budgets.Chapters:00:00 Introduction to Watch World00:31 Reflections on the British Watchmakers Day03:48 Community and Camaraderie in Watchmaking10:50 Contrasting Trade Fairs and Direct-to-Consumer Events13:39 Looking Ahead: Watches and Wonders15:48 Trends and Innovations in Watchmaking18:53 Creative Marketing and Brand Identity26:25 Favorite Watches from the FairVisit Our Website:Watch WorldFollow Us on Social Media:InstagramCredits:Host:LinkedIn: Faye SoteriProduction:KeenliiInstagramProducer:LinkedIn: Barry KeeganSubscribe and Engage:If you enjoyed this episode, please subscribe wherever you listen—Apple Podcasts, Spotify, YouTube—and leave a review. Let us know what topics you’d like us to explore next.Support Our Podcast:To help us bring more incredible stories to you, please consider sharing this episode with fellow watch enthusiasts.About Watch World with Faye Soteri:A watch doesn’t just tell the time—it tells a story. I’m Faye Soteri, and after 20+ years in global luxury retail and watch buying, I bring you the most credible, compelling voices in the watch industry—from independent artisans to haute horology titans—and occasionally highlight lifestyle elements that pair perfectly with our admiration of timepieces. Join me as we celebrate the art, design, and culture behind every watch.
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33:04
Watch This Space: 2024 Recap & 2025 Predictions with Mark Toulson
In this episode of Watch World, host Faye Soteri speaks with veteran Mark Tolson about the highlights of 2024 in watchmaking, including key product launches and trends seen at Watches and Wonders. They examine the importance of anniversaries for watch brands and review how these milestones affect marketing and product development. The conversation also covers Patek Philippe's controversial new launch, the Cubitus, and predictions for future watch fairs, noting the growing influence of independent watch brands. The speakers also discuss the changing market in watchmaking, addressing trends such as the shift toward understated classic watches, the effect of consumer behaviour on purchasing decisions, and the introduction of bright colours and unique materials in watch design. They also highlight the anticipated return of Universal Genève and recent personnel changes within major watch brands, noting how these shifts may influence the market.Key Takeaways:Faye Soteri introduces the podcast and its focus on watch stories.Mark Tolson shares deep insights from his extensive watch industry experience.Watches and Wonders 2024 was notably subdued, with limited product releases.Tag Heuer and Tudor delivered standout products in 2024.Anniversaries matter—Breguet's 250th anniversary is a major milestone.Patek Philippe's Cubitus launch received mixed reviews but proved successful.The impact of anniversaries on brand marketing is crucial.The return of Universal Genève is highly anticipated.Personnel changes in major brands bring fresh perspectives.Independent brands are gaining traction as consumer behaviour evolves.Episode Timeline:Chapters00:00 Introduction to Watch World01:57 Reviewing 2024: Highlights and Trends08:04 Anniversaries in Watchmaking: Significance and Predictions14:12 The Impact of Anniversaries on Marketing20:04 Patek Philippe's New Launch: The Cubitus25:27 Looking Ahead: Predictions for Future Watch Fairs27:03 The Future of Watch Trends30:45 Shifts in Consumer Behavior32:55 Color and Material Innovations36:50 The Return of Universal Genève40:32 Industry Personnel Changes and Their ImpactVisit Our Website:Watch WorldFollow Us on Social Media:InstagramCredits:Host:LinkedIn: Faye SoteriProduction:KeenliiInstagramProducer:LinkedIn: Barry KeeganOn Location Videographer:SharplightDirector:LinkedIn: Gavin FodenSubscribe and Engage:If you enjoyed this episode, please subscribe wherever you listen—Apple Podcasts, Spotify, YouTube—and leave a review. Let us know what topics you’d like us to explore next.Support Our Podcast:To help us bring more incredible stories to you, please consider sharing this episode with fellow watch enthusiasts.About Watch World with Faye Soteri:A watch doesn’t just tell the time—it tells a story. I’m Faye Soteri, and after 20+ years in global luxury retail and watch buying, I bring you the most credible, compelling voices in the watch industry—from independent artisans to haute horology titans—and occasionally highlight lifestyle elements that pair perfectly with our admiration of timepieces. Join me as we celebrate the art, design, and culture behind every watch.
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51:31
The Fire Within William Wood Watches
In this premiere episode of Watch World, I sit down with Jonny Garrett, the founder and CEO of William Wood Watches, at Woodbury House in Mayfair. Our conversation is genuine and warm as we discuss creativity, family history, future plans, and a strong commitment to giving back—especially to the firefighting community.Jonny shares how his brand pays tribute to his late grandfather, a hero of the British Fire Service, by transforming upcycled firefighting gear into luxury timepieces. We also dive into the revival of British watchmaking, his unconventional journey from banking to watchmaking via Kickstarter, and the art of storytelling that sets his watches apart. And when LA’s firefighters are battling wildfires, Jonny’s innovative spirit shines through with a charitable initiative that supports those on the front lines.What Faye takes away from the interview with Jonny is that he has a fire within—never to be extinguished—as he takes his brand to new heights.So get into the episode now and see the story behind this week's watch.Key Takeaways• Every brand has its own unique story.• William Wood Watches transforms upcycled firefighter gear into stylish timepieces.• Giving back is at the heart of the brand, with a strong focus on supporting firefighters.• Building a brand is rarely a straight path—expect twists along the way.• Authenticity and honest storytelling make a real connection.• The watch industry is tough, and a strong social media presence is essential.• Securing the right financial backing can be challenging for entrepreneurs.• Partnering with charities that truly help communities can boost a brand’s growth.• The firefighting community has embraced the brand with pride.• Luxury brands have the power to support good causes and raise significant funds.• Upcycling not only creates unique products but also promotes sustainability by reducing waste.• Independent watchmakers are carving out a space in the luxury market.• Creating memorable product experiences enhances customer engagement.• William Wood’s vision is to build a brand that feels like a close-knit community.Chapters00:00 Introduction to Watch World and Its Mission01:04 The Story Behind William Wood Watches04:08 The Journey of Building a Brand08:08 Current Position and Future Plans of William Wood12:00 Authenticity and Storytelling in Branding16:02 Challenges Faced by Entrepreneurs20:00 Industry Changes and Competition23:49 Advice for Aspiring Watchmakers28:08 Community Response and Brand Impact29:46 Supporting Firefighters Through Luxury Branding35:13 Philanthropy and Community Engagement in Luxury39:07 Sustainability and Upcycling in the Watch Industry46:09 The Vision for William Wood Watches51:20 Pride and Future Aspirations of the BrandVisit Our Website:Watch WorldFollow Us on Social Media:InstagramCredits:Host:LinkedIn:Faye SoteriProduction:KeenliiInstagramProducer:LinkedIn: Barry KeeganOn Location Videographer:SharplightDirector:LinkedIn:Gavin FodenSubscribe and Engage:If you enjoyed this episode, please subscribe wherever you listen—Apple Podcasts, Spotify, YouTube—and leave a review. Let us know what topics you’d like us to explore next.Support Our Podcast:To help us bring more incredible stories to you, please consider sharing this episode with fellow watch enthusiasts.About Watch World with Faye Soteri:A watch doesn’t just tell the time—it tells a story. I’m Faye Soteri, and after 20+ years in global luxury retail and watch buying, I bring you the most credible, compelling voices in the watch industry—from independent artisans to haute horology titans—and occasionally highlight lifestyle elements that pair perfectly with our admiration of timepieces. Join me as we celebrate the art, design, and culture behind every watch.
Watch World with Faye reveals that a watch doesn’t just tell the time—it tells a story. For 20+ years, Faye Soteri has been in global luxury retail and watch buying. She brings the most credible, compelling voices in the watch industry—from independent artisans to haute horology titans—and occasionally highlights lifestyle elements that pair perfectly with our admiration of timepieces. Join as we celebrate the art, design, and culture behind every watch. Subscribe now and tune in.
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