97.9 The Beat

KBFB (97.9 FM, "97.9 The Beat") is a Dallas/Fort Worth-based radio station with an Urban Contemporary format. It is owned by Radio One with sister station KZMJ. Its studios (alongside KZMJ) are located in the Galleria Area in North Dallas, and its transmitter is located in Cedar Hill. Veda Loca is the host of the morning show, Veda Loca in the Morning.