Estate Agent Showdown

• The Power of Personal Branding: Building Trust in Real Estate

  In this episode of the Estate Agent Showdown, Matt hosts a lively discussion with marketing experts Kirsty Franks and Simon Leadbetter about the importance of strategic marketing versus a scattergun approach in the estate agency industry. They explore the pitfalls of relying solely on tactics without a solid marketing strategy, emphasizing the need for deep customer insights and effective communication. The conversation delves into the significance of personal branding, the role of PR, and the challenges faced by self-employed agents in a competitive market. With insights on leveraging existing databases and the impact of AI on marketing, this episode offers valuable advice for estate agents looking to enhance their marketing efforts and build lasting relationships with clients. Key Takeaways Strategy Over Tactics: A scattergun approach to marketing is ineffective. Successful marketing requires a well-thought-out strategy that includes understanding the target audience, their needs, and creating a detailed plan for at least 12 months. Importance of Personal Relationships: Building trust and rapport with clients is crucial. People are more likely to choose an agent they feel connected to, emphasizing the need for agents to communicate in relatable language and maintain relationships with their existing database. Value of PR and Content: Public relations and quality content are essential for establishing credibility and authority in the market. Engaging with local media and providing valuable insights can significantly enhance an agent's visibility and reputation. Utilizing Existing Networks: Agents should leverage their existing contacts and databases before seeking new clients. Regular communication with past clients can lead to referrals and new business opportunities, as these individuals are already familiar with the agent's services. Embracing Technology and AI: While AI can assist in marketing efforts, it should not replace the personal touch that agents provide. Authenticity and individuality are key in a competitive market, and agents should focus on creating unique content that reflects their personal brand. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Kirsty Franks https://wearefrankmarketing.com/ https://www.instagram.com/kirstyfranks/?hl=en https://www.linkedin.com/in/kirsty-franks-ab977423/?originalSubdomain=uk Simon Leadbetter https://www.linkedin.com/in/simonleadbetter/?originalSubdomain=uk https://www.weareunchained.co.uk/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

  --------  

  1:07:31

  --------

  1:07:31
• Breaking the Mold: How Innovative Models are Reshaping the Estate Agency Landscape

  In this episode of the Estate Agent Showdown podcast, Matt has Alice Bullard, CEO of Nested, and Steve Beercock, Executive Director of Beercock's Estate Agents fighting it out as they delve into the fundamental issues plaguing the UK estate agency scene, exploring the low bar for entry and the impact of misaligned incentives on agent performance. Alice shares insights on how Nested's self-employed model empowers agents to focus on customer outcomes rather than just hitting KPIs, while Steve emphasizes the importance of providing exceptional service and avoiding mediocrity in a competitive market. The conversation also touches on the challenges of personal branding, the necessity of accountability, and the evolving landscape of estate agency, highlighting the distinct approaches of both guests in navigating their respective business models. Key Takeaways Incentives and Misalignment: The UK estate agency industry faces issues with misaligned incentives that do not prioritize the best outcomes for customers. Many agents are incentivized to focus on securing instructions rather than achieving the best sale prices for properties. Barriers to Entry: The low barrier for entry into the estate agency market has led to a proliferation of mediocre service. Many agents can easily list properties without the necessary skills or knowledge, resulting in a significant percentage of homes not selling. Self-Employment Challenges: While the self-employed model offers flexibility and the potential for higher earnings, it is not suitable for everyone. Success requires self-motivation, the ability to manage multiple roles, and a willingness to engage in lead generation activities. Importance of Personal Branding: Building a personal brand is crucial for agents in the self-employed model. Social media serves as a "shop front" for agents, allowing them to showcase their expertise and attract clients, although it requires time and effort to establish. Support and Accountability: Providing support and accountability is essential for self-employed agents to thrive. Establishing a network of support, sharing best practices, and maintaining a culture of collaboration can help agents navigate challenges and avoid burnout. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Guest links Alice Bullard Links https://nested.com/ https://www.linkedin.com/in/alice-bullard-a5218964/?originalSubdomain=uk Steven Beercock https://beercocks.com/ https://www.linkedin.com/in/steven-beercock-956b5055/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate.

  --------  

  1:15:29

  --------

  1:15:29
• The Future of Real Estate: Accountability, Technology, and the Changing Landscape of Estate Agency

  In this episode of the Estate Agent Showdown, Matt is joined by Simon Whale and Simon Gates engage in a lively discussion about the intersection of data and PropTech, exploring whether technology serves as a tool or a trap for estate agents. The conversation delves into the challenges agents face in adapting to new technologies, the importance of accountability in sales, and the evolving landscape of the real estate industry. With insights on the impact of AI, the necessity of strategic tech adoption, and the changing behaviors of buyers, the two Simons share their perspectives on how agents can thrive in a rapidly shifting market. Listeners can expect a mix of humor, candid opinions, and valuable takeaways for navigating the complexities of modern estate agency. Key Takeaways Sales Mindset: Estate agents often forget that they are in sales, leading to a reluctance to engage with potential clients. Emphasizing the importance of proactive communication can enhance their effectiveness. Tech Overload: Many agents are overwhelmed by the number of PropTech solutions available, leading to a "magpie syndrome" where they chase after various technologies without a strategic plan. This can hinder their productivity rather than enhance it. Accountability and Training: There is a significant lack of accountability in the industry, with many agents needing someone to hold them accountable for their performance. Regular check-ins and structured training can help improve their effectiveness. Changing Consumer Behavior: The expectations of buyers have shifted dramatically due to advancements in technology. Consumers now expect seamless, 24/7 access to information and services, which agents must adapt to in order to remain competitive. AI's Role in the Future: AI is poised to transform the real estate industry by automating administrative tasks and enhancing data analysis. This will allow agents to focus on high-value activities, but it may also lead to a reduction in the number of agents needed as technology takes over routine functions. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Simon Gates Linkedin: https://uk.linkedin.com/in/simon-gates-235a1a135 Simon Gates Podcast: https://podcasts.apple.com/gb/podcast/opening-the-gates-to-more-listings/id1636109628 Simon Whale Linkedin: https://uk.linkedin.com/in/simonwhale Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

  --------  

  1:11:01

  --------

  1:11:01
• Welcome to Estate Agent Showdown

  WELCOME TO ESTATE AGENT SHOWDOWN! A dynamic platform designed to provide valuable insights and diverse perspectives from industry professionals. With nearly 30 years of experience in the property sector, Matt Giggs acknowledges the overwhelming challenges faced by agents and business owners today. Listeners can expect engaging discussions that cut through the noise of the industry, featuring guests who are passionate about sharing their knowledge on pressing topics such as the self-employed model, hiring and training, AI, and marketing strategies. The episode sets the stage for an exciting journey of exploration and learning, inviting feedback and suggestions from the audience to shape future content. Key Takeaways Purpose of the Podcast: The podcast aims to provide valuable insights and discussions for professionals in the property industry, helping them navigate the complexities and challenges they face. Diverse Perspectives: Each episode will feature two guests with differing opinions and experiences, allowing listeners to explore various viewpoints and make informed decisions. Focus on Real Issues: The podcast will tackle significant industry topics without shying away from difficult conversations, ensuring that the content is relevant and engaging. Listener Engagement: Audience feedback is encouraged, with listeners invited to suggest guests and topics that are currently challenging them in their professional lives. Commitment to Quality Content: There is a promise to deliver high-quality guests and actionable insights, with a substantial number of episodes already planned to address a wide range of industry-related subjects. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

  --------  

  4:11

  --------

  4:11
• Recruitment Challenges and Success Rates: A Deep Dive into the Self-Employed Estate Agency Landscape

  Matt Giggs is joined by Verona Frankish and Adam Day and they engage in a discussion about the evolving landscape of estate agency models, particularly focusing on the self-employed versus corporate employed models. Adam shares his personal journey from traditional employment to embracing the self-employed model, highlighting the cultural differences he observed during his experiences abroad. Verona emphasises the importance of providing support and choice for agents within a self-employed framework, while both guests reflect on the challenges of recruitment, leadership, and maintaining a strong company culture. They also address the misconceptions surrounding multi-level marketing in the real estate sector and the significance of trust in building successful agent-client relationships. The conversation delves into the dynamics of leadership, accountability, and the future of the estate agency industry, making it a must-listen for anyone interested in the real estate profession. Key Takeaways Self-Employed Model Preference: There is a strong belief in the self-employed estate agency model as a more viable option compared to the traditional corporate employed model. This shift is attributed to the flexibility and potential for higher earnings that self-employment offers. Importance of Leadership and Culture: Effective leadership characterized by understanding, empathy, and curiosity is essential for fostering a positive culture within estate agencies. Companies that fail to adapt their culture risk extinction as the industry evolves. Recruitment and Onboarding Challenges: The success of an agency heavily relies on good recruitment practices. Implementing structured onboarding processes and providing ongoing support can help new agents succeed, particularly in a self-employed model. Trust and Consumer Perception: Building trust with consumers is crucial, especially for self-employed agents who may lack the perceived security of a corporate brand. Ensuring that agents are well-trained and supported can enhance public perception of the self-employed model. Mentorship and Experience: The success of self-employed agents can be significantly influenced by mentorship and prior experience. Establishing a mentoring program for inexperienced agents can help bridge the gap and improve overall success rates in the industry. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

  --------  

  1:06:33

  --------

  1:06:33

More Business podcasts

Trending Business podcasts

About Estate Agent Showdown