What if 70% of your guests are willing to upgradeโbut your pricing strategy is leaving that revenue on the table? In this episode, Erik Tengen, President of Hospitality at Plusgrade and former co-founder of Oaky, explains why the future of hotel profitability isnโt RevPARโitโs total revenue, frictionless upselling, and becoming โagent-ready."
Experienced hotel operators, GMs, commercial leaders, and ownership groups focused on driving profitโnot just topline revenueโin an increasingly AI-driven distribution landscape.
Erik brings a rare combination of entrepreneurial grit and global scale. After building Oaky into one of hospitalityโs leading upsell platforms and selling it to Plusgradeโa global leader in ancillary revenue across airlines, cruise, and railโhe now oversees hospitality strategy for one of the most advanced ancillary monetization engines in travel. His vantage point spans independent hotels to major global brands actively modernizing their tech stacks.
โข Why TrevPAR Beats RevPAR in 2026 and Beyond
Erik breaks down the industryโs post-COVID shift toward total revenue management and explains why pairing a Revenue Management System with dynamic upselling technology unlocks meaningful profit growth across parking, F&B, spa, upgrades, and more.
โข Dynamic Pricing Isnโt Just for Rooms
Flat pricing for parking, late checkout, or room upgrades? Thatโs profit leakage. Learn the core data inputs required to dynamically price ancillariesโinventory, forecasted occupancy, and scarcityโand how to operationalize this without overwhelming your team.
โข โCommercial Empathyโ as a Competitive Moat
A surprising insight: personalization isnโt about more dataโitโs about small, meaningful actions that remove friction at micro-moments across the guest journey. Erik explains why โbig data is useless without small actionsโ and shares real-world examples of hotels training frontline staff to turn service moments into revenue opportunities.
โข What It Means to Be Agent-Ready
With agentic AI poised to transform how travelers search and book, Erik outlines why structured data and open APIs will matter more than flashy AI features. Vendorsโnot hotelsโmust become agent-ready, but operators need to choose partners that are.
โข Scaling Upselling Without Nickel-and-Diming Guests
The episode dives into seamless fulfillmentโfrom PMS integrations to housekeeping workflowsโand how top-performing brands debundle strategically without eroding guest trust.
If youโre serious about driving profitable travel and future-proofing your hotelโs tech strategy, subscribe to Hotel Tech Insider, share this episode with your commercial team, and follow along for more operator-level insights from the leaders shaping hospitalityโs next chapter.