#033. What high-earning freelancers do differently
In this episode, I dive into a question that came up after a Reddit thread about me: what do high-earning freelancers do differently?
I share my own journey, from charging £20 per piece on Upwork and working 14-hour days, to now running a six-figure freelance business. The shifts that made the biggest difference weren’t about becoming three times “better” at writing. They were about how I positioned myself (moving from task-taker to strategic partner), how I built and nurtured long-term relationships, and how I consistently showed up online to stay visible.
I also talk honestly about timing, privilege, and the cyclical nature of freelancing, because those play a role too. I’ve had quiet inboxes, lost anchor clients, and gone through tough patches, just like everyone else.
If you’ve ever wondered why some freelancers seem to be making three times more than you, this episode will remind you that it’s less about raw talent and more about building an ecosystem around your work.
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#032. Why some freelancers are thriving and others are struggling
In this episode, I want to have an honest conversation about something I’ve been noticing in the freelance world: the growing gap between freelancers who are thriving and those who are struggling.
I’ll dive into why this divide exists, the psychological impact it can have, and what we can do (both as individuals and as a community) to bridge it.
We’ll explore:
Why freelancing feels harder than ever for some people right now
What’s helping certain freelancers thrive even in the same economy
The disconnect (and sometimes tension) between these two groups
How both sides can approach things with more empathy, honesty, and support
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#031. How to recession-proof your freelance niche
I’m diving into something I’ve been thinking about for months: is niching down still the smartest move for freelancers, or has it become our Achilles heel?
With AI evolving fast and creative work becoming increasingly commodified, I'm seeing more freelancers get replaced, undercut, or overlooked. So today, I unpack what I’m calling The Great Skill Reset, a.k.a. a shift that’s changing how clients hire, what they value, and what it means to be a resilient freelancer in 2025.
I talk about:
Why old-school niching advice doesn’t quite hold up anymore
The rise of "contextual intelligence" and consultative creatives
How to future-proof your freelance business without becoming a jack-of-all-trades
Why outcomes > outputs (and how to reposition yourself accordingly)
For 70% off FreshBooks, go to freshbooks.com/pricing-offer
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#030. Why being "just a freelancer" isn't enough anymore
When I first started freelancing, I genuinely thought being great at my craft was enough. But in today’s landscape? That’s just the beginning. In this episode, I’m unpacking what it really takes to thrive as a freelancer in 2025, and why just having skills no longer cuts it.
Thanks to AI, increased competition, and the rise of personal brands, we’re expected to be so much more than service providers. We’re marketers, strategists, community builders, and content creators... often all at once. I’ll share how this shift has changed the way we work, what it means for our identities, and how to show up in a way that feels sustainable and real.
If you’ve ever felt the pressure to “do more” just to stay relevant, or you’re wondering how to stand out without selling out, this one’s for you.
For 70% off FreshBooks, go to freshbooks.com/pricing-offer
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#029. The secret to my stable, consistent income as a freelancer
In this episode of It's Fine, I'm a Freelancer, I'm diving into client retainers—what they are, how they can stabilise your freelance income, and why they’ve been such a game-changer for my business.
I share practical tips for turning one-off projects into long-term relationships, setting boundaries that actually work, and structuring retainers that make sense for both you and your client. If you're tired of the feast-or-famine cycle and want to build a more predictable, sustainable freelance business, this one’s for you.
For 70% off FreshBooks, go to freshbooks.com/pricing-offer
It’s Fine, I’m a Freelancer will reveal the good and not-so-good bits about freelancing. Hosted by pro writer, Lizzie Davey, it aims to take you behind the scenes to learn more about landing clients, increasing revenue, and what it takes to build a sustainable freelance business.
UK