45. Revolutions need revenue: LIBERATORY PRICING - with Dr. Joey Liu
You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out.We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution.Listen to hear more about:How fear and imposter syndrome masquerade as virtueThe hidden costs of discount culture and scholarship programsThe game-changing redefinition of what "accessible" meansWhat equity looks like at different business stages: early, intermediate, and matureYour ancestors dreamed of you being abundantly resourced. May you live into the vision they are holding you in. ---Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwApply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth
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44. Why I raised my course price from $460 to $3000
In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. Her next words to me were — no joke — "That's an embarrassment." Um. Excuse me. What?What followed was a conversation that cracked my brain open — about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding. Listen.---Ancestral Wealth starts December 9th. Applications are open now.https://play.simonegraceseol.com/ancestral-wealth
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43. Unlearning scarcity: How to steward big money - with Dr. Joey Liu
You can have the most beautiful vision for change — but without material resources, your vision can't go very far. Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes possible when we step into our power as stewards of capital.Listen to hear more about:Why scarcity is a lie... there's actually a f*ck ton of money in the worldWhy decolonization REQUIRES massive amounts of capitalWhy business gives you autonomy over capital in ways that grants and nonprofits never willThe spiritual work of expanding your capacity to generate and redistribute wealthSo many of us have been taught that caring about money corrupts you.This episode offers a different path — one where your ambition to build wealth is in service to your community and your ancestors' dreams.---Take the free course Building Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwApply for the 8-week course, Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth
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42. Your ancestors are your liberatory business guides - with Dr. Joey Liu
When you know who dreamed of you, who sacrificed for you, who cleared the path for your existence — it becomes impossible to feel small. I'm inviting you to join me and Dr. Joey Liu for a conversation about why ancestral communion is essential decolonization work — and why remembering where you come from gives you a depth of power that nothing else can replace.Listen to hear more about:The practical — not just spiritual — importance of connecting to your ancestorsWhat gives ancestral work real power in your life, and not just be a poetic metaphorHow this work roots you in a power that can't be manipulated or negotiated awayWhat to do if you're thinking "but I don't know who I come from" or "I don't feel connected to my ancestors"How to start hearing your ancestors' messages for you right awaySo many of us are starving for belonging, aching to know who we are beyond what capitalism has reduced us to. This episode offers a way to root into that belonging today.---Take the free course Buiding Post-Capitalist Wealth: https://play.simonegraceseol.com/pcwApply for the 8-week course: Ancestral Wealth: https://play.simonegraceseol.com/ancestral-wealth
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41. Small Sell vs. Big Sell
You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells."In this episode, you'll learn about:The five things people have to believe before they'll click your buy button — and why believing in your offer isn't even close to enoughWhy someone might love what you do and still never buy from youHow to make what you offer feel as clear and obvious as buying an iron How to sell people on making a decision TODAY.If you've been putting calls to action at the end of your content and getting crickets, this episode will show you what's actually missing.
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
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