The Marketing Week Podcast

It took 18 months for Ash Schofield to decide it was time to leave Giffgaff. The CMO turned CEO explains that while his team had “positively” disrupted the mobile and broadband market, one thing he hadn’t disrupted enough of late was himself.

In this episode of The Marketing Week Podcast, Schofield retraces his steps back to 2013 when, attracted by the “whiff of revolution in the air”, he took on the top marketing role at Giffgaff just three years post-launch.

In conversation with deputy managing editor and head of insight Charlotte Rogers, Schofield explains how he made the transition from punchy marketing director and “self-appointed champion of culture” to a CEO focused on co-creating a strong, ethical business with real longevity.
Hosted on Acast. See acast.com/privacy for more information.

Mark Given, Sainsbury's chief technology, data and marketing officer, and Marketing Week's 2025 Marketer of the Year, has steered the retailer through a period of strong growth by putting customers at the heart of everything it does.

He joined Sainsbury's in 2013 and was promoted to chief marketing and sustainability officer six years later. The promotion saw him join the business's board and, as he details in this interview with Marketing Week's editor-in-chief Russell Parsons, allowed him to focus "relentlessly" on making it a brand that listens to its customers.

In the latest episode of The Marketing Week Podcast, marking Given's first podcast appearance, he shares the secrets to Sainsbury's success in recent years. He also reflects on a varied and accomplished career in marketing and shares career advice for any marketer at the start of their own journey.
Hosted on Acast. See acast.com/privacy for more information.

Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to Burger King.

In this latest episode, Charlotte Rogers, deputy managing editor and head of insight, chats to Burger King UK CMO Katie Evans and BBH London deputy chief strategy officer, Saskia Jones, about their journey from a decade of “Whopper silence” to winning the coveted Grand Prix and Long-Term Brand Building prizes at the 2025 Marketing Week Awards.
Hosted on Acast. See acast.com/privacy for more information.

Hosts Charlotte Rogers, deputy managing editor and head of insight, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by the wider editorial team to find out what trends, developments and decisions are shaping the year ahead.

The episode spans everything from what levers marketers could pull to help gain investment and influence, to the shifting media and marcomms landscape, social media's growing share of brands’ budgets and the impact of AI on martech.

We also look at how marketing recruitment is changing, what B2B marketers should be paying attention to and offer a sneak peak of our upcoming 2026 Career & Salary Survey results.

00:00 Intro
00:43 Niamh Carroll on growth
06:51 Charlotte Rogers on marketers' progression
11:51 Amrit Virdi on social media and influencers
21:49 Molly Innes on recruitment
27:32 Josh Stephenson on technology
33:10 Grace Gollasch on media and marcomms
38:30 Emily Manock on B2B

Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Marketing Week Podcast, we’re looking back on the stories, moments and quotes that shaped marketing in 2025.

From it being another 12 months of “more with less” for many brands and a summer of women’s sport, to our reporting on the reality of a career in marketing for working parents and the industry’s burnout crisis, it’s been a busy year.

Host Charlotte Rogers, deputy managing editor and head of insight, is joined by managing editor Lucy Tesseras, editor-in-chief Russell Parsons and senior reporter Molly Innes to dig into what 2025 meant for marketers.

We also hear from our columnists Helen Edwards, Jonathan Knowles and Laura Chamberlain, who share their marketing moments of the year.
Hosted on Acast. See acast.com/privacy for more information.