Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning ed...
How brands can grow in 2025, TikTok fallout and RTO mayhem
Deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporters Molly Innes and Niamh Carroll dig into the big marketing stories making headlines this week.
We kick off by analysing the potential fallout for brands and creators after TikTok was briefly banned for US users before being reinstated over the weekend, as well as unpacking the dramatic implications of Aldi's legal loss to cider brand Thatchers and what it could mean for the future of copycat products.
Niamh shares insights from her reporting on how brands can uncover new avenues for growth, whether they're market leaders or challengers. We explore how brands can grow in 2025, from the role of value to fostering belief in growth. The latter is an idea Munnawar Chishty - recently promoted to CMO of Carlsberg Britvic - discussed with Marketing Week earlier this month.
Make sure to listen to the entire podcast to get a sneak peek at 2025's Career & Salary Survey results, as Charlotte reveals how often brands and agencies are going into the office and we debate how return-to-office (RTO) policies are impacting marketers.
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The big marketing stories of 2024
It's almost time to close the door on 2024, but not before listening to The Marketing Week Podcast's Christmas special and end of-year wrap-up.
Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was.
We kick things off with the podcast's inaugural marketing quiz, from Starbucks and Nike to Moo Deng and Wham.
Marketing Week columnists Helen Edwards and Grace Kite, along with Marketing Week Future Marketing Leader Lucky Saint's Emily Laws and marketer of the year, PwC's global CMO Antonia Wade, join to reveal their marketing moments of the year.
We also look back on the big stories of 2024, from a good year for consistency and AI to a bad one for transparent pricing. Plus, which campaigns resonated - from Irn Bru's Euros effort to Charli XCX's Brat.
That's all from The Marketing Week Podcast until the new year. We look forward to seeing you again in January.
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This Much I Learned: M&S’s marketing directors on remaining consistent in the brand’s transformation
M&S’s top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand’s transformation came about and what successes led them to be Marketing Week’s brand of the year – with consistency being key.
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The BBC on how to build a high-performing marketing team
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like and who needs to be included.
We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies transformed his team from an under-utilised, under-appreciated function to a high-performing one.
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Award-winning marketing and PwC's CMO on career resilience
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards.
Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience.
We also cover why M&S is 2024's Brand of the Year.
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.
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