New Books Network

Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry: The Quest for Authenticity on Social Media (Princeton UP, 2023) tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.
The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity.
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Palo Alto is nice. The weather is temperate, the people are educated, rich, healthy, enterprising. Remnants of a hippie counterculture have synthesized with high technology and big finance to produce the spiritually and materially ambitious heart of Silicon Valley, whose products are changing how we do everything from driving around to eating food. It is also a haunted toxic waste dump built on stolen Indian burial grounds, and an integral part of the capitalist world system.

In Palo Alto: A History of California, Capitalism, and the World (Little, Brown, 2023), the first comprehensive, global history of Silicon Valley, Malcolm Harris examines how and why Northern California evolved in the particular, consequential way it did, tracing the ideologies, technologies, and policies that have been engineered there over the course of 150 years of Anglo settler colonialism, from IQ tests to the "tragedy of the commons," racial genetics, and "broken windows" theory. The Internet and computers, too. It's a story about how a small American suburb became a powerful engine for economic growth and war, and how it came to lead the world into a surprisingly disastrous 21st century. Palo Alto is an urgent and visionary history of the way we live now, one that ends with a clear-eyed, radical proposition for how we might begin to change course.
Malcolm Harris is a freelance writer and the author of Kids These Days: The Making of Millennials and Shit is Fucked Up and Bullshit: History Since the End of History. He was born in Santa Cruz, CA and graduated from the University of Maryland. Twitter.
Brian Hamilton is chair of the Department of History and Social Science at Deerfield Academy. Twitter. Website.
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Taco (Bloomsbury, 2025) is a deep dive into the most iconic Mexican food from the perspective of a Mexico City native. In a narrative that moves from Mexico to the United States and back, Dr. Ignacio M. Sánchez Prado discusses the definition of the taco, the question of the tortilla and the taco shell, and the existence of the taco as a modern social touchstone that has been shaped by history and geography.

 Challenging the idea of centrality and authenticity, in this latest addition to the Object Lessons series, Dr. Sánchez Prado shows instead that the taco is a contemporary, transcultural food that has always been subject to transformation.

This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts.
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As a graduate student at MIT, Steve Ramirez successfully created false memories in the lab. Now, as a neuroscientist working at the frontiers of brain science, he foresees a future where we can replace our negative memories with positive ones. In How to Change a Memory, Ramirez draws on his own memories--of friendship, family, loss, and recovery--to reveal how memory can be turned on and off like a switch, edited, and even constructed from nothing.

A future in which we can change our memories of the past may seem improbable, but in fact, the everyday act of remembering is one of transformation. Intentionally editing memory to improve our lives takes advantage of the brain's natural capacity for change.

In How to Change a Memory: One Neuroscientist’s Quest to Alter the Past (Princeton UP, 2025), Ramirez explores how scientists discovered that memories are fluid--they change over time, can be erased, reactivated, and even falsely implanted in the lab. Reflecting on his own path as a scientist, he examines how memory manipulation shapes our imagination and sense of self. If we can erase a deeply traumatic memory, would it change who we are? And what would that change mean anyway? Throughout, Ramirez carefully considers the ethics of artificially controlling memory, exploring how we might use this tool responsibly--for both personal healing and the greater good.

A masterful blend of memoir and cutting-edge science, How to Change a Memory explores how neuroscience has reached a critical juncture, where scientists can see the potential of memory manipulation to help people suffering from the debilitating effects of PTSD, anxiety, Alzheimer's, addiction, and a host of other neurological and behavioral disorders.

Steve Ramirez has been featured on CNN, NPR, and the BBC and in leading publications such as The New York Times, National Geographic, Wired, Forbes, The Guardian, The Economist, and Nature. An award-winning neuroscientist who has given TED talks on his groundbreaking work on memory manipulation, he is associate professor of psychological and brain sciences at Boston University.

Caleb Zakarin is CEO and Publisher of the New Books Network.
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Fantastic and informative talk with Sara Petrosillo of the University of Evansville about her new book, Hawking Women: Falconry, Gender, and Control in Medieval Literary Culture (Ohio State University Press, 2023). Listen all the way to the end for a great description of the process of hunting with birds! While critical discourse about falconry metaphors in premodern literature is dominated by depictions of women as unruly birds in need of taming, women in the Middle Ages claimed the symbol of a hawking woman on their personal seals, trained and flew hawks, and wrote and read poetic texts featuring female falconers. 
Sara Petrosillo's Hawking Women demonstrates how cultural literacy in the art of falconry mapped, for medieval readers, onto poetry and challenged patriarchal control. Examining texts written by, for, or about women, Hawking Women uncovers literary forms that arise from representations of avian and female bodies. Readings from Sir Orfeo, Chrétien de Troyes, Guillaume de Machaut, Chaucer's Troilus and Criseyde, and hawking manuals, among others, show how female characters are paired with their hawks not to assert dominance over the animal but instead to recraft the stand-in of falcon for woman as falcon with woman. In the avian hierarchy female hawks have always been the default, the dominant, and thus these medieval interspecies models contain lessons about how women resisted a culture of training and control through a feminist poetics of the falconry practice.
Jana Byars is the Academic Director of Netherlands: International Perspectives on Sexuality and Gender.
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