How Tibo Sold over $10M in SaaS Products by Breaking All the Rules of Traditional Product Building
As I’ve often said, PMs and aspiring PMs can learn a lot from the scrappy, relentless mindset of solopreneurs and indie hackers. Today’s episode is a masterclass in just that.In this podcast, he pulls back the curtain on rapid product validation, the perils of building on third-party platforms, leveraging AI to slash development costs, and why distribution — not just the product itself —is the ultimate key to success.Agenda:His initial journey and reflections — 00:00:41Story behind shipping 11 products before mega hits — 00:13:25Giving away 25% equity to a Twitter influencer — 00:18:58The “hows” and “whys” of partnerships — 00:23:02Getting suspended on LinkedIn — 00:28:14Becoming Product Hunt Maker of the Year — 00:36:32Going from paying $0 to paying $42K/mo for Twitter API costs — 00:45:16Selling TweetHunter and Taplio to Lempire for $8 million — 00:51:44Should you reduce prices to reduce churn? — 00:58:46Acquiring new projects (Feather and Revid) — 01:01:01Story behind getting kicked out of Beehiiv — 01:03:45Why and how PMs should build with AI — 01:10:33Building your personal brand a.k.a. distribution — 01:24:32Why revenue is the best idea validation — 01:26:45Criteria for deciding which ideas to build — 01:28:18What do you think about the product manager role? — 01:41:14Pros and cons of building in public — 01:44:37Managing time as a product builder — 01:48:49Brought to you by:June.so: Customer analytics for product focused teamsDovetail: The Fastest Way to Understand Your CustomerSectaLabs: Professional headshots from regular selfiesWhere to find Tibo:TwitterNewsletterFeatherRevidTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming with Melissa Perri, Colin Lernell, and Andrew Capland. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe
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1:51:39
What it means to be Design-Led, with Benjamin Humphrey (Former Growth Designer at Atlassian, CEO at Dovetail)
In this episode, Benjamin Humphrey, CEO and founder of Dovetail, takes us inside the methods that have propelled his company to become a $970M platform, trusted by industry giants like Google, Shopify, and Notion.Benjamin unpacks the philosophy behind design-led growth, emphasizing the power of intuitive, user-centric products and how his team prioritizes pushing features to 100% completion.In today's episode, we cover:Why Dovetail Was Built – 00:00:10The Consumerization of Enterprise Software – 00:02:45Dovetail’s PLG Philosophy: Building for End Users – 00:05:01Building Teams That Own Problems – 00:14:30When Founders Should Hire PMs – 00:18:05What It Means to Be Design-Led and Product-Led – 00:21:10Balancing Speed and Quality in Product Development – 00:24:20Planning with Design Vision Workshops – 00:27:00Scaling Without Outbound Sales – 00:30:40The PLG Iceberg Explained – 00:34:05Driving User Activation – 00:37:50Turning Users Into Advocates – 00:42:15Pricing and Packaging as a Growth Lever – 00:46:05Integrating AI Thoughtfully – 00:50:30Common AI Feature Design Mistakes – 00:55:10Refining Features for Impact – 00:59:25Staying Ahead in the AI Space – 01:03:15Lessons from Features That Didn’t Work – 01:07:10Collaborating Between PMs and Designers – 01:12:45Replacing PRDs with Storytelling – 01:17:30Figma’s Role in Collaboration – 01:21:20Productivity Systems of a CEO – 01:25:15Using AI Tools Like ChatGPT – 01:28:40Lessons from the Jira Growth Team – 01:34:25The Future of Product Management – 01:40:10Advice for Aspiring Founders – 01:43:00Lightning Round: Favorite Tools and Lessons – 01:45:20Why Product Quality Always Wins – 01:47:15Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsDovetail: The Fastest Way to Understand Your CustomerSectaLabs: Where to find BenjaminLinkedInWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming Thibault Louis-Lucas, aMelissa Perri, and Colin Lernell. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe
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1:48:50
How to Do Product Discovery Right with Pawel Huryn, 175K+ on LinkedIn, Senior PM and Author
This episode is a masterclass in modern product management—featuring cutting-edge frameworks, actionable strategies, AI integration, competitive edge tactics, and aligning product goals with overarching business objectives.In today's episode, we cover:Junior PM Roles Are Done – 00:02:17Why Talking to Customers Alone Isn’t Enough – 00:07:44Balancing Team Empowerment with Team Maturity – 00:10:26Do We Need a Clear Definition of the Product Trio? – 00:17:49What’s Wrong with the Famous Double Diamond Framework? – 00:22:18Fixing the Double Diamond Framework – 00:24:04The Triple Diamond Framework Explained – 00:27:20The Three Types of Product Metrics – 00:37:44How Do Metrics Differ From Teresa Torres’ Product Outcomes? – 00:38:13How Strategy Differs From a Business Model – 00:44:43What’s Wrong with Popular Strategy Canvases? – 00:46:57Why Managing Risks Is the Heart of PM – 00:53:06The Main Types of Risks in Product Management – 00:54:11Extending the Opportunity Solution Tree (OST) – 01:00:32How to Prioritize Ideas Effectively – 01:07:16Why the ICE Framework Is Practical for Prioritization – 01:10:25Growing 100K+ Followers on LinkedIn in 12 Months – 01:12:38How to Start a Post With a Great Hook – 01:14:10Examples of Bad Hooks and How to Upgrade Them – 01:16:45The Rules for Crafting a Message That Resonates – 01:19:12Driving Action With an Effective CTA – 01:21:38Checklist for Creating a Stellar LinkedIn Post – 01:23:42Best Systems for Growing a Newsletter – 01:27:08Managing Content Creation Alongside a Full-Time Job – 01:30:46Tips for Writing Substack Notes That Perform Well – 01:33:22Adjusting Copywriting for SEO Success – 01:35:18Top Use Cases for AI in Product Management – 01:38:07Should PMs Create Content? – 01:40:32How to Avoid Burnout as a PM – 01:42:44Modern PM Practices – 01:45:12Brought to you by:June.so: Customer analytics for product focused teamsSprig: Build products for people not data pointsDovetail: The Fastest Way to Understand Your CustomerWhere to find Pawel:LinkedInNewsletterTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming Benjamin Humphrey, Thibault Louis-Lucas, and Melissa Perri. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe
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1:32:12
How to Win on TikTok and Medium with Professor Aaron Dinin, 100K+ on each
In this episode, we dive into the foundations of social media success with Aaron Dinin, Duke University Faculty in Innovation and Entrepreneurship.With a PhD in English literature and a background as a tech entrepreneur, Aaron brings a unique lens to the world of social media, challenging the idea that modern content creation is a fleeting trend.In today's episode, we cover:Core Technology is Storytelling - 0:00Getting a Social Media Teaching Position - 1:03Storytelling as Kingmaker - 4:17Ad Break: Enterpret - 4:28Short Form Video Fundamentals - 11:52Hook, Tension & Conclusion - 13:10Creating Content with Tension - 14:42Content Templates & Structures - 16:58What Makes Videos Go Viral - 18:58The Power of Multiple Hooks - 21:05Traffic Leaking Strategy - 23:41Trend Jumping Explained - 25:16Why Negative News Works - 29:55Video Production Workflow - 41:35Filming in Real Time - 45:20Editing Process Revealed - 48:30Ad Break: Work OS - 53:01Daily Content Creation Tips - 1:12:15LinkedIn Video Strategy - 1:20:16Cracking Instagram Growth - 1:24:28TikTok vs Instagram Algorithm - 1:29:45Building Medium Following - 1:31:36Writing Process for Articles - 1:36:40Using AI for Content - 1:42:15Ad Break: Anvil - 1:53:25Being a Character Online - 1:54:32Character Creation Benefits - 1:59:45Scaling Beyond Yourself - 2:03:45Where to Find Aaron - 2:05:07Brought to you by:Enterpret: Transform customer feedback into product growth with custom AIWorkOS: Your App, Enterprise ReadyAnvil - The fastest way to build software for automating documentsWhere to find Aaron DininLinkedInTwitterWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Pawel Huryn, Benjamin Humphrey, and Thibault Louis-Lucas. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe
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2:06:22
Stop Using Frameworks: Lessons from Super-Senior IC PM Vineeth Madhusudanan (Microsoft, Meta, Statsig)
In this episode, Vineeth dives deep into product management principles that defy frameworks. With a big tech background leading product teams at Microsoft, Facebook—and now Statsig—he brings some hot takes on how to PM.In today's episode, we cover:Vineeth’s Early Days and Career Path – 00:03:20 Navigating Product Management at Microsoft – 00:12:05 Shifting from IC to Manager Roles – 00:18:45 Joining Facebook and Learning Scale – 00:23:10 Early Lessons in Product Thinking – 00:29:40 Product Features vs. Customer Pain Points – 00:36:00 Experimentation: Core to Product Development – 00:42:30 Balancing User Feedback with Innovation – 00:47:55 Frameworks: Helping or Hindering High Performers? – 00:58:10 The Art of Experiment Reviews at StatSig – 01:03:45 Customer-Centric Development: Going Beyond Data – 01:12:20 From Big Tech to Startup Culture – 01:19:55 Adapting Product Strategies to Fit Company Stages – 01:24:30 Hiring and Mentoring Product Managers – 01:29:50 Frameworks Are for Average Performers – 01:37:15 Building Cross-Functional Collaboration – 01:44:00 How AI is Transforming Product Management – 01:50:30 Leadership Insights: Empowering High Performers – 01:55:20 Vineeth’s Advice on Navigating PM Careers – 01:59:00 Final Reflections on Product Innovation – 02:04:10Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsSprig: Build products for people not data pointsAnvil - The fastest way to build software for automating documentsWhere to find Vineeth MadhusudananLinkedInStatsigTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Aaron Dinin, Pawel Huryn, and Benjamin Humphrey. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe