Product Powwow

• 08 Andrew Barraclough: Maximising design’s business impact

  In this episode, I talk to Andrew Barraclough, who has held a number of corporate design leadership roles, as well as doing tours of duty in marketing and R&D and ran his own design agency. His design experience also spans industrial, packaging and digital. Partly as a result of his broad experience, he’s one of the most commercially and organizationally savvy design leaders I know.In this conversation, we talk about how to raise design’s impact on organisations, by developing a portfolio of stories, backed by appropriate metrics, to engage with stakeholders on a regular basis –  rather than chasing after the red herring of a single killer ROI number. Later on, he has sage advice on how to collect and contextualise measures from different parts of the business.We also cover his concept of ‘Design Linking’, the important internal plumbing work of connecting different design teams, initiatives, partners and stakeholders together to maximise design’s impact.06:48 Design ROI - a red herring12:55 Plotting a holistic design strategy 14:50 Wide and frequent stakeholder engagement 24:00 Aligning projects with stakeholders28:57 Design Linking37:39 Marshalling metric43:20 Getting out of the doldrumsANDREW BARRACLOUGHLinkedIn KEVIN & PLANKevin McCullagh is the founder of Plan, a product strategy consultancy based in London, which helps design and innovation leaders with strategic clarity. He writes and speaks on Foresight, Innovation and Leadership.LinkedIn NewslettersWebsite: www.plan.londonEmail: [email protected] Nico Delaneyhttps://www.instagram.com/marksson.music

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• 07 Nick Hunn: The future of ‘Hearables’

  Welcome to season two of Product Powwow.In this episode, I talk to Nick Hunn, a global expert in wireless technologies and more specifically in what he calls ‘hearables’ – which are ear-based wearables. We cover a lot of ground, including audio, hearing loss, health-sensing and voice control use cases for hearables. Themes include the nuances of human perception and behaviour around this highly intimate technology, and the search for sustainable business models based on all the data wearable devices collect.This episode is on the longer side, but it was tough to edit down as Nick delivers ‘all killer, no filler’. I hope you enjoy it half as much as I did.02:05 A brief history of wearables03:30 In praise of ears and hearing aids07:15 Wearables still in the 'hope bubble'  17:10 The hidden genius of hearing aid26:30 Overcoming the stigma of hearing aids36:15 Is Apple going to change the game42:10 What the new Bluetooth LE standard unlock51:10 The return of voice57:05 Health monitoring 1:00:30 What is Apple doing with that health data?1:04:45 The wider role of hearables in our tech ecosystemNICK HUNNNick is technology strategist, serial entrepreneur, expert witness, keynote speaker and author with a broad view of the details of technologies, user experience and wider interplay of different market solutions.LinkedIn Website: www.nickhunn.comKEVIN & PLANKevin McCullagh is the founder of Plan, a product strategy consultancy based in London, which helps design and innovation leaders with strategic clarity. He writes and speaks on Foresight, Innovation and Leadership.LinkedIn NewslettersWebsite: www.plan.londonEmail: [email protected] Nico Delaneyhttps://www.instagram.com/marksson.music

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• 06 Making change happen

  Today, I talk to Katherine Farnon about her pivot from Global Head of Digital Experience Strategy & Operations at Vodafone to becoming a change management consultant. As anyone with leadership experience knows, simply asking or telling people to adopt a new system, structure, process, or way of working is unlikely to have much success. Change is harder than that. As you will hear, it’s a deeply human endeavour, and systematic change management has lots of parallels with the way we design and innovate.This conversation follows nicely from the previous two episodes in that it explores a potential career track for some Design and Innovation leaders and, more importantly, a skill set that could integrate into their initiatives.01:32 Career background 05:30 Change management 10:35 Why is change so hard 15:23 Identifying a change project 22:05 Types of change 30:25 Change leaders 35:39 Juggling change with day-to-day operations38:39 New skills42:06 Knowing what you know now… KATHERINE FARNONLinkedInKEVIN & PLANKevin McCullagh is the founder of Plan, a product strategy consultancy based in London, which helps design and innovation leaders with strategic clarity. He writes and speaks on Foresight, Innovation and Leadership.LinkedInNewslettersWebsite: www.plan.londonEmail: [email protected] Nico Delaneyhttps://www.instagram.com/marksson.music

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• 05 Routes out of Design's Doldrums

  Today I talk to three design industry luminaries about the current state of design and potential paths forward. They’re all seasoned hands who have ridden out a few downturns in their time and can take a long view on design from their different vantage points. Robert Fabricant is a Social impact designer based in NYC who specialises in Healthcare and previously worked at Frog. He wrote two much-discussed articles on FastCo earlier this year, which provocatively asked if Business was breaking up with design, which partly prompted my article on Design in the Doldrums. Sean Carney has a background in ID, and has held various design leadership roles, including being the Chief Design Officer of Philips for 15 years, so gives a highly authoritative corporate design view on the situation.Warren Hutchinson has moved from ID to UX to digital transformation design, both in-house and as a consultant, including his current consultancy, which he co-founded.15:00 Symptoms of the Doldrums 25:15 From product to system design?  35:32 Over specialisation? 39:10 Routes out of the Doldrums ARTICLES MENTIONEDRobert Fabricant, ‘The big design freak-out: A generation of design leaders grapple with their future’, 15 February 2024, FastCompanyRobert Fabricant, ‘Design leaders are in their reinvention era’, 10 April 2024, FastCompanyKevin McCullagh, ‘Why design is in the doldrums’, 18 September 2024Kevin McCullagh, DMI keynote deck, 24 September 2024 KEVIN & PLANKevin McCullagh is the founder of Plan, a product strategy consultancy based in London, which helps design and innovation leaders with strategic clarity. He writes and speaks on Foresight, Innovation and Leadership.LinkedInNewslettersWebsite: www.plan.londonEmail: [email protected] Nico Delaneyhttps://www.instagram.com/marksson.music

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• 04 Design leadership to Innovation consulting

  Today, I talk to Christine Ruf and Sebastian Stoddart about their move from design leadership to innovation consulting.I made contact with them both while writing my article on the same topic, which in turn was prompted by a training programme I developed on what it takes for senior designers or design leaders to make the leap into innovation consulting.03:37 Christine’s career path 07:03 Sebastian's career path 09:20 Motivations behind the shift to innovation consulting16:43 Example consulting projects 27:38 Old and new skills 43:31 On the creativity of non-designers  ARTICLEDesigners as in-house innovation consultants (the comments are well worth a read too)CHRISTINE & SEBASTIANChristine RufSebastian Stoddart KEVIN & PLANKevin McCullagh is the founder of Plan, a product strategy consultancy based in London, which helps design and innovation leaders with strategic clarity. He writes and speaks on Foresight, Innovation and Leadership.LinkedInNewsletterWebsite: www.plan.londonEmail: [email protected] Nico Delaneyhttps://www.instagram.com/marksson.music

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