R2Kast - People in Food and Farming/All In

Today we welcome Sandy to the R2Kast 🎙️ A marketer who grew up on a farm in south west Scotland, trained as an engineer, and then took a very different route through the drinks industry before landing in agricultural marketing. 🌾

We spoke about his move away from engineering, working in brand development, launching products, and realising that how you sell something often matters more than the product itself. Sandy explained how those lessons translate into agriculture, why risk matters in marketing, and why playing it safe often means being invisible. 🍎

The conversation covered storytelling, positioning, standing out in a crowded sector, and why agriculture sometimes struggles to back itself when communicating with the outside world.

Enjoy! 🙂

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Today on the Tales of a Nuffield Scholar series I had the pleasure of chatting with Jim Chapman 🎙️ Jim is an arable farmer from Warwickshire, a Nuffield Scholar, and someone many will recognise for his work around farm safety and lived experience within agriculture 🌾

We spoke about Jim’s early life in farming, his love of machinery, and the accident that changed everything when he lost his arm in a PTO incident in his early twenties. Jim spoke openly and honestly about the physical and mental impact that followed, the long road back into farming, and how humour, young farmers, and community helped him find his feet again 🚜

Jim’s Nuffield Scholarship focused on farm safety and asked a simple but difficult question, how do we stop killing people on farms. His travels took him through North America, Australia and New Zealand, meeting policymakers, educators and farmers, and ultimately realising there is no single silver bullet. Instead, progress comes from culture change, everyday decisions, and normalising conversations around risk 🌍

We also talked about fatherhood, perspective, and how priorities shift over time. Jim shared how Nuffield quietly opened doors, built confidence, and connected him with people and opportunities he never expected, while also helping shape changes on his own farm around soil health, cost control and systems thinking 🌱

Thank you to NFU Mutual for their support of this project.

Enjoy! 🙂
Hosted on Acast. See acast.com/privacy for more information.

Today we welcome Aimee to the R2Kast 🎙️ A conversation built around a simple but powerful idea. What happens if you stop shopping in supermarkets and start sourcing food and everyday items elsewhere. 🌾

We talked about the 90 day challenge Aimee is in the middle of, cutting out supermarkets completely and relying instead on local shops, producers, farm gate sales, butchers, bakers, farm shops and independent businesses. She explained what’s been harder than expected, what’s been surprisingly easy, and how much of supermarket shopping is habit rather than necessity. 🍎

A big part of the discussion focused on how supermarkets have shaped how we buy food, the hidden costs of convenience, and the way local supply chains have been hollowed out over time. We spoke about budgeting, planning, bulk cooking, food waste, and why shopping outside supermarkets can actually cost less when you’re more intentional about what you buy. 🌍

We also explored the wider impact on producers, rural economies and high streets, why supporting independent food businesses matters, and how even small shifts away from supermarkets can make a real difference without needing to be all or nothing.

Enjoy! 🙂

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Today we welcome Lauren and Andrew to the R2Kast 🎙️ A farming couple based in Highland Perthshire running a hill farm alongside their direct to consumer business, Glenkilrie Larder, and a cook school built around food, farming and education. 🌾

We spoke about the farm system, sheep, cattle and deer, breed choices, labour, succession and why they’ve focused on animals that suit the landscape rather than forcing the land to change. Lauren shared how her background in nursing led into building Glenkilrie Larder, developing direct sales, and creating a cook school that connects visitors directly with farming, food and where it all comes from. 🍎

A big part of the conversation focused on school food. Lauren explained her campaign around ultra processed food in school meals, the lack of real choice for children, and why access to nutritious, locally produced food matters. We also discussed their venison project supplying schools, food education, and the wider responsibility around feeding children well. 🌍

Enjoy! 🙂

Hosted on Acast. See acast.com/privacy for more information.

Today we welcome Thomas to the R2Kast 🎙️ A regenerative farmer exploring how agroforestry fits into a practical farming system and what that means for productivity, resilience and long term decision making. 🌾

We spoke about his farm, why he’s integrating trees into grazing and arable land, and how agroforestry can work when it’s designed properly rather than bolted on. A big part of the conversation focused on carbon credits. What they are, how they work, where the opportunities might be for farmers, and where the risks and uncertainties still sit. 🍎

It was a detailed and honest discussion about whether carbon markets are genuinely helpful for farming, how careful farmers need to be when signing up, and why understanding the long term implications matters just as much as the short term income. 🌍

Hosted on Acast. See acast.com/privacy for more information.