Inside Ibiza: Danny Whittle on Pacha, Ibiza’s Club Culture and the Rise of Global Dance Music
Step inside the history of Ibiza’s electronic music scene with Danny Whittle - the legendary promoter behind some of the island’s most iconic nights. From his early days at Renaissance and Ministry of Sound, to creating We Love… Sundays at Space, shaping Pacha into a global lifestyle brand, and co-founding the International Music Summit (IMS), Danny has been at the centre of dance music’s evolution for three decades.
In this episode, Danny opens up about:
The story behind We Love… and 22-hour parties at Space Ibiza
How he transformed Pacha into a global brand with franchises worldwide
Working with Swedish House Mafia, David Guetta, Luciano and other superstar DJs
The art of promotion, marketing stunts and building residencies
The birth and growth of IMS, and why Ibiza remains the heartbeat of the global scene
The rise of new venues like Hï Ibiza and Ushuaïa, and their impact on the island
Predictions for Ibiza’s future clubbing landscape and the next generation of artists
Key Topics Covered:
Ibiza nightlife evolution from the 90s to today
The making of Pacha’s global identity
DJ-led residencies vs. brand-led nights
Marketing creativity in club culture
International Music Summit origins
The influence of Ibiza on global clubbing
New challenges and opportunities for promoters
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Key Moments:Â
0:00 Welcome back to Ibiza and new season plans
03:00 Introducing Danny Whittle - Pacha, Space & IMS
05:30 The creation of We Love… Sundays at Space
09:30 Iconic residencies and marketing innovation
15:00 Pacha as a lifestyle brand and global expansion
20:00 Working with DJs from David Guetta to Luciano
27:00 Inside the Swedish House Mafia residency
32:00 Founding the International Music Summit (IMS)
38:00 The rise of Hï Ibiza and Ushuaïa
47:00 Hidden gems and the real Ibiza beyond VIP culture
52:00 Why Ibiza remains the launchpad for global dance music
57:00 Predictions for next season and the island’s future
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Inside Ibiza: Who Is Dwayne Muffin? The Internet’s Guide to Ibiza
Ep 9: Dwayne Muffin - One of Ibiza’s most recognisable content creators!
In this episode, Dwayne Muffin shares how a last-minute opportunity to visit Ibiza in 2008 turned into a life built on the island. He reflects on how the culture has shifted over the years - from the tight-knit worker’s scene to today’s social media-fuelled seasons.
He also opens up about launching his YouTube channel during lockdown, and how it gave him the chance to show a raw, natural side of Ibiza that rarely gets seen.
This is a story about adaptation, longevity, and seeing the island through a new lens.
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Inside Ibiza: Founding IBZ Entertainment and Shaping the Future with IMS | Mark Netto
Ep 8: Mark Netto - From Space Closing to Founding IBZ Entertainment
What starts as a party… can change your entire life.
In this episode, Mark Netto shares how a spontaneous trip to Ibiza led to him quitting university, walking away from his job in South Africa, and chasing a new path on the island.
He talks about how Space Closing - attended sober and by fluke - shifted his entire perspective, and how it later inspired the infamous Space day parties he would go on to run.
From clubbing obsession to co-founding IBZ Entertainment and shaping some of the island’s biggest music moments - this is a story about trusting your gut and going all in.
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Inside Ibiza: Forward Thinking Parties and the Legacy of Carl Cox at Space | Eóin Smyth
Ep 7: Eóin Smyth – Forward Thinking Parties and the Legacy of Carl Cox at Space
Co-founder of Game Over and longtime collaborator with Carl Cox, Eóin Smyth turned a childhood dream into an Ibiza legacy.
In this episode, he reflects on his early obsession with dance music, witnessing Carl Cox at Space, and launching One Night Stand across Pacha, Amnesia, and DC10. From mentorship under Dave Browning to building one of the island’s most respected underground brands — this is a story of passion, timing, and persistence.
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Inside Ibiza: Managing Momentum - The man behind ARTBAT & Argy | Chris Braun
Bringing you behind the scenes of the music industry and beyond. Each episode features Loud&Unfiltered conversations with music industry professionals and entrepreneurs, diving into topics like personal branding, innovation, and the intersection of music and tech. Tune in for insightful stories, actionable advice, and unfiltered discussions on how to thrive in the fast-paced world of business and creativity.
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