What does it really take to show up and be heard when you spent most of your life keeping quiet?
In this episode I'm joined by Sarah Collins, media trainer, communication coach and former senior producer at ITV and ITN, where she spent over 20 years working on some of the UK's biggest daytime television shows including Good Morning Britain, Lorraine, This Morning and Loose Women.
Sarah's story is one that will resonate deeply. She grew up shy, kept her head down at school, and walked into one of the loudest industries in the country with no real toolkit for using her voice. It wasn't until a small but significant moment in a busy newsroom, when an editor told her he already knew who she was, that something shifted.
Now she helps female founders and organisations get media ready, blending her insider television expertise with ICF accredited coaching to help people show up in podcast interviews, TV appearances and beyond with clarity, confidence and conviction.
We talk about:
Why not knowing what to say is the real confidence blocker, not nerves
The three foundations Sarah uses with every client: mission, key messages and story
How she watched expert after expert crumble under studio pressure and what she learned from it
Why she avoided the camera herself for nearly 20 years and how that changed
The client who went from not knowing what to say at networking events to speaking in parliament
What reclaiming your voice looks like when you have spent years hiding in plain sight
This one is a brilliant listen whether you have a podcast interview coming up, a stage opportunity on the horizon, or you simply want to start showing up with more presence and purpose.
Connect with Sarah:
Instagram: Sarah Collins
LinkedIn: Sarah Collins
Website: sarahcollinscoaching.com
Podcast: She Speaks to Scale
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