The Interior Design Business

Entering an interior design award can boost visibility, credibility, and client trust - but not all awards are created equal. In this episode, Jeff and Susie are joined by two BIID award-winning designers, Jennifer Hamilton from The Vawdrey House and Melinda Kiss from Keyhole Interiors for a deeper dive into the awards process. We'll explore how designers can identify award schemes with genuine merit and industry recognition, how to present a standout project and the storytelling techniques that capture attention and bring design concepts to life. Thanks to our episode partner, the British Institute of Interior Design, for their support. We are a Wildwood Plus production. 

Chapters

(00:00:00) - The Interior Design Business
(00:01:25) - Jennifer Vaudrey House
(00:02:06) - The BIID Interior Design Awards
(00:04:00) - The British Institute of Design Awards
(00:05:56) - The Making of an Award Entry
(00:09:17) - The Marketing and Awards
(00:11:15) - The Impact of Client Wins and Awards
(00:13:52) - The BIID Awards
(00:16:37) - British Institute of Interior Design Awards
(00:17:59) - The BIID Awards 2017
(00:18:50) - What truly defines an award winning interior design project?
(00:20:54) - BIID Awards 2017
(00:22:29) - Projects for the Future: Eskdale vicarage
(00:23:48) - What Is The Secret to Timeless Spaces?
(00:25:17) - The Narrative of the
(00:26:42) - The Clients' Project
(00:28:58) - Outstanding Project
(00:30:09) - The BIID Awards 2018

Interior designers have a bad rep on building sites for being demanding, difficult and dis-organised, but is this fair? In their drive for perfection, are interior designers their own worst enemy? Do designers efficiently provide the information needed by builders, or do contractors sometimes wilfully misunderstand their design intentions? What can designers and contractors do to make each other’s lives easier? In this episode, Jeff and Susie are joined by renowned interior designer Joanna Wood, Founder of Joanna Wood Interiors and Paul Fitzgerald, Founder and Managing Director of Hawksmoor Construction to answer these questions and more.

 

This episode was recorded as part of the Design Talks programme at Decorex 2025. Thanks to Decorex and to our episode partners, Sofas & Stuff for their support. 

Chapters

(00:00:00) - Interior Designers: Difficult, Diva and Irrit
(00:01:01) - Interior Design and Construction
(00:01:48) - Both of the presenters start off with a brief introduction
(00:03:22) - Do Interior Designers Have a Bad Reputation Among Contractors?
(00:05:06) - Are Interior Designers Accused of Neglect?
(00:05:54) - Do Interior Designers Have Prejudices About Their Jobs?
(00:06:40) - Are Interior Designers Bad For Contractors?
(00:11:02) - Projects and Construction Contractors
(00:13:09) - Tender Process
(00:16:41) - The quality of the Tender Pack
(00:19:05) - Choosing a contractor
(00:23:57) - Interior Designers: Do You Need a Contractor?
(00:26:18) - Paul, have you ever refused to work with an interior designer on
(00:28:26) - Paul and Joe: The Contractor Relationship
(00:31:24) - How often do you need to go to site on a project?
(00:32:59) - What's your biggest bugbear?
(00:37:12) - Interiors Design: When Problems Occur, Do Designers Let
(00:38:26) - What's the funniest, maddest thing a designer's
(00:40:14) - The Worst Contractor Ever Do
(00:42:26) - Inside The Interior Design Business Podcast

Taking The Strain - How To Be a Safe Pair of Hands. The only things in life more stressful than building or renovating a home are bereavement, divorce, and redundancy. And yet the finished result should be life-changing for the client and worth all the pain of the experience. To assist their clients, interiors designers must act as a safe pair of hands, ready to support and guide through the ups and downs of the design and project process, skilfully managing any unforeseen dramas, problems, or delays enroute. So, how can we best prepare and manage our clients to minimise the stress for them – and for ourselves, and emerge successful and feted at the finish line? Jeff and Susie are joined by two acclaimed interior designers Helen Bygraves, Co-Founder of Hill House Interiors and Christian Bense, Founder of Christian Bense to find out the best strategies behind achieving a stress-free project.  This episode was a recorded in front of a live audience of designers at Decorex 2025. Thanks to Decorex and to our episode partners, Sofas & Stuff for their support. 

Chapters

(00:00:00) - Welcome to the Interior Design Business
(00:01:40) - Interior Designers
(00:02:54) - Interior Designers on Vandalising a Home
(00:04:51) - Having a career change in interior design
(00:06:50) - Interior Design: The Client's Issues
(00:09:24) - Does a stressy client affect your fee proposal?
(00:11:43) - Project budgets and timescales
(00:18:23) - Clients' emails and WhatsApp
(00:22:41) - What do you do about clients' fear of making decisions?
(00:24:51) - How should designers go about managing their clients expectations?
(00:27:31) - Setting guidelines for the build phase
(00:29:42) - Projects and the stresses of designing
(00:32:42) - Interior Design Report
(00:34:43) - How to Win the Client's Trust
(00:36:41) - The Interior Design Business

It has often been said that interior design would be a great job if it wasn’t for the clients.

They can be unappreciative, indecisive, and unreasonable even when their project is on track and bellicose, belligerent, and litigious when things go wrong. In fact, the designer-client relationship which often begins as a love affair can sometimes end tragically in the bitterest of divorces.

But is there really such a thing an awkward client, or are any problems just down to poor communications? What can make a good client turn bad? And how can designers effectively manage this most important and sensitive of relationships? Jeff and Susie are joined by  Simon Mayhew from Txtured and James Roberts from James Roberts Interiors to answer these and other questions in front of a live audience of designers at the Design Central North West event at Capesthorne Hall in Cheshire.

 

Thanks to our series partners Naturalmat for their support.  

 

Chapters

(00:00:00) - Intro to the Interior Design Business
(00:00:39) - An awkward Client
(00:01:41) - Three of the Designers
(00:03:06) - Getting Off On The Right Foot With Your Clients
(00:04:53) - How To Lead a Design Team With Age
(00:08:40) - How To Win A Friend's Over
(00:09:18) - Are there any client categories that you avoid?
(00:12:38) - On Working With An Angry Partner
(00:13:26) - How to manage a big project's budget
(00:14:12) - The importance of access to the client
(00:16:37) - How to Talk Budget With the Client
(00:17:53) - Budgeting in the UK
(00:20:15) - Projects' length and timings
(00:23:37) - The Challenges of Leading a Project
(00:27:29) - The Importance of a Fee Proposal
(00:31:17) - Interior Design: Natural Mat
(00:35:43) - A Good Team For Tougher Clients
(00:38:03) - The Big Picture
(00:41:34) - Structural engineers: Quality of design and cost
(00:46:37) - "It's like a funeral..."
(00:46:53) - How To Read 2-D Plans
(00:51:49) - How to Deal with Difficult Contractors
(00:53:19) - The On-Site Blame Game
(00:58:21) - "When to say enough is enough?"
(00:59:00) - What Do You Do When a Client Threatens to Sue You?

Interior designers know that lighting is crucial to the success of every project. Bad lighting can be simultaneously gloomy and glary – deadening colours and flattening textures, while good lighting can make even basic decorative schemes sing. But lighting is also a highly complex and technical minefield that designers must somehow learn to navigate.   

Susie and Jeff are joined by Lee Lovett, founder and managing director of Soho Lighting and award-winning interior designer, Henriette von Stockhausen, founder and Creative Director of VSP Interiors to explore how interior designers should go about managing this critical design element. They also discuss how early in the project cycle lighting should be considered and the lighting knowledge and tools that designers need to succeed at every project stage.

This episode was recorded in that front of a live audience of designers at the Simpsons showroom in the Design Centre Chelsea Harbour.Thanks to our series partners Naturalmat for their support. We are a Wildwood Plus production. 

 

Chapters

(00:00:00) - The Importance of Lighting in the Interior Design
(00:01:27) - Both of the Electricians have now reached 25 years of practice
(00:02:56) - Lighting
(00:04:38) - Should Lighting be Included in Project Space Planning?
(00:05:52) - The Lighting of a Home
(00:07:04) - How to Describe Good Lighting
(00:09:11) - How Lighting Affects the Client's Mood
(00:09:43) - How to light a house room
(00:12:06) - The Art of Architectural Lighting
(00:13:34) - How to light architectural features indirectly
(00:15:25) - How to Lighting a Low Ceiling with High Ceilings
(00:20:07) - How to light a period house?
(00:22:03) - Natural Mat
(00:23:13) - Lighting layering
(00:25:48) - Interior Lighting
(00:28:36) - Lighting and shadows
(00:32:08) - In the Elevator: Architectural Lighting
(00:34:54) - The Perfect Spotlight
(00:37:47) - Dimming Systems
(00:40:30) - Setting the lights on and off
(00:42:11) - The Secret to Lighting Design
(00:42:58) - Inside The Interior Design Business