In this episode, Jeff and Susie dive into the dynamic world of pop-up installations while exploring the enduring appeal of Decorex.
Recorded at the Sofas & Stuff showroom on the Kings Road, they’re joined by designers Tolù Adẹ̀kọ́(Adẹ̀kọ́ & Co) and Lucy Mayers (Sibyl Colefax & John Fowler), both creators of standout temporary spaces for Decorex 2025. Together, they explore what makes a pop-up truly successful, the creative and logistical challenges behind these here-today-gone-tomorrow marvels, and how temporary design can deliver lasting value.
The conversation continues with insights from Decorex’s Sam Fisher, QEST’s Deborah Pocock, and Ricky Partner from Sofas & Stuff. They look at the secrets behind Decorex’s ongoing relevance, the importance of curation, and the role of live craftsmanship in engaging audiences.
Whether you’re a designer, exhibitor, or simply passionate about interiors, this episode offers inspiration and practical advice on making the most of pop-ups and trade shows. Tune in for expert perspectives, behind-the-scenes stories, and a celebration of creativity at the heart of the design industry.
Thanks to Sofas & Stuff and to our series partner, Naturalmat, for their support.
We are a Wildwood Plus production.
Chapters
(00:00:00) - Welcome to the Interior Design Business(00:01:24) - Introducing the Design Teams(00:02:18) - What makes a good pop-up?(00:03:56) - What Makes a Signature Space?(00:05:23) - How a bar can feel like a garden?(00:08:01) - The Circus Lounge at Decorex(00:12:54) - The Luminous Tented Bar at Decorex(00:20:04) - The DPA Pop Up(00:23:57) - What motivates you to create pop up design?(00:26:46) - Decor X: What Lessons Have You Learned?(00:30:32) - Natural Mat(00:31:48) - Decorex(00:32:25) - The Queen Elizabeth Scholarship Trust(00:33:17) - Decor X: What sets Decor X apart?(00:37:07) - Decor X: A Curation Experience(00:38:38) - What Makes the Decorex Show So Successful?(00:39:53) - What exactly are the goals of an exhibitor at Decorx(00:43:58) - Decorx: Making Spaces(00:47:42) - How do exhibitors measure the success of their participation in Deco(00:53:19) - Wonders of the World 2017 talk(00:54:35) - Decorex Pop-ups
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55:36
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55:36
Finding The Ultimate Hook With Venetia Rudebeck and Romanos Brihi
It is often said that Interior Design is 5% creativity and 95% uphill slog. Most of what we do involves translating a creative vision into a set of instructions for someone else to build and then battling through to make sure the vision is realised.
So, while the process is important, without that precious initial spark there is no interior to build.
All designers suffer at times from designer’s block – there are times when the ideas simply will not flow, and times when the designer can find themselves drowning in the 95% of project admin.
So how can designers keep their heads above water and keep the creative spark alive? Where should they look for the design hooks that will make their projects sing? And how can they hold onto their vision while weathering the din of project noise that can sometimes threaten to overwhelm them?
To find out the answers to these and other burning questions, we’re joined in this show by two very special guests – Venetia Rudebeck and Romanos Brihi – the creative drivers behind London based practice ‘Studio Vero’ – recently named one of House and Gardens Top 100 finest interior designers.
Recorded at Studio Vero.
Thanks to our series partners, Naturalmat, for their support.
Chapters
(00:00:00) - How to Keep Your Creativity in the Interior Design Business(00:01:28) - Inside Studio Vero(00:04:13) - What sort of projects do you focus on?(00:05:48) - How do you start a project?(00:08:28) - Working with Romanos and Venetia(00:10:35) - Do you also take inspiration from your clients?(00:11:43) - How does inspiration from the design process influence your work?(00:13:33) - Are Clients' Existing Possessions a BENEFIT or(00:15:36) - The interior of a house(00:18:04) - How important is the design process for the client?(00:19:09) - The Art of Working With a Client(00:20:51) - Interior Design's Creativity(00:23:18) - Visit The National Trust's London Homes(00:24:24) - Meet Natural Match(00:26:56) - How to Develop a Design: Christie's(00:28:44) - The Layering of Color in Interiors(00:30:02) - The Art of Antiques and Furniture(00:32:16) - How often do you need to meet with a client?(00:35:01) - Australian Interior Designers: Inspiring Work(00:37:57) - Getting inspired by places(00:40:01) - Inside The Interior Design Business
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40:32
Designing For Health And Wellness with Mark Tremlett, Fiona Watkins and Melanie Zarins
We are joined by Mark Tremlett, founder and managing director of Naturalmat, Fiona Watkins founder and creative director of Fiona Watkins Studio and Melanie Zarins, Project Director at international design powerhouse, tp bennett to explore the topic of wellness and interior design.
Interior design has evolved way beyond mere aesthetics to embrace wellness as a core principle. Whether designing homes, workplaces, or public spaces, integrating wellness into design decisions is no longer optional - it’s essential.
But whereas in the past wellness referred only to physical comfort and health, today’s definition has expanded to include mental health, the long-term health of our planet and of society as a whole. Never before in the history of the built environment have interior designers had so much to worry about or been under such pressure to do the right thing! But what exactly is the right thing? What and how should we be specifying to ‘Do No Harm’, and how can we fight against the tide of greenwash that threatens to engulf and overwhelm us?
This episode was recorded in the beautiful and very comfortable Naturalmat showroom in Knutsford, Cheshire.
Thanks to our series partner Naturalmat for their support.
Idb is a Wildwood Plus production.
Books mentioned by Fiona Watkins:
BIID Interior Design Project Book by Susie Rumbold
The Little Book Of Colour by Karen Heller
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50:38
Interior Design Roles and Responsibilities With Sammy Bikoulis and Liz Bell
Interior designers undertake complex, highly skilled, technical work, within a framework of building safety regulations and consumer protection legislation yet are still largely credited only for good taste and an ability to shop.
But are designers their our own worst enemies? And if that is the case, how should they sharpen up their act, disabuse the public of this perception, and command the respect they deserve?
In this episode, recorded at the London offices of LXA Projects, Susie and Jeff are joined by Sammy Bikoulis, Associate Director at LXA and Liz Bell, Director at Absolute Project Management and President Elect of the British Institute of Interior Design to answer these questions and explore the roles and responsibilities of interior designers.
idb is a Wildwood Plus production.
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42:54
Fee Charging And Getting Paid For The Work You Do With Andrea Benedettini and Anna Burles
It’s a problem most interior designers are familiar with. You have been given a brief for a lovely project, and you quote a fee based on that brief. But then the actual job turns out to be much more complex and difficult than you had expected and nothing like what you had quoted for.
What can designers do to protect themselves from goalposts that move and projects that creep? And what steps do they need to take at the start of a project to ensure smooth running further down the track?
We’re joined by two renowned interior designers, Anna Burles founder of Run For The Hills, and Andrea Benedettini, founder and principal designer of Andrea Benedettini Interiors to explore the issues and potential solutions.
This episode was recorded at the London office of Run For The Hills.
idb is a Wildwood Plus production.
"The Interior Design Business" is a monthly podcast for professional interior designers working in the UK.
We hear from practitioners, educators and influencers who appreciate the day-to-day and longer-term challenges that designers face and offer practical, first-hand advice on how to deal with these issues. "The Interior Design Business" enables you to learn from others in the design community so that you can develop the skills you need to succeed as an interior designer.
We're informed, insightful and entertaining, too.
"The Interior Design Business" is a joint production of Tessuto and Wildwood Plus, the people who connect the professional design community.
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