The Next Big Idea

Is freedom overrated? In his new book, Inside the Box, David Epstein argues that constraints, limits and obstacles are what stimulate creativity, innovation, collaboration and personal contentment.

📦 Get David’s new book delivered straight to your door by joining the Next Big Idea Club! Learn more at nextbigideaclub.com (use code PODCAST for 20% off).

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For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They kept asking the same question: "I get how this works in a restaurant, but how do I apply it in my business?" So Will wrote them an answer. It's called Unreasonable Hospitality: The Field Guide.

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Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea

Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi

Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi

Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality.

We're running that episode again today because, well, it's one of our all-time favorites. And because Will is coming back on the show on Monday to discuss his brand-new book, Unreasonable Hospitality: The Field Guide. Consider this the appetizer.

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Every few months, we pick one book with the power to change how you see the world. Then we build an experience around it: author conversations, reading guides, key insights, and a community of people who love talking about ideas. In this episode, we reveal our latest pick. And stick around for a sneak peek of Rufus's conversation with the author.

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Join the Next Big Idea Club at nextbigideaclub.com and use code PODCAST to save 20% on your membership

The entire interview is available now in the Next Big Idea app

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Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠meetfabric.com/nbi⁠

Factor — Head to ⁠⁠factormeals.com/idea50off⁠⁠ and use code idea50off to get 50% off your first box

Granola — Get three months free at ⁠granola.ai/idea⁠

Shopify — Start your $1/month trial at ⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

What's standing between you and your goals? Focus? Discipline? Motivation? Nir Eyal points the finger somewhere else. Your beliefs. In his new book, Beyond Belief, he shows you how to trade them in for better ones — and finally get unstuck.

The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠.

Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠.

Check out Nir’s previous appearance on the show ⁠here⁠.

The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).

Sponsored By:

Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠

Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box

Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠

Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠