The Next Big Idea

Nicholas Epley is a mind reader. But he doesn’t have ESP or practice hypnosis. He's not telepathic or clairvoyant. Sure, you could ask him to read your fortune, but you'd be better off with a Magic 8 Ball.

When we say Nick is a mind reader, what we mean is he studies mind reading at the University of Chicago — studies, as he puts it, "how we make inferences about each other's thoughts and beliefs and attitudes, and mostly how we screw that up."

Today, he makes small talk — and big talk — with Rufus about his new book, A Little More Social, which draws on the dozens of studies he's run with thousands of participants to show that talking to strangers, cringe as it may feel, can enliven your days, lengthen your life, and maybe even heal our politics.

If you enjoyed this episode, check out our conversations with Charles Duhigg, Leslie John, David Brooks, Marc Schulz, Anna Sale, and John Colapinto.

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What do your five senses — sight, sound, smell, taste, and touch — have to do with happiness? According to Gretchen Rubin, a great deal. The world around us, she says, has the potential to dazzle, to entertain, to trigger a state of rapture. If only we pay attention. Today on the show, she shares the tools she's developed to delight in the physical world. She spoke to Rufus in April 2023 about her book Life in Five Senses.

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America's a funny place. It's not a country with a fixed geographic or religious identity. We don't have a common story of divine creation. "What we have," writes Ben Rhodes in his new book, ⁠All We Say⁠, "are words." The words of the founding documents, yes — but also "the words of speeches spoken by Americans who call us to be that better version of ourselves."

Ben has spent more time with great American speeches than just about anyone. For eight years, he was a speechwriter in the Obama White House, crafting some of the defining oratory of the era. His new book is a 250-year tour through 15 speeches that built the country, challenged it, and raised its sights.

He tells us how FDR changed the course of WWII from behind the lectern, how MLK ad-libbed one of the most famous lines in American history, and what Obama's 2008 speech about race can teach today's politicians about storytelling. And he makes the case that America needs great oratory now more than it has in a long time.

💬 LINES WE LOVED:

“Try to imagine American identity without speeches. It's hard to do. It's almost like secular scripture. Think about the Gettysburg Address, Lincoln's second inaugural, the ‘I Have a Dream’ speech or those Kennedy speeches — or, if you're a Republican, the speeches that Reagan gave. I would argue that one of the reasons our politics is so fractured and we can't talk to each other or persuade each other of anything is because we're not doing that anymore.”

“Obama used to say to me, ‘Remember that everything we do is just we're trying to tell the best story we can about America and what it can be.’ Not only is every speech a story, but every speech is a chapter in a larger story we're trying to tell.”

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If you enjoyed this episode, you might also like our conversations with Erik Larson, Walter Isaacson, Eric Weiner, and Jill Lepore.

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In his mega-bestseller Four Thousand Weeks, Oliver Burkeman showed that the finitude of life “isn’t a reason for unremitting despair, or for living in an anxiety-fueled panic about making the most of your limited time. It’s a cause for relief.” In his follow-up book, Meditations for Mortals, he invites us to embrace what he calls “imperfectionism.” Accept your limitations, your finitude, your lack of control — because “the more we try to render the world controllable,” he warns, “the more it eludes us; and the more daily life loses … its resonance, its capacity to touch, move and absorb us.”

This episode first aired on October 31, 2024, but it wasn’t Oliver’s first appearance on the show. Back in 2022, he sat down with our curator Malcolm Gladwell. You can find that conversation here.

💬 LINES WE LOVED:

“Turning towards the limited situation in which we find ourselves is ultimately freeing, energizing, and conducive to meaningful productivity.”

“Getting on top of all your to-dos is impossible because there's always a bigger space of things that we could do than things that we're going to be able to do.”

“Everything is either a good time or a good story.”

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Nicholas Thompson, CEO of The Atlantic and host of "The Most Interesting Thing in AI," joins Rufus and Caleb to explain why the machines may master our minds long before they master our muscles — and what that gap tells us about where AI is headed. Along the way: why human podcasters still beat AI ones, how Nick learned to stop worrying and love open source, and where he'd point an infinite AI budget.

🎧 Check out Nick’s previous appearance on the show here.

📦 Join the Next Big Idea Club and we’ll send you a copy of David Epstein’s new book, Inside the Box, and an invitation to a members-only Q&A with David on May 26. Learn more at nextbigideaclub.com/

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Granola ➡️ If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to ⁠granola.ai/idea⁠

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