The Podcast Top 5

• Podcasts as News, YouTube AI DJs, and Drop A Pin’s Global Adventures

  On this week’s Podcast Top 5, Emily Soule dives into the latest in podcasting: Podcasts are now a major news source, with 54% of U.S. adults tuning in and Republicans reportedly trusting them twice as much as Democrats. YouTube launches YouTube Labs, offering AI music hosts that bring trivia, stories, and commentary to your playlists. Over in the UK, HERA, a female-founded video podcast network, is putting women front and center in media. And Megaphone-hosted publishers on Spotify are getting a major ad tech upgrade, including video ads, clickable ads, and smarter targeting with first-party data. Plus, this week’s podcast pick is Drop A Pin, where The Wonton Don and Uncle Chaps take listeners on hilarious, wild, and sometimes profound adventures around the world. Discovered via mowPod Charts, it’s the perfect mix of travel, comedy, and storytelling.See omnystudio.com/listener for privacy information.

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• Amazon Streams Jason & Travis Kelce, Spotify Tackles AI, and The Last Invention Podcast

  On this episode of The Podcast Top 5, hosted by Emily Soule, we cover Amazon Prime Video streaming New Heights with Jason & Travis Kelce in the U.S. (international fans, you’re on YouTube for now). Steven Goldstein weighs in on how the term “podcast” now means personality-driven, on-demand content, no matter the platform. Spotify is testing AI transparency tools for music, and NPR confirms that podcasts are outpacing radio in revenue, proving your earbuds are officially valuable. Plus, this week’s podcast pick is The Last Invention, a gripping dive into the history, rivalries, and visions behind AI, exploring the people racing to create what may be humanity’s ultimate invention. Discovered via mowPod Charts, it’s suspenseful, dramatic, and perfect for anyone curious about the future of technology.See omnystudio.com/listener for privacy information.

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• MrBeast Drama, PodAnalyst Launch, and Heavyweight’s “What Ifs”

  On this episode of The Podcast Top 5, hosted by Emily Soule, we dive into MrBeast’s recent controversy over alleged misleading YouTube ads aimed at kids and questionable privacy practices. PodAnalyst launches a new analytics tool unifying Apple, Spotify, and YouTube data, free for shows under 1,000 listeners. Big ad spenders like Amazon and GoDaddy are shaking up the podcast marketing world, while research shows listeners remain cautious about AI in podcasting. Plus, this week’s podcast pick is Heavyweight with Jonathan Goldstein, taking you on heartfelt road trips and awkward reunions that explore the “what ifs” of life.See omnystudio.com/listener for privacy information.

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• Podcast Scams, Canada’s Listening Boom, and Adam Carolla’s 4,000th Episode

  On this episode of The Podcast Top 5, hosted by Emily Soule, we cover the latest podcast scams targeting unsuspecting guests, don’t click that “big-name podcaster” email just yet. Canada’s podcast scene is booming, with 46% of listeners tuning in monthly, and Adam Carolla celebrates a milestone 4,000th episode with none other than Jay Leno. Descript is shaking up subscriptions with new pricing based on media minutes and AI credits. Plus, Emily highlights this week’s must-listen: Pardon My Take, your go-to podcast for sports, laughs, and unpredictable moments.See omnystudio.com/listener for privacy information.

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• Brazil’s Podcast Boom, Apple Podcasts 26, and YouTube Shorts for Podcasters

  On this episode of The Podcast Top 5, hosted by Emily Soule, we’re exploring Brazil’s massive rise as a podcast powerhouse and why creators ignoring the country are missing out on a huge audience. Apple Podcasts 26 is here with AI-powered dialogue enhancement, per-show playback speeds, and a refreshed interface. Amazon Ads and SiriusXM team up to bring programmatic audio advertising to the masses, while YouTube rolls out tools to turn your long-form podcasts into Shorts, plus AI editing and dynamic ad slots. And this week’s featured podcast? 10 to Life with Annie Elise, a gripping true crime show uncovering murders, cold cases, and high-profile trials with precision and insight.See omnystudio.com/listener for privacy information.

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