Think Fast Talk Smart: Communication Techniques

• 192. Quick Thinks: How to Supersize Your Stories

  How to craft compelling stories that captivate, inspire, and make an impact.Great storytelling isn't just about telling tales—it’s about crafting experiences that captivate, inspire, and drive change. In this special Quick Thinks bonus episode of Think Fast, Talk Smart, Matt Abrahams welcomes bestselling author Dan Heath for a masterclass on the power of stories.Dan breaks down the elements of an impactful story, sharing a case study from his book Reset, outlining how to find compelling stories that connect with audiences, the structure of engaging narratives that keep people hooked, and the power of analogies and unexpected contrasts in storytelling.Get more done with Grammarly. Download Grammarly for free at grammarly.com/podcast.Episode Reference Links:Dan HeathDan’s Books: Reset: How to Change What's Not Working Ep.190 Motivation Matters: How to Leverage What People Already WantEp.170 Advice from Nontraditional Storytellers Part 1Ep.171 Advice from Nontraditional Storytellers Part 2 Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> [email protected] Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:50) - A Story About Change: The Hospital Case Study (03:58) - Breaking Down the Elements of a Great Story (06:30) - Finding the Right Stories (08:16) - Crafting Stories with Purpose (09:49) - Conclusion   ********Find my audio book hereBecome a Faster Smarter Supporter by joining TFTS Premium.  

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• 191. Memorable Messages: Choose Words That Capture Attention and Stay Remembered

  How to craft communication that your audience will remember.Why do some messages stick, while others go in one ear and out the other? When it comes to crafting memorable communication, Ada Aka says not all verbiage is created equal. “Certain words are intrinsically more memorable than others,” says Aka, an assistant professor of marketing at Stanford Graduate School of Business. In her research of consumer behavior and decision-making, she’s uncovered how language shapes not just our perception of the world, “but how the world stays with us over time." From concrete terms to emotionally charged ones, certain words have more staying power than others, and to communicators who want to capture audiences (and keep them), she says, “Carefully chosen words, they're going to be taking the attention.”In this episode of Think Fast, Talk Smart, Aka joins Matt Abrahams to explore the science of memorable communication. From creating brand slogans that stick to choosing words that align with your message, she reveals how to create communication that won't be forgotten.Episode Reference Links:Ada AkaEp.80 Magic Words: Change What You Say to Inspire and Influence Others Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> [email protected] Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:10) - The Power of Words in Memory (03:50) - What Makes Words Memorable? (06:09) - Informal and Conversational Language (07:43) - AI & Memory (09:39) - Memorable Slogans (11:31) - Predicting Memorability: Why We Get It Wrong (13:20) - Framing in Communication (15:29) - Creating Meaningful Interactions (17:39) - The Final Three Questions (22:26) - Conclusion  ********This episode is brought to you by LinkedIn. Explore your job potential at Linkedin.com/jobs.  Become a Faster Smarter Supporter by joining TFTS Premium. 

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• 190. Motivation Matters: How to Leverage What People Already Want

  How to turn latent motivation into fuel for change.If you want to be a changemaker, you’ll have to convince others to join your cause. But according to Dan Heath, persuading your audience isn’t about creating new motivation — it’s about leveraging the motivation that’s already there.“The most important fuel for any change effort is motivation,” says Heath, the number-one New York Times bestselling author of Reset: How to Change What's Not Working. Instead of struggling to persuade people to want what you want, Heath suggests finding where your goals overlap with the things they already desire. "Before you even get to persuasion, if you can just tap and unleash the energy that's already there, you've already catapulted yourself toward success,” he says.In this episode of Think Fast, Talk Smart, Heath and host Matt Abrahams explore how to create more compelling communication using “leverage points,” or as Heath says, “where a little bit of effort yields a disproportionate return.” Whether getting buy-in from one teammate or achieving change across an entire organization, Heath shares practical tips for turning latent motivation into an engine for change.Get more done with Grammarly. Download Grammarly for free at grammarly.com/podcast.Episode Reference Links:Dan HeathDan’s Book: Reset: How to Change What's Not Working Ep.164 Rethinks: Using "Pre-suasion" to Influence OthersEp.49 Make Numbers Count: How to Communicate Data Effectively  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> [email protected] Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:19) - The Power of Storytelling (05:29) - Leverage Points for Change (08:52) - Wasted Resources & Motivation (12:05) - Latent Desire in Systems (14:13) - Communicating Progress (17:50) - The Final Three Questions (24:33) - Conclusion   ********Find my audio book hereBecome a Faster Smarter Supporter by joining TFTS Premium.  

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• 189. Numbers Need Narrative: Use Data to Influence and Inspire

  Why numbers are only as compelling as the narratives we attach to them.Facts and figures can be your friend, but before you load your presentation full of data, Miro Kazakoff has a word of caution: “Data’s objective, but people are not.”You might think that your data speaks for itself, but Kazakoff says numbers need a narrative. A senior lecturer at MIT Sloan School of Management and author of Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data, he says the key to making data persuasive isn't about showing more information — it's about understanding your audience well enough to know how to relay it in a way that will connect with them. "The people who get good at this are not so much the people who can talk and draw graphs well, but the people who can listen the best. It starts with is empathy.”In this episode of Think Fast, Talk Smart, Kazakoff joins Matt Abrahams to explore how to transform complex data into clear, compelling communication. From avoiding the "curse of knowledge" to effectively orienting your audience through visualizations, he shares practical strategies for making your data not just informative, but persuasive.Episode Reference Links:Miro KazakoffMiro’s Book: Persuading with DataEp.49 Make Numbers Count: How to Communicate Data Effectively Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> [email protected] Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:19) - How to Use Data Persuasively (04:06) - The Curse of Knowledge in Data Communication (06:31) - The Best Way to Present Data Visually (08:46) - The Role of Context in Making Data Meaningful (10:58) - Orienting Your Audience When Presenting Data (13:34) - Storytelling in Data Communication (15:35) - The Final Three Questions (20:34) - Conclusion  ********This episode is brought to you by LinkedIn. Explore your job potential at Linkedin.com/jobs.  Become a Faster Smarter Supporter by joining TFTS Premium. 

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• 188. Mind Reading 101: To Know What Your Audience Thinks, Just Ask

  How to really know what your audience is thinking.To be a great communicator, you have to get out of your own head. But that’s not all, says Matt Lieberman. According to him, you also have to get into the head of someone else.“Mind-reading is this remarkable ability that humans have,” explains Lieberman, a professor of psychology, director of UCLA’s Social Cognitive Neuroscience Lab, and author of Social: Why Our Brains Are Wired to Connect. But even as we engage in perspective-taking, Lieberman says our attempts to mind-read often miss the mark. Instead, he advocates for “perspective-getting” — where we don’t just intuit what others think, we ask them directly. “That is where more productive conversation comes from,” he says.In this episode of Think Fast, Talk Smart, Lieberman and host Matt Abrahams explore insights from social neuroscience that can help us communicate more effectively. From understanding how our brains process social interactions to recognizing our own assumptions, he reveals why successful communication requires both humility and genuine curiosity about how others see the world.Episode Reference Links:Matt Lieberman Matt’s Book: Social: Why Our Brains Are Wired to ConnectEp.24 Feelings First: How Emotion Shapes Our Communication, Decisions, and ExperiencesEp.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> [email protected] Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:19) - The Social Brain (05:20) - Neuroscience in Business (07:19) - The Science of Persuasion (11:51) - Social Pain & Connection (15:09) - Tackling Loneliness (18:01) - The Final Three Questions (24:06) - Conclusion  ********This episode is brought to you by LinkedIn. Explore your job potential at Linkedin.com/jobs.  Become a Faster Smarter Supporter by joining TFTS Premium. 

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