199: How to Build a Thriving Membership Site featuring Stu McLaren
Stu McLaren is one of the most impactful mentors I’ve ever had, and I’m thrilled to bring him back to the podcast to talk about a topic that can completely transform your creative business: recurring revenue through membership sites. Stu’s course, The Membership Experience, was a game changer for me. It’s the only course I’ve ever completed on time, and it’s one I return to year after year. After taking it, my membership revenue shifted from unpredictable spikes to a steady, staircase-like pattern of growth. In this episode, we explore why recurring revenue is so powerful—especially for creatives who often juggle inconsistent income streams and the demands of hands-on work. Stu shares his journey of moving from burnout and one-on-one service work to launching Wishlist Member, the world’s number one WordPress membership plugin. That experience gave him unique insight into what makes a membership site succeed over time. We discuss why creatives are uniquely suited to this model, with stories of artists, painters, sticker designers, and teachers who now run thriving memberships. Stu and I also tackle common concerns like the fear of content burnout and the myth of "subscription fatigue." He offers practical, encouraging advice on how to create a membership that delivers real results and keeps your members engaged. Whether you already run a membership, are thinking about launching one, or are simply curious, this conversation is full of wisdom and actionable ideas. Stu’s upcoming free live workshop is also something I recommend wholeheartedly—it’s one of the most energizing events I attend every year. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/199 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide
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198: Inside Our Creative Spring: From Magazines to Memberships
After a little spring break, I’m back with a behind-the-scenes update on what’s been unfolding in our business and creative world. This season has been one of the most energizing yet, full of new ideas, bold moves, and heart-filled work. In this episode, I’m sharing what we’ve been working on, what’s coming next, and what you can look forward to on the podcast. It all started with a leadership retreat in January that sparked a fresh season of building, creating, and expanding. Since then, we’ve been deep in development mode, launching several projects that have been on my heart for years. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/198 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide
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197: From Overlap to Ownership: Aligning Your Team for Success
In this episode, we’re diving into one of the biggest challenges that growing teams face: role clarity and alignment. When businesses start out, it’s natural for everyone to pitch in and wear multiple hats. But as the business grows, this all-hands-on-deck approach can lead to confusion, inefficiencies, and even burnout. That’s why today’s conversation is all about how to ensure that your team is working together with clarity, confidence, and a shared sense of ownership. I share a personal story that sparked my realization about the importance of communication; let’s just say it involved neon paint, a carefully planned outfit, and an unexpected hug! From there, I break down the four key steps to aligning your team and fostering a culture of accountability: Create an Accountability Chart – Define roles and responsibilities so every team member knows what they own. Use the GWC Framework – Ensure every team member "Gets it, Wants it, and has the Capacity" to succeed in their role. Set 90-Day Rocks – Break down your vision into measurable, actionable priorities. Establish a Meeting Cadence – Keep communication strong with weekly and quarterly check-ins. With these steps, you’ll create a work environment where your team is rowing in the same direction, projects are completed on time, and goals are achieved with excellence. Plus, I’m sharing a free accountability chart template to help you put this into action. Whether you’re leading a team or envisioning your dream team as a solopreneur, this episode will help you bring clarity and structure to your business. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/197 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide
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196: The Structure That Supports Freedom: Why Your Business Needs an Operating System
Does running your creative business sometimes feel like a circus? You're juggling tasks, managing projects, and trying to keep everything in motion, while secretly wondering if there's a better way. In this episode, I’m sharing one of the most transformative shifts I’ve made in my business: implementing an operating system. An operating system isn’t just for big corporations. No matter the size of your business, having a structured framework helps bring clarity, alignment, and efficiency to your workflow. It can transform how you work, how your team communicates, and how your business grows. I dive into: The signs that your business needs an operating system (miscommunication, delays, and inefficiencies sound familiar?) How the Entrepreneurial Operating System (EOS) completely changed the way my team operates Other systems you might consider, including Scaling Up and 4DX (The Four Disciplines of Execution) Four actionable steps to streamline your business: Choose a system that fits your business size and needs Align your team around a clear vision Implement key tools like scorecards, priorities (Rocks), and an issues list Run structured, productive meetings to keep everyone on track I know that structure might sound like it stifles creativity, but I’ve found the opposite to be true. A strong operating system actually frees you up to be more creative because you’re not constantly managing chaos. With clear processes in place, you can focus on doing the work you love. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/196 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide
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195: Building Trust: How to Empower Your Team to Take the Lead
Do you ever feel like your business is entirely on your shoulders, like every decision, deadline, and detail depends on you alone? I see you. I’ve been there too. But what if you could empower your team to not only take on tasks but truly own them—sometimes even doing them better than you? In this episode, we’re diving into the power of delegation and trust. I know firsthand how difficult it is to let go, especially when your work is deeply personal. But the reality is that refusing to delegate is the riskiest move of all. It keeps you stuck in a cycle of overwork and burnout, limiting your impact and slowing your growth. If you want to step into true leadership and scale your business, you have to build a team that doesn’t just support you, they lead alongside you. I share my own turning point, when I realized I couldn't keep carrying everything alone. By implementing the Entrepreneurial Operating System (EOS) and building clear accountability structures, my team started thriving. In this episode, I walk you through the exact framework I use to empower my team, including: Defining roles clearly with an accountability chart Starting small to build trust gradually Setting clear expectations using 90-day goals (or “rocks”) Holding weekly check-ins to maintain progress and solve challenges together Celebrating wins because recognition fuels motivation When you put these strategies into place, you create a business that runs efficiently, a team that feels empowered, and the freedom to focus on the work that truly lights you up. If you’re ready to take action, I’ve also created a Delegation Checklist to guide you step by step. Download it from the show notes at theprofessionalcreative.com. Let’s build a business where trust and leadership go hand in hand. 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/195 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide
Have you ever dreamed of having a mentor with years of success to guide you through your creative business journey?
That’s exactly what you’ll get when you tune into The Professional Creative podcast with your host, Bonnie Christine. With over 14 years of experience as an artist, entrepreneur, educator, and leader, Bonnie brings genuine warmth and actionable advice to your journey as a creative professional.
Tune in each week to get inspired and discover how the days of struggling to succeed as a creative are over.
Each episode is designed to help you GROW no matter what phase of the journey you’re on. From overcoming creative challenges to learning how to promote your work, you’ll learn how to take your passion to the next level and see SUCCESS. If you’re an aspiring professional creative or already on the entrepreneurial journey, you’ll hear about the latest marketing trends, best business practices, and inside tips from a longtime designer—all to help you grow your business like a boss!
Welcome to The Professional Creative podcast.
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