The Future of PR: Earned Media, AI in Journalism & Visibility Strategies with Brett Farmiloe
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now," host Ryan Alford interviews Brett Farmiloe, CEO of Featured.com, about the evolving world of earned media and public relations in the age of AI. Brett explains how platforms like Featured.com and HARO connect experts with journalists, enabling organic media exposure without paid ads. They discuss the impact of AI on media visibility, the importance of authentic expertise, and practical tips for leveraging these platforms to boost brand credibility and reach. The conversation highlights the enduring value of earned media in modern marketing strategies.
TAKEAWAYS
Definition and significance of earned media versus paid media.Challenges and misconceptions in public relations (PR) and measuring its return on investment (ROI).
The influence of AI and large language models (LLMs) on media visibility and expert sourcing.
The role of platforms like Featured.com and HARO in connecting experts with journalists.
The relevance of earned media in the current marketing landscape.
The intersection of PR, SEO, and AI in shaping customer discovery and brand visibility.
Common misconceptions about the effectiveness and measurement of PR efforts.
The evolving marketing funnel due to AI and LLMs affecting customer decision-making.
The importance of human expertise in content creation and journalism amidst AI advancements.
Strategies for businesses to leverage platforms for media exposure and authentic content creation.
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21:36
How Consultants Help Businesses Grow | Stacey Bullman
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now with Ryan Alford," business consultant Stacey Bullman shares her no-nonsense approach to helping companies achieve real results. Drawing on 30 years of experience, Stacy explains how her firm, "I Am Not Mad At You," stands out by focusing on actionable advice, accountability, and rapid execution. She offers practical sales strategies, stresses the importance of defining a target market, and highlights the need for consistent sales efforts. The conversation delivers candid insights for entrepreneurs seeking measurable growth and emphasizes collaboration, resilience, and cutting through business jargon.
TAKEAWAYS
Unique approach to business consulting that emphasizes actionable advice and accountability.
Importance of collaboration between consultants and CEOs for effective strategy development.
Challenges faced by clients in implementing consulting recommendations and the need for active participation.
Introduction of a new consulting product offering for immediate, targeted support.
The significance of consistent sales efforts and the dangers of neglecting sales pipelines.
Impact of technology on sales processes and lead generation over the past decade.
Common sales challenges, including the lack of a clear value proposition.
Rapid turnaround in consulting services, allowing for quick implementation and results.
Practical advice for entrepreneurs on defining target markets and assessing market size.
Emphasis on persistence and resilience in sales as key factors for long-term success.
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How to Build Wealth in Real Estate with OPM | Justin Brennan
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network | Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now with Ryan Alford," real estate CEO Justin Brennan shares his journey from family roots in property investing to building a large multifamily portfolio using syndication and other people’s money (OPM). He offers practical advice on leveraging skills and sweat equity, emphasizes the importance of mindset, and discusses transitioning from a W2 job to investing. Justin also highlights his philanthropic work supporting military families and disadvantaged youth, underscoring the value of community, collaboration, and purposeful giving in real estate and wealth-building.
TAKEAWAYS
Real estate investing, with a focus on multifamily apartments and syndication.
The strategic use of other people's money (OPM) to scale investments.
The importance of moving money in capitalism and its economic implications.
Tax benefits associated with commercial real estate investments.
Mindset shifts required for transitioning from a W2 job to real estate investing.
Personal background and family history in real estate investing.
Philanthropic goals, including support for military families and disadvantaged youth.
Practical advice for aspiring real estate investors, emphasizing starting with available resources.
The significance of community and collaboration in wealth-building.
Viewing money as a tool for freedom and positive impact rather than a negative force.
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Mindset Hacks to Unlock Your Full Potential with Evan Marks
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network | Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
On this episode of Right About Now with Ryan Alford, we’re joined by Evan Marks, mental performance coach at M-1 Performance Group.
Evan shares how success is built on mindset, emotional awareness, and intentionality—whether in business, sports, or everyday life. From his Wall Street career to coaching top performers, Evan explains how to use emotions as data, practice aggressive patience, and build resilience through repetition.
If you’ve ever struggled with procrastination, distractions, or mental blocks, this episode will give you practical strategies to unlock potential, minimize interference, and create lasting growth.
Key Takeaways:
Mental performance = the difference-maker in success
Why intentionality and repetition build resilience
“Aggressive patience” and slowing down to speed up
Reframing emotions as powerful decision-making tools
The performance formula: Potential – Interferences = Performance
How to build mental toughness and overcome procrastination
🔗 Connect with Evan: m1performancegroup.com
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How to Go Viral on Social Media Now with Brendan Kane
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network | Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now," host Ryan Alford interviews social media strategist Brendan Kane. Brendan shares his journey from film production to pioneering influencer campaigns on YouTube, and explains how he developed proven storytelling formats for viral content. He emphasizes that AI and technology are tools, but true success comes from understanding audiences and mastering creative strategies. The conversation covers the evolution of social media, the power of personal branding, and practical advice for businesses to grow online. Brendan offers actionable insights and resources, highlighting experimentation, authenticity, and consistency as keys to lasting impact.
TAKEAWAYS
The evolving landscape of social media marketing and its impact on businesses.
The role of AI and technology as tools in social media strategy.
Brendan Kane's journey from film production to social media marketing.
The significance of storytelling formats in creating viral content.
The transformation of media consumption, particularly the rise of YouTube.
The importance of personal branding for leaders and businesses.
Strategies for building a social media presence without chasing virality.
The concept of the "generalist principle" in content creation.
The necessity of understanding platform algorithms for content distribution.
The value of authenticity and emotional engagement in social media content.
The #1 Marketing & Business Show on Apple Podcasts
Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.
Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.
Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.
Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.
Business the way it really works. Real people. Real wins. Real screw-ups.
No MBA required. Just guts, hustle, and a sense of humor.
Subscribe, listen, and get Right About Now.
Because business isn’t broken—it’s just been boring & stale. Until now.
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