This episode analyses the contrasting public relations strategies of Prince Harry & Meghan, The Duke and Duchess of Sussex, and Prince William & Princess Catherine of Wales, exploring motivations, strategy, the importance of clear objectives, and the role of visuals in shaping public perception. This episode also examines the importance of consistency, community engagement and crisis management in modern PR.
In this episode:
- How the PR strategies of Harry and Meghan differ significantly from those of William and Catherine
- How William and Catherine's PR is rooted in tradition and a clear mission
- How the couples compare on consistency of communications and clear objective setting
- The importance of visual presentation in modern PR
- Analysis of the established royal PR machine
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00:00 Introduction
00:46 Diving into Harry and Meghan's PR Strategy
04:46 Contrasting Motivations of the Royal Couples
08:36 Mission, Vision, and Values in PR
11:56 Analyzing the Sussexes' Online Presence
16:08 Visual Consistency in Royal PR
19:53 Challenges of Modern Royal Communications
23:54 Crisis Management in Royal PR
27:59 The Importance of Clear Objectives
33:13 Conclusion
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#PR #RoyalFamily, #Harry&Meghan #William&Catherine #PopCulture #CommunicationStrategies #ReputationManagement #CrisisManagement #Media
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