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We Fixed It, You're Welcome

We Fixed It, You're Welcome
We Fixed It, You're Welcome
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73 episodes

  • We Fixed It, You're Welcome

    Replay: Lego’s Grown Up Gamble

    21/04/2026 | 46 mins.
    LEGO built one of the most iconic brands in history by standing for children, creativity, and open-ended play. But in recent years, a major shift has taken hold. The company is increasingly chasing adult fans with premium, expensive, highly detailed sets, licensed IP, and collector-focused experiences.

    In this episode, the panel is joined by toy industry veteran Leo Battersby to examine whether LEGO’s pivot toward adults is a smart growth strategy or a dangerous drift away from the very thing that made the brand legendary.

    The conversation explores the deep tension between imagination vs instruction, open-ended creativity vs rigid build-by-numbers kits, and long-term cultural pipeline vs short-term revenue growth. With declining birth rates, rising screen time, and changing childhood behavior, LEGO is navigating a radically different world than the one it helped shape.

    The group debates whether LEGO is slowly turning from a system of play into a premium model-building brand and what that means for future generations of builders.

    Key Topics & Takeaways


    Why adult collectors now make up ~25–30% of the toy market


    How LEGO’s “Adults Welcome” strategy and 18+ sets changed the brand


    The shift from imaginative play to instruction-following construction


    Why modern LEGO sets leave less room for creative reinterpretation


    The impact of screens, media, and IP on how kids play today


    Declining birth rates and what that means for toy company pipelines


    The difference between “paint by numbers” and a blank canvas


    Why nostalgia is powerful but not a long-term growth strategy


    How LEGO risks losing the next generation of builders

    The hidden danger of optimizing only for adult money

    Subscribe for more deep dives where we fix big business problems with fresh perspectives.

    • Website – www.wefixeditpod.com

    • Follow us on:

    Instagram – https://www.instagram.com/wefixeditpod

    LinkedIn – https://www.linkedin.com/company/wefixeditpod

    YouTube – https://www.youtube.com/@WeFixedItPod

    If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!

    Keep listening to find out how we fix companies and put them back better than we found them.

    Disclaimer

    A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
    Learn more about your ad choices. Visit megaphone.fm/adchoices
  • We Fixed It, You're Welcome

    Replay: Southwest’s LUV Lost

    14/04/2026 | 58 mins.
    Southwest Airlines is financially strong. Record revenues. Stock price near multi-year highs.

    Yet longtime customers are walking away angry.

    In this episode, we unpack the growing tension between Wall Street performance and customer loyalty at Southwest Airlines. Host Aaron Wolpoff sits down with brand strategist Rene Huey-Lipton, founder of The Dame Collective and former strategy lead on Southwest during its golden years.

    The question at the center of the conversation:
    How can a brand be winning financially while simultaneously losing its best customers?

    From controversial assigned seating to unpopular baggage fees to the triggering “Boarding Royale” Super Bowl campaign, we analyze how strategic shifts have taken the most beloved airline identity in America off course for many consumers.

    What We Cover
    1️⃣ The Core Problem: Financial Success vs Brand Equity
    Southwest reported record revenue, yet load factors are declining
    Loyal flyers publicly declaring they are leaving
    The emotional equity of “We’re all in this together” is eroding
    The danger of extracting more revenue per customer while shrinking the customer base Rene explains how this mirrors classic Wall Street optimization: maximize short-term revenue, risk long-term brand health.

    2️⃣ The Boarding Royale Backfire
    Southwest’s Super Bowl ad mocked its former open seating model.
    Instead of feeling like a self-aware evolution, customers felt:
    Belittled
    Gaslit
    Reduced to the punchline
    Rene breaks down why making your most loyal customers the joke is a strategic miscalculation.

    3️⃣ Hierarchy Changes Behavior
    Referencing research from Harvard Business School and the University of Toronto, Rene highlights how:
    Class distinctions increase conflict
    Introducing hierarchy shifts employee roles from hosts to referees
    Southwest’s once-democratic seating model helped create community
    When tiered seating and baggage fees entered the picture, the cultural dynamic shifted.

    4️⃣ Internal Culture Risk
    Southwest’s frontline employees have historically been its greatest asset:
    Humor
    Warmth
    Human connection
    But layoffs, operational constraints, and policy changes are altering that culture.
    The episode explores whether internal friction could accelerate brand decline faster than customer dissatisfaction alone.

    5️⃣ What Should Southwest Do?
    Rene proposes a bold alternative:
    A Dual-Brand Strategy
    Modeled after Qantas and Jetstar:
    Preserve Southwest as a high-trust, economy-focused domestic brand
    Launch a separate premium or long-haul sub-brand
    Protect the emotional equity instead of diluting it
    Other ideas discussed:
    Restore fee transparency
    Recommit to “Bags Fly Free”
    Monetize passenger engagement through paid brand research partnerships
    Re-empower employees as ambassadors rather than enforcers

    Subscribe for more deep dives where we fix big business problems with fresh perspectives.

    Rene Huey-Lipton
    https://www.linkedin.com/in/hueylipton/

    • Website – www.wefixeditpod.com

    • Follow us on:

    Instagram – https://www.instagram.com/wefixeditpod
    LinkedIn – https://www.linkedin.com/company/wefixeditpod
    YouTube – https://www.youtube.com/@WeFixedItPod

    If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!

    Keep listening to find out how we fix companies and put them back better than we found them.

    Disclaimer

    A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
    Learn more about your ad choices. Visit megaphone.fm/adchoices
  • We Fixed It, You're Welcome

    Are There Too Many Managers?

    07/04/2026 | 49 mins.
    Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for disaster?
    In this episode, we’re joined by Ron Hetrick, Principal Economist at Lightcast and one of the most influential labor economists in the country. Together, we unpack one of the most important questions facing today’s labor market: whether modern organizations are overloaded with managers and what that means for productivity, hiring, layoffs, and career paths. Drawing on decades of labor market research and macro workforce data, Ron explains why middle managers are often the first cut during layoffs, how that decision can negatively impact companies, and why a contributor-based evaluation might be a better approach. This dynamic conversation digs into provocative questions we’re all asking, challenges assumptions, and poses some very real solutions about improving our collective thinking about the labor force.

    In This Episode, We Cover
    ● Why organizations naturally accumulate management layers over time
    ● The hidden risk of promoting top performers into leadership roles
    ● How layoffs disproportionately affect middle managers
    ● The mismatch between workforce expectations and available leadership roles
    ● Why companies reward management more than execution
    ● The growing importance of Individual Contributor career paths
    ● How interest rates and capital costs influence layoffs
    ● The long term consequences of overhiring during economic spikes
    ● Why forecasting failures create workforce instability
    ● How companies can rethink compensation structures to retain expertise
    ● The role AI may play in reshaping management structures
    ● Why trades and technical careers are becoming more attractive again

    Key Insight from Ron Hetrick
    One of the biggest workforce challenges today is not simply too many managers. It is a system that rewards leadership titles more than execution excellence.

    If organizations want stability, they must create career ladders where experts can grow inancially without being pushed into management roles if it creates misalignment.
    As Ron explains during the episode:
    The farther your role is from creating revenue or protecting margin, the harder it becomes to justify during restructuring.

    About the Guest: Ron Hetrick
    Ron Hetrick is a leading labor economist and Principal Economist at Lightcast. He previously worked at the U.S. Bureau of Labor Statistics and advises Fortune 100 companies, policymakers, and workforce strategists.

    He is also the author of:
    ● Demographic Drought
    ● Who’s Going to Do the Work
    ● The Rising Storm (contributor)
    ● Fault Lines (co-author)

    Ron is widely recognized for translating workforce data into practical strategic insight for organizations navigating talent shortages and economic change.
    Connect with Ron on LinkedIn:
    https://www.linkedin.com/in/ronlhetrick/

    Discussion Highlights
    Some standout takeaways from this episode:
    ✔ Promotions are often used as retention tools rather than structural necessities
    ✔ Middle management roles expand fastest during economic growth cycles
    ✔ Overhiring during temporary demand spikes leads directly to layoffs later
    ✔ Organizations rarely forecast workforce demand accurately
    ✔ Execution roles are often undervalued compared to leadership titles
    ✔ Skilled experts need compensation parity with managers
    ✔ Career ladders must evolve beyond title based advancement

    Our Panel
    ● Aaron Wolpoff – Host and Marketing panelist
    ● Melissa Eaton – Operations and C/X panelist
    ● Chino Nnadi – People, Talent and Culture panelist
    ● Ron Hetrick (Guest) - Labor economist and Principal Economist at Lightcast.

    Subscribe for more deep dives where we fix big business problems with fresh perspectives.
    • Website – www.wefixeditpod.com
    • Follow us on:
    Instagram – https://www.instagram.com/wefixeditpod
    LinkedIn – https://www.linkedin.com/company/wefixeditpod
    YouTube – https://www.youtube.com/@WeFixedItPod
    If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!
    Keep listening to find out how we fix companies and put them back better than we found them.

    Disclaimer
    A quick disclaimer. We are going into this somewhat cold and nothing we say should be onstrued as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.
    By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Learn more about your ad choices. Visit megaphone.fm/adchoices
  • We Fixed It, You're Welcome

    Is Outer Space for Everyone?

    31/03/2026 | 42 mins.
    Space exploration used to be reserved for governments and elite astronauts only. Today, commercial launches, private space stations, and civilian missions are raising questions about opening up space travel and making access more widely available.
    In this episode, global space policy executive Christopher Hearsey joins the conversation to explore the future of commercial spaceflight, the role of private companies, and whether humanity is entering a new era where space truly becomes accessible to everyone.
    From billionaire tourism headlines to satellite infrastructure that powers everyday life on Earth, this discussion separates myth from reality and explains what space tourism and space commercialization actually means for society.
    What You’ll Learn in This Episode

    Why space is no longer just for astronauts and governments

    How private companies like SpaceX and Blue Origin are accelerating the push for space travel

    The legal reality behind the Outer Space Treaty and ownership in space

    The economics of space tourism and why costs are still high

    How satellites already power GPS, banking, communications, and security systems

    Whether governments or private companies should lead the next phase of exploration

    About Christopher Hearsey
    Christopher Hearsey is a global space executive and founder of OSA Consulting, specializing in commercial space policy and regulatory strategy.
    He previously worked at the U.S. State Department and helped support implementation of the National Space Policy. He also co-founded the Space Court Foundation, which promotes global education around space law and governance.
    Learn more:
    https://www.linkedin.com/in/hearsey/
    Our Panel

    Aaron Wolpoff – Host and Marketing panelist

    Melissa Eaton – Operations and C/X panelist 

    Chino Nnadi – People, Talent and Culture panelist

    Christopher Hearsey - Guest and global space executive

    Subscribe for more deep dives where we fix big business problems with fresh perspectives.
    • Website – www.wefixeditpod.com

    • Follow us on:

    Instagram – https://www.instagram.com/wefixeditpod
    LinkedIn – https://www.linkedin.com/company/wefixeditpod
    YouTube – https://www.youtube.com/@WeFixedItPod

    If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!
    Keep listening to find out how we fix companies and put them back better than we found them.

    Disclaimer
    A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Learn more about your ad choices. Visit megaphone.fm/adchoices
  • We Fixed It, You're Welcome

    Can Target Hit the Bullseye Again?

    24/03/2026 | 1h 1 mins.
    Target is dropping prices on more than 3,000 items to win back shoppers. But can price cuts alone win back customer trust and brand loyalty?
    In this episode, our panel analyzes Target’s plan to address declining foot traffic, shrinking sales, and boycotts. We explore whether these price discounts are a short term marketing tactic or part of a deeper brand reset, and whether we think they will work.
    From customer sentiment to operations complexity and employee impact, this conversation breaks down what Target can do to hold onto relevance in a crowded retail landscape, and to win back customers who feel Target is no longer for them.

    Key Takeaways

    Discounts increase traffic temporarily but do not rebuild loyalty alone

    Target risks losing differentiation if it competes purely on price

    Brand trust requires transparency and consistency

    Employees and customers both need clarity on the company’s direction

    A strong narrative must support any pricing strategy

    Our Panel

    Aaron Wolpoff – Host and Marketing panelist

    Melissa Eaton – Operations and C/X panelist 

    Chino Nnadi – People, Talent and Culture panelist

    Subscribe for more deep dives where we fix big business problems with fresh perspectives.

    • Website – www.wefixeditpod.com
    • Follow us on:
    Instagram – https://www.instagram.com/wefixeditpod
    LinkedIn – https://www.linkedin.com/company/wefixeditpod
    YouTube – https://www.youtube.com/@WeFixedItPod

    If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!
    Keep listening to find out how we fix companies and put them back better than we found them.

    Disclaimer
    A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Learn more about your ad choices. Visit megaphone.fm/adchoices

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About We Fixed It, You're Welcome

Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we’ll critique ourselves and see how we did. If we fixed it, you’re welcome! Season 3 launched January 20, 2026. Subscribe to the podcast so you don't miss a single episode!
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