Women WithAI™

Zara Anita Paul, co-founder and CEO of Choppity, shares insights on the transformative potential of AI in video editing, emphasising that it should enhance creativity rather than replace it. With a background in mathematics and computer science, Zara discusses their journey from traditional video editing to creating an AI-driven platform that simplifies the editing process for creators, highlighting the growing need for accessible tools in the evolving media landscape, particularly for podcasters. Throughout the conversation, Zara reflects on the challenges of being a non-binary person in the tech world, noting the lack of representation and the importance of using personal experiences to drive change. The episode also touches on the current state of AI, its impact on jobs, and the necessity for companies to focus on meaningful innovation rather than chasing fleeting trends.Takeaways: Zara discusses the challenge of being a non-binary founder in a male-dominated tech world. The podcast emphasises the importance of using AI thoughtfully in creative processes. Zara's company, Choppity, aims to simplify video editing for creators, making it more accessible. Zara highlights the shift in sentiment towards AI, noting a sense of fatigue among users. The episode explores how AI can enhance creativity rather than replace it entirely. Zara shares the rewarding experience of helping customers save time in video editing. Links referenced in this episode:choppity.comlinkedin.com/in/zaraanitaCompanies mentioned in this episode: Choppity Canva Figma ChatGPT Stable Diffusion AI Augmented Intelligence

This podcast episode delves into the critical issue of gender bias in artificial intelligence, highlighting how biases can perpetuate existing stereotypes and inequalities in the workforce. Dr Anna Paraskevopoulou, an Associate Professor at Anglia Ruskin University, shares her insights on how AI systems often reflect societal biases, particularly in representation and professional roles. Through a compelling experiment, she demonstrates how AI-generated images predominantly depict men in high-status professions while associating women with lower-paid roles. The conversation also explores the intersectionality of social class and its overlooked impact on AI, emphasising the need for diverse teams in technology development to foster inclusivity and equity. Listeners are encouraged to reflect on the implications of these biases for younger generations and the importance of critical engagement with AI technologies to create a more equitable future.Takeaways: Social class is often overlooked in discussions about bias in AI and technology. Diverse teams in AI development lead to better, more inclusive systems and outcomes. Biases in AI can perpetuate stereotypes, affecting young people's perceptions of gender roles. AI's impact on job recruitment processes can disadvantage women and minority groups significantly. Understanding intersectionality is crucial for addressing how inequalities manifest in AI systems. Education and training are essential to equip individuals with the skills needed for the digital age.

In a thought-provoking episode of Women with AI, Jagger Waters explores artificial intelligence's transformative impact on filmmaking. Drawing on her extensive experience in original content development, Waters discusses how she began exploring AI during the Hollywood Writers Strike in 2023. She recognised this as an opportunity to innovate within an industry facing significant challenges. She shares her insights on how AI tools can facilitate the creation of pre-visualisation materials, enabling storytellers to present their ideas with greater clarity and impact. This shift enhances the creative process and democratises filmmaking, allowing a broader range of voices and perspectives to emerge in the industry.Takeaways:AI tools empower filmmakers to create visual materials that enhance storytelling and communication. Jagger emphasises the importance of staying educated about AI's impact on creative industries. She highlights the contrast between fear surrounding AI and the supportive community she found. Links:Jagger on LinkedInGlamorous Reptile - Jagger on InstagramJames Bridle book - Ways of BeingLaura Tripaldi book - Parallel MIndsAI Experts React to Oprah Winfrey's "AI and the Future of Us" SpecialThe College of Extraordinary Experiences - 2025 detailsJagger on SubstackCompanies mentioned in this episode: Curious Refuge Machine Cinema Cinema Synthetica Producers Guild of America Television Academy AWS Fabric AI Runway Lionsgate Sony Warner Universal Music Group

In this episode of Women with AI, host Joanna Shilton chats with Emma Wharton-Love, co-founder of Spark, an AI consultancy empowering creative and marketing teams. Emma shares her unconventional career journey—from leading hybrid working initiatives in Parliament to founding Spark alongside her husband, Jules, where together, they demystify AI’s role in streamlining creative processes, tackling misconceptions, and highlighting its potential to enhance, not replace, human creativity. With actionable insights on AI tools, business transformation, and the importance of blending human ingenuity with cutting-edge technology, this conversation is a must-listen for anyone navigating the future of work and creativity.Takeaways: Emma emphasises that AI can streamline repetitive tasks, allowing more time for creativity. Understanding AI tools is crucial for creative agencies to stay competitive in the evolving landscape. AI should be seen as an assistant that enhances human creativity rather than replacing it. The integration of AI into the creative process can lead to innovative and original ideas. Emma's journey reflects the importance of adaptability and continuous skill development in one's career. The collaborative potential between AI tools and human ingenuity will define future creative success. Links relevant to this episode:Subscribe to Creative AI News — Spark — AI Partners for Creative Agencies - A newsletter designed to cut through the AI hype and give creatives the AI news that matters to them.Sign up for the the next edition of What's new in Creative AIAI for Creatives from Spark YouTube channelNadio GranataWe Are Spark AI | LinkedInEmma Wharton-Love | LinkedInEvents — Spark — AI Partners for Creative AgenciesInvisible Women | Caroline Criado Perez - The #1 Sunday Times best-seller, INVISIBLE WOMEN: Exposing Data Bias in a World Designed for Men (Chatto & Windus, Abrams, 2019), highlights the systematic biases behind the data and assumptions impacting our everyday lives.