AI Content Marketing: Shaheen Samavati on Playbooks That Actually Work
🚀 In this episode of Beginner’s Guide to AI, Dietmar Fischer sits down with Shaheen Samavati, co-founder & CEO of VeraContent, to discuss how AI is transforming content marketing in 2025.From experimenting with pre-ChatGPT tools to building scalable AI workflows, Shaheen shares how her agency integrates AI into content creation, operations, and client projects. She also opens up about challenges like brand voice, quality control, and client trust — and what the future holds for marketers adopting AI.📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧🌍 Leading an international content agency in Spain, Shaheen offers a practical, no-fluff perspective on the “adopt-or-die” reality facing content marketers today.How AI reshapes content marketing strategy and agency workflowsWhy adopting AI is no longer optional in content creationBalancing brand voice, speed, and quality with generative AIHow clients react to AI-driven content — and what wins them overFuture trends: AI SEO, AI video, AI email tools💡 Shaheen's Quotes: “It’s kind of an adopt-or-die situation for anyone in the content business.”“We’re moving from testing tools to building repeatable, scalable AI workflows.”🧾 Chapters (experimental feature)00:00 Welcome & Episode setup02:15 Shaheen’s journey & founding Vera Content07:40 Early experiments with AI in content12:05 The “adopt-or-die” moment for content marketing15:30 How AI reshaped content creation workflows20:45 Backend operations & scaling with AI25:10 Client adoption & resistance30:05 Balancing quality, brand voice & speed35:20 Looking ahead — future of AI in marketingWhere to find VeraContent: 🔗 VeraContentWhere to find Shaheen: 👩🏼🦰 Shaheen Samavati🎵 Music credit: "Modern Situations" by Unicorn Heads
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AI Meets Cardiology: Dr. Philip Nölling on Preventing Heart Attacks and Strokes // REPOST
In this episode of "The Beginner's Guide to AI," we dive deep into the intersection of artificial intelligence and cardiology with Dr. Philip Nölling from dpv analytics GmbH. As societies age, heart disease becomes a leading cause of mortality, with one-third of the population succumbing to heart-related issues. But what if AI could change that?Dr. Nölling introduces us to a groundbreaking ECG device designed for mass screenings, aiming to detect heart problems before they become life-threatening. 📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧Discover how AI not only analyzes complex data but also supports cardiologists in their mission to prevent strokes and heart attacks. Join Dietmar as he converses with Dr. Nörlling, who shares his fascinating journey from logistics and IT to pioneering AI in healthcare, driven by a passion for preventive medicine.🧑🦰 Want to connect to Philip? Connect to him on LinkedIn 🔗 Or go directly to dpv-analytics GmbH's website ---Music credit: "Modern Situations" by Unicorn Heads
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Are Chatbots Secretly Hustling You? The FTC Thinks So!
When does AI stop helping and start hustling you? In this episode of A Beginner’s Guide to AI, Professor Gephardt unpacks the FTC’s new “Luring Test”—a standard that exposes how algorithms can manipulate trust, exploit psychological shortcuts, and push people into harmful choices. From robot lawyers that weren’t really lawyers to AI tools generating fake reviews and e-commerce empires built on empty promises, we explore how regulators are cracking down on deceptive AI practices and dark patterns in AI design.📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧As the FTC’s Operation AI Comply shows, slapping “AI-powered” on a product doesn’t give anyone a free pass to hype or mislead. The real challenge is drawing the line between AI personalisation and AI manipulation.Key thought to keep in mind: “If an AI assistant would give a different recommendation were it truly acting in the user’s best interest—and the only reason it doesn’t is your revenue model—you’re not personalising; you’re luring.”Whether you’re a marketer, entrepreneur, or curious listener, this episode will sharpen your eye for spotting when AI is serving you—and when it’s working you over.---Tune in to get my thoughts, don't forget to subscribe to our Newsletter!Music credit: "Modern Situations" by Unicorn Heads
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From Physics Prof to Sci-Fi Prophet: Chris Kulp on AI, Ethics, and Androids // REPOST
What happens when a physics professor dives headfirst into the world of AI—and also writes space operas on the side? In this episode, we talk with Chris Kulp, professor at Lycoming College and award-winning science fiction author, about the fascinating collision of science, storytelling, and machine learning. 📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧From teaching physics with Gemini to drafting novels with a little help from generative AI, Chris shares how these tools reshape both the classroom and the creative process.We explore everything from AI solving real physics problems (scarily well), to why students still need to understand the fundamentals. Chris also breaks down how he uses AI to “fail faster” when modeling complex systems, and how fiction can help us ask deeper ethical questions about our AI future. Bonus: we get a sneak peek into his new book Lost Origins—featuring androids, moral dilemmas, and a galaxy where Earth is just a myth.You can find Chris Kulp online at chriskulp.com, and follow him on social media:InstagramFacebookLinkedInHis latest book, Lost Origins, is available wherever books are sold—including, obviously, Amazon! - and as a professionally produced audiobook 😎---Tune in to get my thoughts, don't forget to subscribe to our Newsletter!Music credit: "Modern Situations" by Unicorn Heads
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Matt Hicks of Red Hat on Why AI Needs Its Railroad Barons
In this episode of Beginner’s Guide to AI, Matt Hicks, CEO of Red Hat, unpacks why the future of business strategy in AI mirrors the age of the railroads. Just as railroads transformed industries, AI is laying down the tracks for the next wave of innovation — and businesses must decide whether to board or be left behind.📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧🔑 What You’ll Learn in This Episode:Why AI business strategy is today’s equivalent of building railroadsHow Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) will reshape brand visibilityThe balance between experimentation and responsibility in AI adoptionWhy processes vs. innovation remains a critical tensionHow leaders can prepare for AI-driven business transformation💬 Quotes from the Episode:“AI is like the railroads — it will need its barons to build the infrastructure that carries everyone forward.”“The fear isn’t that AI replaces us; it’s that we don’t adapt fast enough to what it enables.”⏱ Chapters00:00 Introduction and Red Hat’s Role in AI03:01 Why Awareness of AI Technology Matters06:00 Creating Progression: From Awareness to Action09:01 Personal Experiences with AI Change12:00 Recognizing Business Patterns in AI Transformation15:01 Patterns, Fears, and Early Adoption Signals18:01 Fear vs Opportunity: Why People Hesitate on AI21:00 Balancing Experimentation with Responsibility27:00 The Maturity Curve of AI Adoption30:00 When Processes Prevail Over Innovation42:00 AI and the Software Industry’s Perspective45:00 Looking Ahead: Strategy and the Future of AI🌐 Where to find Matt HicksLinkedIn: Matt HicksRed Hat: redhat.com👉 Tune in to get my thoughts, and don’t forget to subscribe to our Newsletter!🎵 Music credit: "Modern Situations" by Unicorn Heads
"A Beginner's Guide to AI" makes the complex world of Artificial Intelligence accessible to all. Each episode asks someone working with AI about what they do and how AI can help you.
Ideal for novices, tech enthusiasts, and the simply curious, this podcast transforms AI learning into an engaging, digestible journey. Join us as we take the first steps into AI!
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