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A Beginner's Guide to AI

Dietmar Fischer
A Beginner's Guide to AI
Latest episode

328 episodes

  • A Beginner's Guide to AI

    AI Content Marketing Agency - A Contradiction? // REPOST

    25/02/2026 | 41 mins.
    In this episode of Beginer’s Guide to AI, Dietmar Fischer speaks with Shaheen Samavati, co-founder and CEO of VeraContent, about what an effective AI content marketing strategy actually looks like inside a real agency.
    AI in marketing is no longer experimental. It’s operational.
    Shaheen shares how her team moved from testing ChatGPT and OpenAI tools to building structured, repeatable AI workflows for marketing agencies. From briefing and drafting to localization, editing, and publishing, AI now supports both creative execution and backend operations.
    This conversation goes beyond surface-level tool talk. It explores what it really means to integrate generative AI in marketing without sacrificing quality, brand voice, or client trust.

    📧💌📧
    Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠⁠⁠⁠⁠⁠
    📧💌📧

    🌍 Leading an international content agency in Spain, Shaheen offers a practical, no-fluff perspective on the “adopt-or-die” reality facing content marketers today.
    How AI reshapes content marketing strategy and agency workflows
    Why adopting AI is no longer optional in content creation
    Balancing brand voice, speed, and quality with generative AI
    How clients react to AI-driven content — and what wins them over
    Future trends: AI SEO, AI video, AI email tools

    Key Themes Discussed
    AI Content Creation vs. AI Content Operations: It’s not just about writing faster. AI is reshaping how agencies organize projects, manage briefs, handle multilingual content, and scale output.
    Brand Voice & Quality Control in the Age of Generative AI: Speed without editorial structure leads to mediocrity. The real competitive advantage lies in combining AI acceleration with strong human oversight.
    AI SEO Strategies 2025: As search engines integrate AI into results pages, marketers must rethink optimization. AI-assisted workflows are becoming essential to stay visible.
    Future of AI in Marketing: From AI video generation to AI email tools and automation stacks, the marketing landscape is shifting toward integrated AI ecosystems.

    💡 Shaheen's Quotes:
    “It’s kind of an adopt-or-die situation for anyone in the content business.”
    “We’re moving from testing tools to building repeatable, scalable AI workflows.”

    🧾 Chapters (experimental feature)
    00:00 Welcome & Episode setup
    02:15 Shaheen’s journey & founding Vera Content
    07:40 Early experiments with AI in content
    12:05 The “adopt-or-die” moment for content marketing
    15:30 How AI reshaped content creation workflows
    20:45 Backend operations & scaling with AI
    25:10 Client adoption & resistance
    30:05 Balancing quality, brand voice & speed
    35:20 Looking ahead — future of AI in marketing

    Where to find VeraContent: 🔗 VeraContent
    Where to find Shaheen: 👩🏼‍🦰 Shaheen Samavati
    Here is her landing page prompt tutorial on YouTube
    And this is the replay of the webinar about AI for marketing teams

    🎵 Music credit: "Modern Situations" by Unicorn Heads
    Hosted on Acast. See acast.com/privacy for more information.
  • A Beginner's Guide to AI

    AI Training Data: Why Quantity Isn’t Enough

    23/02/2026 | 27 mins.
    AI systems are often praised for their size. Bigger datasets. Bigger models. Bigger compute. But what if scale is only half the story?

    In this episode of A Beginner’s Guide to AI, Prof. GePhardT dives deep into AI training data and explains why quantity alone cannot guarantee performance. From AI bias to model reliability, we explore how data quality determines whether AI systems are merely impressive or truly trustworthy.

    You will learn how imbalanced datasets create blind spots, why aggregate accuracy can be misleading, and what the Gender Shades research revealed about AI fairness. We also explore how businesses can audit their own CRM data and prevent AI from amplifying internal chaos.

    This episode connects technical insight with strategic clarity. It is essential for founders, marketers, and leaders building responsible AI systems.

    📧💌📧
    Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl
    📧💌📧

    About Dietmar Fischer
    Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com

    Quotes from the Episode
    “AI does not think. It reflects.”
    “Quantity builds capability. Quality builds trust.”
    “Every dataset is a silent curriculum.”

    Chapters
    00:00 The Data Diet Problem
    07:42 Defining Quantity vs Quality in AI
    17:15 Capability vs Reliability Explained
    27:10 The Gender Shades Case Study
    36:45 Business Implications and Data Strategy
    46:20 Practical Audit for Your Own AI Systems

    Music credit: "Modern Situations" by Unicorn Heads
    Hosted on Acast. See acast.com/privacy for more information.
  • A Beginner's Guide to AI

    Why AI Needs Its Railroad Barons - Matt Hicks of Redhat // Repost

    21/02/2026 | 52 mins.
    What if artificial intelligence is less like a new app—and more like the railroads of the 19th century?

    In this episode of Beginner’s Guide to AI, I sit down with Matt Hicks, CEO of Red Hat, to explore one of the most powerful metaphors for understanding AI’s role in business today. Just as railroads didn’t merely improve transportation but fundamentally reshaped economies, AI is not just another productivity tool. It is infrastructure. And infrastructure needs builders.

    Matt argues that AI will require its own “railroad barons”—leaders, technologists, and organizations willing to invest, experiment, and lay the tracks that others will run on. We discuss what that means for enterprise AI adoption, open source innovation, and long-term business strategy.

    This conversation goes far beyond hype. It’s about patterns, fear, leadership, and the tension between process and innovation.

    📧💌📧
    Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠⁠
    📧💌📧

    🔑 What You’ll Learn in This Episode:
    Why AI business strategy is today’s equivalent of building railroads
    How Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) will reshape brand visibility
    The balance between experimentation and responsibility in AI adoption
    Why processes vs. innovation remains a critical tension
    How leaders can prepare for AI-driven business transformation

    💬 Quotes from the Episode:
    “AI is like the railroads — it will need its barons to build the infrastructure that carries everyone forward.”
    “The fear isn’t that AI replaces us; it’s that we don’t adapt fast enough to what it enables.”

    ⏱ Chapters
    00:00 Introduction and Red Hat’s Role in AI
    03:01 Why Awareness of AI Technology Matters
    06:00 Creating Progression: From Awareness to Action
    09:01 Personal Experiences with AI Change
    12:00 Recognizing Business Patterns in AI Transformation
    15:01 Patterns, Fears, and Early Adoption Signals
    18:01 Fear vs Opportunity: Why People Hesitate on AI
    21:00 Balancing Experimentation with Responsibility
    27:00 The Maturity Curve of AI Adoption
    30:00 When Processes Prevail Over Innovation
    42:00 AI and the Software Industry’s Perspective
    45:00 Looking Ahead: Strategy and the Future of AI

    🌐 Where to find Matt Hicks
    LinkedIn: Matt Hicks
    Red Hat: redhat.com

    🎵 Music credit: "Modern Situations" by Unicorn Heads
    Hosted on Acast. See acast.com/privacy for more information.
  • A Beginner's Guide to AI

    Move Fast And Don't Break Things: Secure AI Adoption with Samantha Mehta

    19/02/2026 | 54 mins.
    🎙️ In this episode of Beginner’s Guide to AI, Dietmar Fischer talks with Samantha Mehta, solutions engineering leader at AIRIA, about how companies can adopt AI without losing control. If your teams are already experimenting with ChatGPT and AI tools, the real question is not “Should we use AI?” but “How do we use it safely, visibly, and profitably?”

    Samantha explains what enterprise AI security looks like in real life, including AI guardrails that can audit, block, redact, and replace sensitive data. She also unpacks AI governance and AI observability, because you cannot manage what you cannot see. A key theme is shadow AI and AI sprawl: people will use AI anyway, so organizations need sanctioned paths that reduce risk while accelerating adoption.

    On the practical side, this conversation goes deep on agentic workflows. Samantha describes how agents become more than prompts through routing, actions, approvals, looping over documents like CSVs, and scheduled runs that create repeatable outcomes. From internal GPT alternatives to workflows that touch expenses, supply chain planning, and customer support, the episode is packed with grounded examples and a clear starting path.

    📧💌📧
    Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠beginnersguide.nl⁠⁠⁠⁠
    📧💌📧

    About Dietmar Fischer:
    Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com

    Chapters
    00:00 Welcome and why Samantha got into AI
    01:26 What ARIA does: build, test, secure, deliver enterprise AI
    02:19 Real use cases from simple internal GPT to complex workflows
    08:27 How to start: guardrails first, then build your first agent
    11:32 Agentic workflows explained: routing, actions, human in the loop
    17:12 Why security and governance matter and why blocking fails
    31:14 AI sprawl and shadow AI: monitoring and risk management
    40:00 Wow use cases and the future: Blade Runner, change, and jobs
    48:42 Where to find Samantha and ARIA

    Quotes from the Episode
    🪧 “I personally can’t think of a case where an LLM needs to know my social security number.”

    🪧 “People are going to use it no matter what. If you don’t enable safe usage, they’ll still use it.”

    🪧 “Agentic workflows are so much more than just ping an LLM and get a response.”

    🪧 “I always say: build, test, secure, and deliver your usage of AI.”

    Where to find Samantha:
    ➡️ LinkedIn: Samantha Mehta on LinkedIn
    ➡️ Company: look at what AIRIA does

    Music credit: "Modern Situations" by Unicorn Heads
    Hosted on Acast. See acast.com/privacy for more information.
  • A Beginner's Guide to AI

    AI Agents and Real Estate Agents - How Andrew Reville Is Using AI to Transform Real Estate // REPOST

    17/02/2026 | 57 mins.
    AI is transforming the real estate industry — but what does that really mean for agents on the ground? In this episode of Beginner’s Guide to AI, host Dietmar Fischer sits down with Andrew Reville, founder of PeakAgent, to explore how artificial intelligence is reshaping the way agents work, market, and connect with clients.

    📧💌📧
    Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠beginnersguide.nl⁠
    📧💌📧

    From the challenges agents face with lead generation to the opportunities of AI-powered tools, Andrew shares his journey from realtor to tech founder and reveals why the future of real estate belongs to those who embrace AI, not fear it.

    🔑 Key Highlights
    Andrew Reville’s journey from agent to AI entrepreneur

    The real pain points of real estate agents — and how AI can fix them

    AI tools for real estate agents 2025 and why they matter

    How generative AI will transform real estate valuation and marketing

    The future of property listings, client relationships, and agent workflows

    💬 Quotes from the Episode
    “We didn’t want to just build another AI tool — we wanted to solve real pain points for real estate agents.”

    “The dream of being an agent often fades when the reality of chasing leads and endless follow-ups hits.”

    “AI in real estate isn’t about replacing agents — it’s about giving them back the time and energy to love their job again.”

    “I’ve spoken with dozens of agents, and the question I always ask is: what would make you fall back in love with being an agent?”

    “Generative AI has the potential to completely change how we value, market, and sell properties.”

    “The future of real estate belongs to agents who embrace AI, not fear it.”

    ⏱️ Chapters (experimental feature)
    00:00 Welcome & Introduction of Andrew Reville
    05:30 Andrew’s Journey: From Real Estate Agent to AI Entrepreneur
    12:15 Discovering the Potential of AI in Real Estate
    19:40 Building PeakAgent: Solving Pain Points for Agents
    27:50 The Harsh Realities of Being a Real Estate Agent
    36:20 How AI Can Help Agents Fall Back in Love with Their Work
    44:45 Generative AI and the Future of Property Valuation
    52:10 AI Marketing Strategies for Real Estate in 2025
    59:00 Final Thoughts and Andrew’s Advice for Agents

    🌐 Where to find Andrew Reville
    🔗 Website: PeakAgentAI.com
    🔗 LinkedIn: Andrew Reville
    📸 IG: @peakagentai
    🧑‍🦰 Personal IG: @andrew_reville
    🚀 Paper&Purpose - help Andrew doing good deeds: www.paperandpurpose.me

    ✨ Tune in to get my thoughts, and don’t forget to subscribe to our Newsletter!
    🎶 Music credit: "Modern Situations" by Unicorn Heads
    Hosted on Acast. See acast.com/privacy for more information.

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About A Beginner's Guide to AI

"A Beginner's Guide to AI" makes the complex world of Artificial Intelligence accessible to all. Each episode asks someone working with AI about what they do and how AI can help you. Ideal for novices, tech enthusiasts, and the simply curious, this podcast transforms AI learning into an engaging, digestible journey. Join us as we take the first steps into AI 🚀 Hosted on Acast. See acast.com/privacy for more information.
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