The Business Men

Wayne Goss, YouTube legend and entrepreneur built one of the most trusted voices in the beauty industry from his bedroom — without hype, gimmicks, or filters — and turned it into a global business. He talks us through monetising honesty, building a brand his audience actually trusts, and his honest take on skincare and mens make-up. 

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The Business Men is a production of Sony Music Entertainment. 

 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

 

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Will Best, TV host and co‑founder of the award‑winning canned cocktail brand Bloody Drinks, joins Joel and Ben this week. Will shares how him and best mate Harry found a gap in the market at university, when they couldn't order the perfect Bloody Mary, just like Harry made. This sparked a business idea that grew from kitchen experiments into a rapidly expanding drinks company. He talks through the early chaos of creating a recipe worthy of a ready‑to‑drink can, the realities of launching a challenger brand in a crowded market, and why believing in your product (even when everyone thinks you’re a bit mad) is essential. Funny, honest, and packed with genuinely useful insight—this is one for anyone dreaming of turning a passion into a product.

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod



The Business Men is a production of Sony Music Entertainment.



Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts



To bring your brand to life in this podcast, email [email protected]
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Nic Taylor, founder of 47 Skin, shares his truly unbelievable origin story, one that starts not in a lab or a boardroom, but with his grandma Pat.

In this episode, Nic shares the full journey from the moment his grandma discovered the now‑famous compound by complete chance, to Nic realising its potential, to the wild early days of trying to build a business around something that almost never existed.

Joel and Ben dig into the science behind the discovery, the emotional family connection at the heart of the brand, the hurdles of turning an accidental breakthrough into a real product, and the surreal moment Nic realised he might actually be onto something big.

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod



The Business Men is a production of Sony Music Entertainment.



Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts



To bring your brand to life in this podcast, email [email protected]
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Paul Boross AKA “The Pitch Doctor” joins Joel and Ben to break down what really goes into a powerful pitch. With decades of experience coaching CEOs, founders, performers and industry leaders, Paul knows exactly why some ideas soar while others fall flat. In this energetic and insight‑packed episode, the trio dig into the core ingredients of a pitch that actually gets remembered. How to create instant trust and connection with any audience, the biggest communication mistakes people make and why confidence isn’t magic, it’s a skill you can actually build. 

Whether you’re pitching a business, pitching yourself, or just trying to get someone to finally listen, this episode will leave you with the mindset and methods to speak better, influence more, and pitch with purpose! 

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Follow Paul Boross's work at humourology.co and paulboross.com

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod

 

The Business Men is a production of Sony Music Entertainment. 

 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

 

To bring your brand to life in this podcast, email [email protected]
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jordan Schwarzenberger is the creative strategist and media operator behind some of the UK’s biggest digital success stories. From co‑founding Arcade Media to helping scale the global phenomenon of the Sidemen, Jordan has become one of the most influential figures in the creator economy. We dive into how he went from an internship at Vice to leading strategy for top creators, the inside story of building a creator‑first media company, what traditional businesses still get wrong about online audiences, the future of creator‑led brands and entertainment, how the Sidemen’s approach changed the industry, and the business philosophies and lessons that shaped his journey. Whether you’re a producer, creator, entrepreneur, or simply obsessed with the business behind online culture, this episode is packed with insight, honesty, and big‑picture thinking about where the industry is headed. 

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod

 

The Business Men is a production of Sony Music Entertainment. 

 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

 

To bring your brand to life in this podcast, email [email protected]
Learn more about your ad choices. Visit podcastchoices.com/adchoices