Amata World Podcast

• From iOS to Vision Pro: An AR Developer's Journey with Artyom Mihailovich

  In this episode of the Amata World podcast, we speak with Artyom Mihailovich, an augmented reality and spatial computing engineer with over ten years of experience in iOS development, specialising in ARKit, Metal and RealityKit, Apple’s toolkit for XR experience on iOS. Artyom shares his journey into AR, starting with a drawing application for mental health patients and evolving into shader creation and consulting for companies integrating AR. He discusses his dream projects, including collaborations with Apple, and his passion for creating high-quality, VFX-like AR experiences. Artyom also touches on the current limitations of AI in AR development, his preference for native iOS development over cross-platform solutions like Unity, and his work on a B2B AR platform for real estate. Finally he offers advice for aspiring AR developers, emphasizing the importance of understanding 3D and matrices, and shares his hopes for the future of AR, focusing on improved quality and immersive experiences.Key takeawaysAugmented reality development is still a niche field where AI has limited capabilities, offering job security for skilled developers.Native iOS development provides superior AR experiences compared to cross-platform solutions like Unity, especially for complex applications.A strong foundation in 3D concepts, matrices, and shader programming is essential for aspiring AR/XR developers.The future of AR lies in creating high-quality, immersive experiences that blend seamlessly with the real world, driven by advancements in hardware and software.You can connect to Artyom on:LinkedIn: https://www.linkedin.com/in/artyommihailovichInstagram: https://www.instagram.com/artyom.mihailovichX: https://x.com/Qmff0NbsLUPji1WLinkTree: https://linktr.ee/artyom.mihailovichFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

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• From Streetlights to Safety Scores: The AI Behind Safest Way with Alesja and Ilya

  In this episode of the Amata World podcast, we talked to Ilya and Alesja, co-founders of Safest Way, an app designed to calculate the safest routes for pedestrians by analyzing data on street lighting, CCTV, and crime. They share their inspiration behind Safest Way, which stemmed from personal experiences of feeling unsafe while walking at night. The conversation covers how AI, particularly computer vision and language models, is used to assess the subjective perception of safety by analyzing street imagery. Challenges include data quality, diverse viewpoints on safety, and licensing restrictions on using platforms like Google Street View. We also touched on future plans, including hyper-personalization of routes based on individual preferences and the development of a safety foundation model. They also offered advice to those starting with AI, emphasizing the importance of identifying the problem first and strategically applying AI tools rather than over-relying on them.Key takeaways:Safest Way uses AI to enhance pedestrian safety by analyzing objective data (lighting, crime) and subjective perceptions of safety (street imagery).The subjective perception of safety is complex and varies based on individual factors such as gender, age, and personal experiences.Data quality and diversity are significant challenges in using AI to assess safety, requiring strategic data collection and labeling efforts.Future plans include hyper-personalization of routes based on individual preferences and the development of a safety foundation model for urban environments.AI should be applied strategically to solve specific problems, rather than being seen as a universal solution.You can connect to Alesja on:LinkedIn: https://www.linkedin.com/in/alesja-gilvear-8868b839Connect with Ilya:LinkedIn: https://www.linkedin.com/in/ilyankouTo find out more about The Safest Way:Website: https://safestway.co.ukLinkedIn: https://www.linkedin.com/company/safest-wayInstagram: https://www.instagram.com/safestwayappFacebook: https://www.facebook.com/safestwayappDownload Safest Way:App Store: https://apps.apple.com/gb/app/safest-way/id6502523910Play Store: https://play.google.com/store/apps/details?id=com.safestwayFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

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• Web3 Success: Building Community and Adapting to Change with Dhruv Sharda

  In this episode of the Amata World podcast, Dhruv Sharda from Coinstore discusses his journey in the crypto and Web3 space, sharing key lessons from his experiences, including adapting to market changes and the importance of clear communication. He emphasizes the need for founders to focus on building a strong community, being consistent, and investing in themselves. Dhruv also touches on the evolving landscape of Web3, highlighting the potential of real-world asset tokenization and the importance of education and awareness to avoid scams. He encourages founders to be visible, share their stories, and build practical solutions, as the market increasingly rewards practicality and clear communication.Key takeaways:Adaptability is crucial in the volatile crypto market; founders must be ready to pivot and adjust their strategies.Building a strong, active community is essential for project success, even more so than having a large budget.Founders should invest in themselves and be visible, as people connect with people before products.Clear communication and a simple, understandable story are vital for attracting users and partners.The Web3 space is maturing, with a growing emphasis on practicality and real-world applications like RWA tokenization.You can connect to Dhruv on:LinkedIn: https://www.linkedin.com/in/dhruv-sharda/To find out more about Coinstore:Website: https://www.coinstore.com/LinkedIn: https://www.linkedin.com/company/coinstoreTwitter/X: https://x.com/CoinstoreExcFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

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• The Metaverse, AI, and the Quest for a Utopian Future with Martin Krupik

  In this episode of the Amata World podcast, Ana and Bryan interview Martin Krupik, the founder and CEO of Emersa Labs, a company creating games and digital humans. Martin shares his journey into technology, inspired by his uncle's interest in sci-fi and his own visualizations of future platforms and inventions. He discusses Emersa Lab's focus on enterprise AI avatars, which can explain manuals, interact with users, and connect to various APIs. Martin also touches on the potential of AI, his concerns about its misuse, and his hopes for the metaverse. He emphasizes the importance of visual communication, philanthropy, and supporting genius academies. Martin envisions a future where technology enhances human experiences and promotes a more equitable society.Key takeawaysEmersa Labs is focused on developing enterprise AI avatars for training, customer support, and other applications.AI has the potential to greatly enhance productivity and creativity, but it's important to be aware of its limitations and potential for misuse.The metaverse has the potential to enhance work and entertainment, but hardware limitations and safety concerns need to be addressed.Visual communication can play a key role in philanthropy and making the world a better place.Supporting education and providing resources for talented individuals is crucial for driving innovation and progress.You can connect to Martin on:LinkedIn: https://www.linkedin.com/in/martinkrupik/To find out more about Emersa Labs:Website: https://emersalabs.com/LinkedIn: https://www.linkedin.com/company/emersalabs/posts/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

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• Breaking into XR: Antonio Macedo's Journey and Advice for Newcomers

  In this episode of the Amata World Podcast, hosts Ana and Bryan interview Antonio Macedo, the founder and CEO of TotemXR. Antonio shares his journey into XR, starting from his childhood fascination with gaming and technology to his current work in augmented and virtual reality. He discusses his experiences creating AR and VR applications for tourism, museums, and education, highlighting the unique benefits of each technology. Antonio also touches on the potential of XR for empathy-building and raising awareness about social issues. He expresses his excitement about the future of XR, particularly the advancements in hardware and the integration of AI, and offers advice to those interested in entering the XR industry.Key takeaways:XR technology, particularly AR, is highly effective for educational purposes, especially in museums and tourism, as it enhances engagement and provides context to historical sites and artefacts.VR is a powerful tool for building empathy and raising awareness about social issues by allowing users to experience situations from different perspectives.The XR industry is still in its early stages, offering opportunities for newcomers to learn and contribute, with resources like Unity, Unreal Engine, and online tutorials readily available.AI is becoming increasingly integrated into XR experiences, enabling more interactive and personalised content, such as virtual historical figures that can answer questions.Hardware advancements are making XR technology more accessible and comfortable, with smaller, more powerful headsets and AR glasses on the horizon, potentially leading to widespread adoption.You can connect to Antonio on:LinkedIn: https://www.linkedin.com/in/antonio-macedo-aa8761112/To find out more about TotemXR:Website: https://totemxr.com/Facebook: https://www.facebook.com/totemvrLinkedIn: https://www.linkedin.com/company/totem-xr/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastKey takeawaysX: https://x.com/amataworldpod

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