Amata World Podcast

• EP117 Building the UK into a Global Leader in Music Tech Innovation with Matt Cartmell

  In this episode of the Amata World podcast, Matt Cartmell, Chief Executive of Music Technology UK, shares his journey from PR to music journalism to leading a trade association for music tech companies. He discusses the broad scope of music technology, including production tools, distribution, fan engagement, and the impact of AI. At Music Technology UK, they’re creating a thriving community where technology and music converge to drive innovation and growth. In this episode, Matt emphasizes the importance of community and collaboration in driving innovation and working towards recognition of the UK remains a global leader in music tech. He also addresses the challenges and opportunities presented by AI in the music industry, advocating for balanced discussions and fair compensation for artists. The episode highlights MTUK's initiatives, such as events, partnerships, and programs to support female founders, and encourages listeners to get involved in shaping the future of music technology.Key takeaways:Music technology encompasses a wide range of tools and technologies, from music creation and production to distribution, fan engagement, and immersive experiences.AI is revolutionizing the music industry, offering opportunities for democratization and innovation, but also raising concerns about copyright and fair compensation for artists.Collaboration and community are essential for driving innovation and growth in the music tech sector, bringing together startups, scale-ups, investors, and artists.Music Tech UK aims to be a hub for the music tech ecosystem, fostering partnerships, providing resources, and advocating for the UK as a global leader in music tech innovation.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future. To connect to Matt:LinkedIn: https://www.linkedin.com/in/matt-cartmell-31a8b09/Bluesky: https://bsky.app/profile/mattcartmell.bsky.socialTo find out more about Music Technology UK:Website: https://musictechnology.uk/LinkedIn: https://www.linkedin.com/company/music-technology-uk/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

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• EP116 Immersive Tech Revolution: Solving Real-World Problems with VR/AR with Jeremy Dalton

  For our latest video episode on our podcast for the XR week we chose Jeremy Dalton, an Immersive Tech Advisor, Speaker and the Author of Reality Check. Jeremy shares his journey from a finance background to becoming a leading voice in XR, detailing his early experiences with VR, his efforts to establish PwC's first dedicated immersive tech team, and his current work with various organisations to promote the use of XR. Jeremy helps clients understand, quantify, and implement the benefits of virtual reality and augmented reality technology (sometimes collectively referred to as XR, immersive technologies or spatial computing). He has given talks all over the world on the subject of XR and has been featured in newspapers, radio, and online through The Financial Times, the BBC, and others. As part of his mission to educate, connect and inspire, he has worked with the World Economic Forum on XR initiatives and currently sits on the advisory board of Immerse UK, a UK government supported cross-sector network for businesses, research groups and educational organisations that are engaged with immersive technologies.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Jeremy:Website: https://jeremydaltonxr.com/LinkedIn: https://www.linkedin.com/in/jeremydalton/Virtual reality vs video conferencing: https://www.pwc.ch/en/insights/data-analytics/virtual-reality-vs-video-conferencing.htmlTo find out more about Reality Check XR:Website: https://realitycheckxr.com/Amazon: https://www.amazon.co.uk/Reality-Check-Supercharge-Your-Business/dp/1398618748/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

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• EP115 From Landscape Architecture to GenAI: Arzu's Multidisciplinary Approach to Creative Technology

  For our next video episode on our podcast for the AI week we chose Arzu Celik, the founder of Azul Creative MDS, a multidisciplinary design studio founded in London in 2021. The studio develops innovative ideas for a future where creativity converges with technology, opportunity, and sustainability. Azul Creative Mds empowers individual creatives, businesses, and companies with creativity by integrating AI and emerging technologies through tailored training, consultancy, content, and design solutions.In this episode, we discuss her background in landscape architecture and game design, leading to her current work in generative AI. As well, we discuss her experiences with commercial AI projects, and her current work training primary school children to use AI creatively. Arzu also addresses the challenges and ethical considerations of AI adoption, particularly for small businesses, and offers advice to creatives looking to enter the field. She expresses optimism about the future of AI and its potential to address global issues like climate change, emphasizing the importance of ethical use and positive training data.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Arzu:Website: https://arzucelik.myportfolio.com/LinkedIn: https://www.linkedin.com/in/arz4/Twitter/X: https://x.com/cElk_ArzuMedium: https://medium.com/@arzucelik-acmYoutube: https://www.youtube.com/@arzucelkTo find out more about Azul Creative MDS:Website: https://azulcreativemds.co.uk/LinkedIn: https://www.linkedin.com/company/azul-creative-mds/Instagram: https://www.instagram.com/azul_creative_mdsTikTok: https://www.tiktok.com/@azulcreativemdsTwitter/X: https://x.com/azulcreativemdsYoutube: https://www.youtube.com/@AzulCreativeAIFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

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• EP114 Reflecting on the rapidly changing landscape around Web3 and Crypto with Alex Fatuliaj

  The next guest on our podcast for the Web3 week is Alex Fatuliaj, Co-Founder and COO of Simplicity Group. Specialising in behavioural economics and politics, Alex is an advocate for sustainable token economies with a keen eye for incentive alignment and value accrual. He also mentors other Web3 startups, he took on a mentor role in the Outlier Ventures acceleration program and Techstars Web3 2025.In this episode, we discuss Alex’s background, his experience going from traditional finance into web3 and tokenomics, as well as covering his hopes and predictions for the future of Web3 and his own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Alex:LinkedIn: https://www.linkedin.com/in/afatuliaj/Telegram: https://t.me/afatuliajTwitter/X: https://x.com/afatuliajTo find out more about Simplicity Group:Website: https://www.simplicitygroup.xyz/LinkedIn: https://www.linkedin.com/company/simplicitygroupTelegram: https://t.me/SimplicityGroupTwitter/X: https://x.com/SimplicityWeb3Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

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• How culture and geopolitics affects the games we make, with Kate Edwards

  For our new video episode on our podcast for the Gaming week we chose Kate Edwards, CEO, Principal Consultant & Geographer at Geogrify LLC and Chief Experience Officer & Cofounder at SetJetters. Kate has a background as a geographer, writer, and content culturalization strategist, better known for her 32+ years of culturalization work of video games. She spent 13 years as a geographer working in various roles at Microsoft, creating the Geopolitical Strategy team and implementing company-wide policies and processes to evaluate and manage geopolitical and cultural content issues across all the company's software products - including games. After leaving Microsoft, she founded her consulting firm Geogrify which focuses on content culturalization and strategy, primarily for the video game industry. She was listed as one of "The 10 Most Powerful Women In Gaming" in 2013 by Fortune, and in 2014 she was named as one of the video games industry's six "People of the Year". In 2021, she was inducted into the Women in Games Hall of Fame.In this episode, we discuss Kate’s background, her path of forging a unique position for herself in the game industry, as well as covering her hopes and predictions for the future of gaming and her own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Kate:Wikipedia: https://en.wikipedia.org/wiki/Kate_EdwardsLinkedIn: https://www.linkedin.com/in/geogrify/Twitter/X: https://x.com/geogrifyFacebook: https://www.facebook.com/valkyrie.kate/To find out more about SetJetters:Website: https://setjetters.com/LinkedIn: https://www.linkedin.com/company/setjetters-inc/Instagram: https://www.instagram.com/setjetters/Facebook: https://www.facebook.com/setjettersappYoutube: https://www.youtube.com/channel/UC9bgnIt5wCTb_4toax9rSfQTwitter/X: https://x.com/setjettersappFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

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