Amata World Podcast

• EP121 XR for Social Impact: A Social Scientist's Perspective on XR with Maruša Levstek

  In this episode of the Amata World podcast for the XR week, we speak with Dr Maruša Levstek, a social scientist working at the intersection of the creative industries, technologies, and impact. She was an audience researcher at StoryFutures, where she focused on researching XR. She is currently a UX researcher at CoSTAR Network National Lab / StoryFutures, a Story Associate at AKO Storytelling Institute at UAL, and also a member of the Environmental Sustainability Working Group, part of Innovate UK Immersive Tech Network. Her research primarily focuses on storytelling and XR, and how the two intersect and lead to social impact. Here she shares her experience of working with prominent XR projects, such as the BBC/Factory42 Green Planet AR Experience and the Keeper of Paintings with the National Gallery and Arcade, and the key lessons she’s learned to create meaningful XR experiences. We also hear what her outlook is for the XR industry, as well as advice for people getting into the field.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.You can connect to Maruša on:LinkedIn: https://www.linkedin.com/in/marusalevstek/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

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• EP 120 From Cinematography to AI Creative: Embracing the Paradigm Shift in the Creative Industry with Lucas Stanley

  In this episode of the Amata World podcast, Lucas Stanley, a Senior AI Creative at Jellyfish, discusses the evolving role of AI in the creative and marketing industries. Lucas shares his journey from cinematography to leading AI creative initiatives, driven by the paradigm shift he witnessed with the release of OpenAI's Sora. He explains how his role bridges the gap between creative and production teams, leveraging AI to streamline processes and foster innovation. Lucas also touches on the ethical considerations and challenges of using AI in marketing, emphasising the importance of staying updated with the latest AI models and technologies. He provides advice for those transitioning into AI-driven creative roles, highlighting the need to focus on artistic vision and adaptability rather than traditional artisanal skills. The conversation explores the potential future impacts of AI on creativity and marketing, emphasizing the importance of embracing AI as a tool for innovation and expression.Key takeawaysAI is transforming the creative process by blurring the lines between ideation and production, requiring a new approach that integrates creative and production teams.Staying updated with the rapidly evolving AI landscape is crucial for professionals in the creative and marketing industries, but it's equally important to discern hype from practical applications.The shift towards AI necessitates a focus on artistic vision and adaptability, as traditional artisanal skills become less critical. The ability to synthesize and leverage AI tools to express unique ideas is key.The future of AI in creativity and marketing holds immense potential, with AI-driven tools democratizing access to high-quality visuals and enabling new forms of creative expression.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.You can connect to Lucas on:LinkedIn: https://uk.linkedin.com/in/lucasstanleyTo find out more about Jellyfish:Website: https://www.jellyfish.com/LinkedIn: https://www.linkedin.com/company/jellyfish-online-marketingX: https://twitter.com/jellyfishglobal/Youtube: https://www.youtube.com/user/JellyfishAgency/Instagram: https://www.instagram.com/jellyfishglobal/TikTok: https://www.tiktok.com/@jellyfishglobalFacebook: https://www.facebook.com/JellyfishGlobalFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

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• EP119 Web3 Realities: Beyond the Hype with James Zaki

  In this episode of the Amata World podcast we speak with James Zaki, a Developer Relations Engineer at Aztec and host of London's weekly Web3 workshops. James shares his journey into Web3, starting with a recommendation from a choir member and leading to his passion for Ethereum's potential for evolution and programmability. The discussion covers the current state of Web3, comparing it to past tech hype cycles like AI, and emphasizes the importance of managing expectations. James provides advice for those interested in entering the Web3 industry, suggesting they explore applications within their own domains and stay curious about the technology. The conversation also touches on the significance of decentralization, the role of zero-knowledge proofs, and the potential for Web3 to empower individuals with control over their data. James highlights the recent upgrade with spectra and smart accounts, which will improve UX and make the integration of the tech easier. He also teases upcoming events in London and shares his contact information for those interested in learning more.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.You can connect to James on:LinkedIn: https://www.linkedin.com/in/jameszaki/X: https://x.com/james_zakiGithub: https://github.com/jzakiTo find out more about his Web3 workshops check out:https://events.humanitix.com/tours/weekly-web3-workshops

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• Rethinking the game developer – publisher relationship with Matt Spall

  In this episode of the Amata World podcast we speak with Matt Spall, Co-Founder and COO of Pitchify, and also a game industry veteran with over 42 years of experience. With his latest venture, Pitchify, he is helping developers, publishers and investors speed up the games funding process by providing the tools to get to the right deals faster. Matt and his co-founder, Gina Jackson, are both games industry veterans and have experienced both sides of the table when it comes to deal making. They saw a great opportunity to transform the industry with the right tools, and Pitchify was born.In this episode, we go over Matt’s extensive background in the games industry that lead up to the present, as well as his experience working on his own games up till Pitchify. He also shares his thoughts on the growing impact of indie games and what he looks forward to in the future.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Matt:LinkedIn: https://www.linkedin.com/in/mattspall/Twitter: https://x.com/mattspallTo find out more about Pitchify:Website: https://pitchify.games/LinkedIn: https://www.linkedin.com/company/pitchifygames/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

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• EP117 Building the UK into a Global Leader in Music Tech Innovation with Matt Cartmell

  In this episode of the Amata World podcast, Matt Cartmell, Chief Executive of Music Technology UK, shares his journey from PR to music journalism to leading a trade association for music tech companies. He discusses the broad scope of music technology, including production tools, distribution, fan engagement, and the impact of AI. At Music Technology UK, they’re creating a thriving community where technology and music converge to drive innovation and growth. In this episode, Matt emphasizes the importance of community and collaboration in driving innovation and working towards recognition of the UK remains a global leader in music tech. He also addresses the challenges and opportunities presented by AI in the music industry, advocating for balanced discussions and fair compensation for artists. The episode highlights MTUK's initiatives, such as events, partnerships, and programs to support female founders, and encourages listeners to get involved in shaping the future of music technology.Key takeaways:Music technology encompasses a wide range of tools and technologies, from music creation and production to distribution, fan engagement, and immersive experiences.AI is revolutionizing the music industry, offering opportunities for democratization and innovation, but also raising concerns about copyright and fair compensation for artists.Collaboration and community are essential for driving innovation and growth in the music tech sector, bringing together startups, scale-ups, investors, and artists.Music Tech UK aims to be a hub for the music tech ecosystem, fostering partnerships, providing resources, and advocating for the UK as a global leader in music tech innovation.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future. To connect to Matt:LinkedIn: https://www.linkedin.com/in/matt-cartmell-31a8b09/Bluesky: https://bsky.app/profile/mattcartmell.bsky.socialTo find out more about Music Technology UK:Website: https://musictechnology.uk/LinkedIn: https://www.linkedin.com/company/music-technology-uk/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

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