What does it really take to become a fashion designer?
In this episode of How To Become A…, Grace sits down with Alethea, a designer at Next, to break down the reality of working in fashion, from high street accessories to predicting next year’s trends.
From growing up on a council estate with dreams of becoming a designer, to working for Vivienne Westwood, to designing pieces you’ve probably seen on the high street, Alethea’s journey proves there’s no single route into fashion.
Alethea shares:
Always knowing she wanted to be a fashion designer
The teacher who helped map out her path
Studying fashion at university and foundation year
Working for Vivienne Westwood and Lulu Guinness
Why she moved from designer brands to the high street
How fashion really makes money
The difference between designer labels and commercial fashion
What it’s like seeing your designs out in the real world
The pressure of development trips to factories
How trends are actually predicted
Why macro trends (like politics and economics) shape what we wear
Navigating feedback and rejection in creative roles
The realities of working in fashion production
She also opens up about:
Why you don’t need to be “fashion crazy” to work in fashion
How to break into the industry without connections
Why you should make your mistakes working for someone else
The importance of developing thick skin
Why creativity and commercial awareness must work together
If you’re interested in:
Becoming a fashion designer
Working in high street fashion
Trend forecasting
Creative careers
How to get into the fashion industry
Commercial design roles
This episode is for you.
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