In The Making with Lauren Goodman

What does it really take to build a successful creative business?
In this solo episode of In The Making, Lauren reflects on the biggest lessons from Season 3 — pulling together insights from conversations with leading wedding industry professionals, creative entrepreneurs, and founders.
From starting a business without a perfect plan to navigating messy growth, saying yes before you feel ready, and building confidence through action, this episode is packed with honest takeaways for anyone building a business in the creative or wedding industry.
Lauren also shares her own journey — from starting without experience to building a luxury wedding planning business — and why success rarely follows a straight path.
In this episode, we cover:
How most successful businesses start from a problem or idea

Why you don’t need a perfect business plan to begin

The importance of saying yes before you feel ready

Building confidence through action and experience

Why business growth is messy, non-linear, and constantly evolving

Lessons from wedding planners, florists, and creative founders

Real insights into building and scaling a creative business

Whether you're a wedding supplier, creative entrepreneur, or service-based business owner, this episode is a powerful reminder that success is built through action, resilience, and adaptability.
🎧 In The Making — real conversations on building a creative business.

What is a wedding content creator — and why is this role transforming the wedding industry?
In this episode of In The Making, Lauren is joined by Melissa from MB Weddings & Events to explore the rise of wedding content creation and how social media is reshaping modern weddings.
From going viral on TikTok to building a fully booked business, Melissa shares how she transitioned from teaching into a new and rapidly growing space within the wedding industry.
This conversation also dives into the difference between content creators, videographers, and photographers — and the growing demand for real-time, authentic wedding content.
In this episode, we cover:
What a wedding content creator actually does

The rise of TikTok and social media in weddings

Building a business through viral content

The difference between content creators and videographers

Industry standards and the challenges of a low barrier to entry

Branding, positioning, and standing out in a saturated market

The future of wedding content and digital storytelling

If you're a wedding supplier, creative entrepreneur, or content creator, this episode gives insight into one of the fastest-growing roles in the industry.

In this mini Q&A episode of In The Making, I’m answering real questions sent in by listeners and members of my audience.
From navigating tricky client situations to making confident business decisions, these short episodes are designed to give honest, practical insight into the real challenges business owners face.
Whether you're working in the wedding industry, running a creative business, or growing a service-based business, these listener-led episodes are here to support you through the decisions you're making every day.
If you’ve ever wondered whether other business owners are facing the same challenges — trust me, they are.

How do you turn a completely new idea into a successful business?
In this episode of In The Making, Lauren sits down with Daisy Amodio, founder of The Proposers — the UK’s first marriage proposal planning company.
From creating a brand-new niche in the wedding industry to landing a TV show and planning over 5,000 proposals, Daisy shares the reality of building a unique business from scratch.
This episode dives into marketing to an unconventional audience, navigating growth, and the truth about media exposure — including why a TV show didn’t necessarily translate into business growth.
In this episode, we cover:
Building a niche business in the wedding industry

The story behind The Proposers

Marketing to men and a unique target audience

Landing a TV show and what it’s really like behind the scenes

Why visibility doesn’t always equal revenue

Scaling a creative service-based business

Lessons in entrepreneurship, growth, and resilience

If you’re looking to stand out in a crowded market or build something different, this episode is full of insight into thinking creatively and backing your ideas.

TRIGGER WARNING: Miscarriage and pregnancy loss
How do you run a business while navigating motherhood — especially when life doesn’t go to plan?
In this deeply honest episode of In The Making, I sit down with Holly to talk about the reality of running a business while becoming a parent — and the emotional journey that comes with it.
Together, we share the conversations that so many business owners have quietly behind closed doors — from pregnancy planning and miscarriage to maternity leave, returning to work, and navigating the constant juggle between career and family life.
This episode includes a trigger warning for pregnancy loss, as Holly openly shares her experience of miscarriage and the emotional impact of navigating grief while continuing to run a business. It’s a conversation rooted in honesty, vulnerability, and the importance of speaking about topics that often feel difficult to say out loud.
We also talk about the reality of parenting while running a business — the mental load, the guilt, the pressure to “balance it all,” and the truth that balance often feels impossible.
At its heart, this episode is about reassurance — that you’re not alone, and that behind the scenes, many of us are navigating the same challenges.