In The Making with Lauren Goodman

It’s the In The Making Christmas Special — and for once, we’ve left business at the door.In this festive episode, Lauren and Nat swap strategy for sparkle as they dive into all things Christmas: traditions, chaos, cosy moments, food, films, gifting, and everything in between. Expect laughter, nostalgia, questionable opinions about mulled wine, and a very honest look at how we both really spend the festive season.No lessons, no lists, no leadership chat — just two friends, a mic, and a whole lot of Christmas joy.Grab a mulled wine, light a candle, and settle in for our most fun episode of the year. 🎄✨

In this episode, Lauren is joined by photographer, educator, and marketing powerhouse Rebecca Carpenter for a refreshingly honest conversation about what’s actually working in wedding industry marketing right now.Together, they dive into:✨ How TikTok, Instagram, and Pinterest are shifting — and what creators need to do to adapt✨ The real reason your content isn’t landing (and what to change today)✨ Why trends move faster than ever — and how to stay relevant without burning out✨ The difference between creating to be seen vs. creating to convert✨ Our unfiltered truths about visibility, audience behaviour, and showing up with confidenceWhether you're a planner, photographer, stylist, florist, or anywhere in the wedding world, this episode gives you the mindset and marketing clarity you didn’t realise you needed.A must-listen if you want to grow your audience, evolve with the platforms, and market your business with intention—not overwhelm.Follow Rebecca on Instagram @rebeccacarpenterphotography.Follow us @bluebirdcreative_education.

If you want to break into higher-budget weddings, raise your prices, or step into the luxury market, building relationships with wedding planners can be a great, intentional move— but there’s a right and a wrong way to do it.In this short, mini episode, Lauren breaks down the core behaviours, mindset shifts, and networking etiquette that help you build genuine, long-term relationships with planners — not forced “connections” that get ignored.You’ll learn:• What planners actually look for in the suppliers they recommend• The biggest red flags that stop you getting noticed• How to approach planners without being pushy• Why trust, consistency, and professionalism matter more than DMs• And how strong planner relationships can transform your bookings and elevate your brandWhether you’re refining your positioning or stepping into the luxury space, this episode gives you the clarity and direction to start building relationships the right way.Follow us on Instagram @bluebirdcreative_education

In this episode, Lauren is joined by Mia Sylvia — artist, innovator, and industry leader — for a beautifully honest conversation about creativity, evolution, and following the work you were always meant to do.Mia shares her journey from growing up as a creative teenager, to starting her business in her first year of university, to shaping the industry with her distinct style and romantic approach to design.They talk about:• The creative identity she’s carried since childhood• How her business evolved over the last 5–7 years• Innovation, originality, and staying true to your own path• What it means when others follow your ideas• Creativity as romance, poetry, and personal truthMia’s reflections are profound, grounded, and overflowing with artistic wisdom.A must-listen for any creative, founder, or artist following their own path.Find Mia's Instagram here.Follow us on Instagram @bluebirdcreative_education

In this episode, Lauren is joined by Robyn Isherwood, founder of Encore Lifestyle, for a conversation about what it really takes to lead, build, and keep going in the creative industry.Robyn shares the moments that demanded resilience — the times she was knocked down, the lessons she had to learn the hard way, and how each chapter shaped her into the leader she is today.They dive deep into:The realities of building a business that aligns with your valuesWhy respect and trust are the foundation of strong teamsHow to rebuild confidence when things feel heavyAnd why resilience isn’t something you’re born with — it’s madeThis is an honest, grounded, and empowering conversation for anyone on the journey of building something meaningful.Find out more about Robyn and her businesses here.Follow the podcast on Instagram @bluebirdcreative_education