Technically Creative by KoobrikLabs

Can you copyright AI-generated work? If you create a film, image, character or advertisement using generative AI, who actually owns it?
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In this episode of Technically Creative, Orlando Wood sits down with Lisa Oratz, Senior Counsel at Ashurst, to explore AI copyright law, intellectual property ownership, fair use, and how filmmakers, artists, advertising agencies and creative companies can legally protect work created using generative AI.
Lisa specializes in technology, entertainment and intellectual property law, advising studios, production companies, artists and technology businesses navigating the rapidly evolving legal landscape surrounding artificial intelligence.
One of the biggest misconceptions about generative AI is that anything created using AI cannot be copyrighted.
Lisa explains why that's not necessarily true.
She discusses how her team secured copyright registration for Critters, an AI-assisted animated short film, by demonstrating meaningful human authorship through scripting, editing, modification and the selection and arrangement of AI-generated material.
The conversation explores what constitutes sufficient human creative involvement, whether detailed prompts and storyboards can establish copyright protection, and why AI-generated characters and individual assets present particular legal challenges.
They also examine the major AI copyright lawsuits involving Anthropic and Meta, the fair use debate surrounding AI training data, and how creators can minimize infringement risks when using generative AI tools.
Finally, Orlando and Lisa discuss AI-generated actors, digital replicas, Tilly Norwood, SAG-AFTRA and how artificial intelligence could change the future of filmmaking and creative ownership.
In this episode:
Can AI-generated films, images and characters be copyrighted?
How human authorship establishes copyright protection for AI-assisted work
The story behind Critters and its successful copyright registration
AI prompts, storyboards, editing and intellectual property ownership
Anthropic, Meta, AI training data and the fair use debate
How creators can protect their work and reduce copyright infringement risks
Synthetic actors, digital replicas, Tilly Norwood and SAG-AFTRA
What AI copyright law means for the future of filmmaking and advertising
Technically Creative is a technology podcast for people who don't necessarily think of themselves as tech people, hosted by Orlando Wood, CEO of KoobrikLabs.
This episode is sponsored by the Future of Life Institute, a nonprofit organization working to ensure that transformative technologies, including artificial intelligence, benefit humanity while reducing their potential risks.
#AICopyright #GenerativeAI #CopyrightLaw #AIFilmmaking #TechnicallyCreative

Weekly AI news for the creative industries. This week, Technically Creative asks whether ad tech is about to become something much bigger: the system that creates, distributes, targets, measures and continuously rewrites advertising.
TikTok, Meta, OpenAI, NBCUniversal, FreeWheel, Newton and Omnicom are all pushing AI deeper into advertising. Creative generation, media buying, audience targeting, campaign optimization and measurement are starting to collapse into the same technological loop.
Technically Creative is brought to you by KoobrikLabs, the AI/IT partner for creative companies - www.koobriklabs.com
That matters because advertising technology used to answer one question: who should see this ad?
Now it is increasingly able to answer another: what ad should exist for that person in the first place?
We look at how conversational AI could transform advertising intent, what happens when AI agents negotiate media and purchasing decisions with other AI agents, and why dynamic product placement inside finished films and television raises much bigger questions about authorship, creative control and whether a piece of media is ever truly finished.
Elsewhere, publishers including HarperCollins, Simon & Schuster and Hachette are using AI internally. Audible wants to use synthetic narration to make far more books available as audiobooks. Sony Music says it has requested the removal of more than 260,000 AI-generated tracks impersonating its artists. And local AI could become increasingly important for creative companies trying to keep unreleased scripts, rough cuts, pitches and client data secure.
We also look at OpenAI’s work on AI-generated text provenance and Nikon’s decision to disqualify an AI-manipulated scientific image, which may point toward a more useful way of thinking about AI policy: different contexts require different rules.
Hosted by Orlando Wood, founder of KoobrikLabs, Technically Creative covers the increasingly interdependent worlds of AI, advertising, Hollywood, media, technology and the creative industries.

How is AI actually changing professional film and advertising production?
Technically Creative is brought to you by KoobrikLabs, the IT and AI partner for creative companies.
In this episode of Technically Creative, Orlando Wood sits down with Ryan Black and Kyt Janae from Luma AI to explore how generative AI is moving beyond individual image and video generation and into professional filmmaking, VFX, advertising, pre-production, post-production, and hybrid production workflows.
Luma is building AI tools designed around the way professional creatives actually work. Ryan and Kyt explain Luma Agents, a multimodal creative platform that combines Luma’s image and video models with other leading AI models, while Kyt explains her role as a Forward Deployed Creative, working directly with creative teams to integrate AI into existing production pipelines.
The conversation explores a fundamental shift in creative production: AI can allow filmmakers and creative teams to explore dozens or hundreds of possibilities before committing enormous time and money to execution, while maintaining the specificity, consistency, control, and collaboration professional work requires.
They also explore hybrid filmmaking, including Luma’s work with filmmaker Jon Erwin, Wonder Project, and AWS, where live actors, motion capture, virtual production, volume stages, VFX, and generative AI are brought together into a more collaborative production process.
Ryan and Kyt discuss how AI can help with previs, storyboarding, set extensions, VFX, character consistency, localization, post-production, and creative iteration, while allowing experienced artists and filmmakers to remain in control of the work.
And Kyt makes an important point: as these tools become more capable, creative thinking becomes more valuable. The model can generate possibilities. It still needs someone with an idea worth pursuing.
We explore:
How Luma Agents work inside professional creative workflows
What a Forward Deployed Creative actually does
Why AI production is moving beyond the one-prompt workflow
How filmmakers can explore hundreds of creative possibilities before committing to execution
AI-assisted filmmaking, VFX, previs, and post-production
How hybrid production combines live actors, virtual production, motion capture, and generative AI
Luma’s work with AWS, Wonder Project, and filmmaker Jon Erwin
Why experienced filmmakers and artists remain essential to AI workflows
How AI can give creative teams greater speed, specificity, consistency, and control
Robert Rodriguez using AI to explore ideas he has carried for decades
Why AI could make previously too expensive or complicated creative ideas possible
How professional film and advertising workflows are changing
This is a conversation about what happens when generative AI stops being something creatives experiment with on the side and starts becoming part of the professional production pipeline.
For filmmakers, producers, VFX artists, advertising creatives, agencies, studios, and anyone trying to understand how AI is changing film production, this is a practical look at what the next creative workflow could actually look like.
Technically Creative is a technology podcast for people who don’t necessarily think of themselves as tech people, exploring how AI and technology are changing film, television, advertising, media, and the creative industries.

Weekly AI news for the creative industries. This week, Technically Creative looks at the rise of AI agents and a much bigger question than whether AI can write, code or make images: how much authority are we actually prepared to give it?
OpenAI and Meta are pushing toward always-on AI agents that can access files, communicate with people and act on your behalf. That became very real this week when a Meta Muse user discovered the agent had shared his home address with a Facebook Marketplace buyer after being given persistent permission.
The issue is no longer simply whether AI follows instructions. It is whether humans actually understand the permissions they are granting.
We also look at Apple tightening access controls around autonomous AI, what agentic AI could mean for advertising, Rich Silverstein’s GPT Rich, Ben Affleck’s approach to responsible AI filmmaking, and the bigger question behind Skydance, Paramount and Warner Bros.: can you modernize the machinery without destroying the creative culture?
Plus, new legal signals around AI copyright, fair use and publisher rights.
Hosted by Orlando Wood, founder of KoobrikLabs, Technically Creative covers the intersection of AI, technology, Hollywood, advertising and the creative industries.

What happens when the agency advising a client on who should produce its advertising also has a financial interest in producing the work itself?
Technically Creative is brought to you by KoobrikLabs, the data partner for creative companies.
In this special episode of Technically Creative, Orlando Wood sits down with Steve Davies, CEO of the UK’s Advertising Producers Association (APA), and Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP), to discuss the growing fight over WPP, in-house agency production, independent production companies, competitive bidding, and the future of commercial production.
The conversation follows a WPP memo encouraging agencies to move production toward WPP Production and offering guidance on how to respond when clients request competitive bids. The memo has triggered a major reaction across the advertising production industry.
Steve and Matt make an important distinction: agencies can produce and compete for work. The issue is whether an agency can fairly compete for that work while also influencing the process that determines who wins it.
That opens up a wider conversation about the traditional triple-bid system, conflicts of interest, transparency, pricing, talent, and what genuine competition provides to advertisers.
They also explore the role independent production companies play in discovering and developing directors, investing in creative talent, and supporting careers across production, editing, VFX, and music. As holding companies build larger internal production capabilities, what happens to the ecosystem that develops the next generation of talent?
The conversation also looks at generative AI, changing advertising economics, the growth of social content, pressure on holding companies, and how independent production companies are adapting as the commercial production business changes.
We explore:
Why the WPP production memo caused such a strong industry reaction
In-house agency production and potential conflicts of interest
Why the triple-bid system matters to advertisers
The difference between internal bids and genuine market competition
How independent production companies develop directors and creative talent
How AI and changing advertising economics are reshaping production
What production companies can do to adapt
What marketers should ask their agencies about production and competitive bidding
This is a conversation about who controls commercial production, what fair competition looks like, and how clients, agencies, holding companies, and independent producers navigate a rapidly changing advertising industry.
Technically Creative is a technology podcast for people who don’t necessarily think of themselves as tech people, exploring how technology is changing advertising, film, television, media, and the creative industries.