Lead on Purpose with James Laughlin

• Growth Starts When You Stop Being the Smartest in the Room

  Grab a copy of my new book Habits of High Performers here - www.thehabitbook.comIn this solo episode, I am sharing lessons from my recent time in Hong Kong, Singapore and Fiji, and what I am learning from leaders, innovators and real world conversations on the ground.From delivering keynotes to sitting with the head of Meta for Asia Pacific over lunch, this episode is about mindset, growth and staying curious.In this episode, you will discover:Why a possibilitarian mindset is a competitive advantageWhat world class leaders are focused on right nowWhy staying the least intelligent person at the table matters for growthThe truth about consistency and why most people never reach the topYou will also hear a powerful message from a reader whose life shifted after applying the VP decision filter from the book, plus a first mention of an invite only high performance retreat coming in 2026.If you have been running fast or searching for clarity, this episode will help you slow down, think bigger and lead on purpose.Check out WisprFlow - the app giving me 2 full days back that I accidentally forgot to expand on in the episode lol - https://wisprflow.ai/get-started?referral=JAMES5199&utm_source=referralEmail Caroline if you’re interested in the retreat in 2026 - [email protected] would mean the world if you could leave me a book review on Goodreads - https://www.goodreads.com/book/show/228720720-habits-of-high-performersGet the Growth Weekly Newsletter sent straight to your inbox and join 1000’s of other high-performers on the road to self-mastery  - https://www.jjlaughlin.com/newsletterOn my channel I aim to bring you world-class guests and create epic videos to help you level up your leadership and personal mastery.Send me a personal text messageSupport the show

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• How to rank #1 on ChatGPT with Kasim Aslam

  Order my new book Habits of High Performers here - www.thehabitbook.com In this episode of Lead On Purpose, I chat with Kasim about AEO and how it's changing the way we get found online. We also dive into hiring, as he shares his seven step system for finding top performers anywhere in the world. We wrap up with a powerful reminder to stop overthinking and just ship it.What we cover:How AEO differs from SEO and why personal authority now matters mostWhy schema markup and social proof drive visibility in LLMsHow consistency and positioning helped me rank top for high performance leadership searchesKasim’s seven step hiring system to attract, test, and keep elite talentWhy action beats endless planning and learningIf you want LLMs to find you and you want your team to perform at an elite level, this conversation gives you a clear plan to start today.Check out the AEO community and get your free book here - https://aeo.co/free/Grab a copy of ‘Hire’ here - https://thehirebook.comConnect with Kasim here - https://kasim.meIf you’re interested in having me deliver a keynote or workshop for your team contact Caroline at [email protected]: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Send me a personal text message - If you're interested in booking me for a keynote or workshop, contact Caroline at [email protected] the show

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• How AI Can Help Your business Grow Faster (No Tech Skills Needed) with Hikari Senju

  Order my new book Habits of High Performers here - www.thehabitbook.com Replace guesswork with data and make your ads pay for themselves.In this episode of Lead On Purpose, I sit down with Hikari of Omneky, an AI-powered platform that turns creative and performance data into higher return on ad spend across every major channel. Based in the Bay Area and building in AI since 2018, Hikari shares a clear, human take on what to do now, what to ignore, and how to use agents and automation without losing your brand.We cover:Why AI is unavoidable and how to stay current without overwhelm.How to vet AI consultants, avoid weak proofs of concept, and set sensible ROI tests.Getting found by LLMs: content quality, citations, and brand signals models actually weight.What Omneky does differently: data-driven creative, full visibility and control, and true omnichannel testing that lifts ROAS.Agents, security, and the near future of work for small and mid-sized teams.If you run ads or plan to, this one will save you money and focus your efforts where they convert.Learn more about Omneky here - https://www.omneky.com/#Connect with Hikari on LinkedIn here - https://www.linkedin.com/in/hisenju/If you’re interested in having me deliver a keynote or workshop for your team contact Caroline at [email protected]: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Send me a personal text message - If you're interested in booking me for a keynote or workshop, contact Caroline at [email protected] the show

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• How to build high-performing teams with Award-winning Coach Keith Ferrazzi

  Order my new book Habits of High Performers here - www.thehabitbook.com Replace the meeting after the meeting with real talk in the room.In this episode of Lead On Purpose, I sit down with Keith Ferrazzi — New York Times bestselling author of Never Eat Alone and Never Lead Alone, world-renowned executive team coach, and one of the foremost experts on collaboration and leadership transformation. Keith has coached some of the world’s top organisations, from Fortune 100 companies to government ministries, helping leaders reimagine how teams work together to achieve bold goals.This conversation dives deep into the practical shifts that turn a group of high achievers into a truly high-performing team.We cover:The simple practice that replaces status meetings with honest “stress tests.”How to create a culture of candour without creating conflict.Why feedback should be “radical input,” not instruction.The power of asynchronous collaboration and how to make meetings meaningful again.How to future-proof your leadership and your team in the age of AI.Learn more about Keith here - https://www.keithferrazzi.comGrab your copy of Keith’s books here - https://www.keithferrazzi.com/booksConnect with Keith on LinkedIn here - https://www.linkedin.com/in/keithferrazzi/Have a look at Keith’s ‘Beyond Connection’ Course here - https://www.keithferrazzi.com/coursesIf you’re interested in having me deliver a keynote or workshop for your team contact Caroline at [email protected]: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Send me a personal text message - If you're interested in booking me for a keynote or workshop, contact Caroline at [email protected] the show

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• The #1 Thing You Need to Stop Measuring to Start Achieving Results with Steven Gaffney

  Order my new book Habits of High Performers here - www.thehabitbook.com What if your team’s biggest problem isn’t what’s said — it’s what’s left unsaid?In this episode of Lead on Purpose, I sit down with Steven Gaffney, author of Unconditional Power and creator of the CHAT framework for consistently high achieving teams. We unpack why honesty, emotional safety, and proactive communication are the foundations of real performance — not just effort.We cover:The hidden cost of withholding and how to get “the unsaid said.”Why emotional safety beats psychological safety every time.The five traits of high achieving teams — starting with “team first, position second.”How to separate facts from stories using the “Notice vs Imagine” tool.The power of reframing problems into opportunities.What unconditional power means and how to focus only on what you can control.You’ll walk away with clear, actionable tools to help your team communicate honestly, perform consistently, and lead with courage and empathy.Learn more about Steven here - https://stevengaffney.com/about-us/#aboutstevenConnect with Steven here - https://www.linkedin.com/in/stevengaffneycompany/Grab a copy of Steven’s book here - https://stevengaffney.com/unconditional-power-book/If you’re interested in having me deliver a keynote or workshop for your team contact Caroline at [email protected]: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Send me a personal text message - If you're interested in booking me for a keynote or workshop, contact Caroline at [email protected] the show

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