Good Enough Counsellors

• Posting without fear: social media for therapists

  Are you holding back from posting on social media because of self-doubt?Do you ever wonder, Who do I think I am to be posting this? You’re not alone. Many therapists struggle with the fear of seeming self-promotional, not knowing enough, or being judged. In this episode of The Good Enough Counsellors Podcast, I’ll help you reframe your approach to social media so it feels less about you and more about helping others. I’ll also walk you through practical strategies to shift your mindset, overcome perfectionism, and start posting with confidence.In the second half of the episode, I’ll help you plan your April social media content with ideas for Stress Awareness Month. I’ll break it down into weekly themes and share engagement questions, educational topics, and post ideas for different therapy niches.Takeaways:Why therapists often struggle with social media self-doubtHow to reframe social media as service, not self-promotionThe three biggest fears that stop you from posting—and how to overcome themA simple shift that makes writing posts easierHow to reach your ideal clients without feeling like you’re ‘selling’Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.self doubt in marketing, overcoming self doubt, how to promote yourself as a therapist, social media for therapists, mental health marketing strategies, Stress Awareness Month 2025, promoting your practice online, addressing fear of judgment, marketing for counsellors

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  30:50
• Running a Private Practice with Chronic Illness - Elizabeth Turp

  In this episode of Good Enough Counsellors, Josephine Hughes talks with therapist Elizabeth Turp about the realities of running a private practice while managing a chronic illness. Elizabeth shares her personal journey, the unique challenges therapists with energy-limiting conditions face, and how she’s adapted her practice to prioritise well-being. We discuss the importance of boundaries, pricing, pacing, and self-care - without the guilt. This episode will also help those therapists who have caring responsibilities alongside their private practice - and contains insights into well-being and handling world news.Takeaways:The challenges of private practice with a chronic illnessSetting boundaries to avoid burnoutPricing and sustainability for therapists with limited capacityHow pacing and planning can help maintain stabilityFinding support and supervision that truly understandsElizabeth Turp MBACP (Accred.) is a writer, podcaster and artist. A counsellor since 1998, her lived experience makes her passionate about helping people with disabling chronic illnesses navigate life and work and improve their physical and emotional wellbeing. She specialises in helping people with chronic invisible illness, including consultation for counsellors living with energy-limiting chronic conditions. Please connect on LinkedIn.Visit her website here for articles and her book: Chronic Fatigue Syndrome and Me: Support for Family and FriendsFind The How We Care podcast here Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.chronic fatigue syndrome, invisible disability, therapist self-care, working with chronic illness, private practice challenges, coping strategies for chronic fatigue, boundaries in therapy, burnout prevention for therapists, chronic illness support, pricing for therapy services, chronic illness in the workplace

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  55:06
• How to Grow Your Private Practice with Word of Mouth Referrals

  Many therapists think of networking as formal business events, awkward small talk, and the pressure to "sell" themselves. But in reality, networking is already happening - often in ways therapists don’t even recognise.In this episode of The Good Enough Counsellors Podcast, Josephine Hughes explores how therapists can use word-of-mouth referrals to grow their private practice, without feeling uncomfortable or inauthentic.Takeaways:Why networking isn’t just about business meetings and professional groupsHow therapists are already part of networks they can tap intoThe power of professional connections (including online spaces like Facebook groups)How to talk about therapy services naturally, without feeling salesyReal-life examples of therapists who have successfully built their practice through referralsWord-of-mouth referrals remain one of the most effective ways for therapists to attract new clients. This episode offers practical insights into how to make the most of existing networks and build new connections with confidence.Listen now to discover how networking can work for you!networking for therapists, private practice referrals, word of mouth marketing, networking tips for introverts, marketing for therapists, social media networking for therapists, therapist marketing techniquesSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

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  25:43
• Katrina Johnson on Fear and Private Practice

  Katrina Johnson candidly shares her journey into private practice and how she overcame her fears to set up and promote her practice. She and Josephine talk about how important it is to embrace vulnerability and take those first steps, even when moving into private practice feels uncertain and a bit scary. As Katrina shares how she built her client base through social media and word-of-mouth, we get a real look at what works when it comes to attracting clients in a way that feels natural. This episode is a reminder that perseverance and self-belief can make all the difference, even when doubts creep in - encouraging other therapists to take the leap into private practice with confidence.Takeaways: Fear of not being good enough held Katrina back but she discovered those fears were unfounded Katrina has been consistent on social media and successfully attracted clients. A significant aspect of her success has been the willingness to share personal experiences, including her journey through pregnancy loss, which resonated with clients and fostered a sense of connection. Katrina emphasised the importance of setting boundaries in her practice, particularly as the Mum of young children. This allows her to maintain a balance between work and family life, which is crucial for her well-being. Finally, Katrina reflects on how overcoming fear and embracing opportunities, stepping outside her comfort zones, has helped her professional growth. Keywords:private practice, starting private practice, social media for therapists, therapist branding, marketing for therapists, self-care for therapists, therapist supervision, pregnancy loss supportSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

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  48:36
• Attract More Therapy Clients Using Social Media

  In this episode of the Good Enough Counsellors Podcast, Josephine Hughes discusses how therapists can use social media to attract more clients and grow their practice. Social media can be a powerful tool, but it’s easy to feel stuck when you’re unsure what to post. Josephine provides a simple framework to help therapists create content to connect with their audience, build trust, and drives potential clients to their practice.If you’ve ever found yourself staring at a blank screen, unsure of what to post next, this episode is for you! Josephine covers how to plan your content using themes, the importance of consistency, and how awareness dates can inspire your social media calendar. By the end of this episode, you’ll have practical tips that will help make posting on social media easier and more effective.Whether you're a therapist just starting out on social media or you're looking for ways to refresh your strategy, you’ll walk away with actionable insights to help you attract more clients.Takeaways: Social media is an invaluable tool for therapists seeking to connect with potential clients and attract referrals. Establishing a content framework not only alleviates the pressure of content creation but also fosters consistency in engagement with your audience. Incorporating awareness dates into your content strategy can provide inspiration and relevance, enhancing the emotional connection with your followers. By categorising posts into education, encouragement, engagement, and empowerment, therapists can effectively reach different sectors of their audience. Consistent posting helps build trust and familiarity, ultimately making your audience anticipate your content and rely upon your insights. Planning ahead by utilising awareness dates makes it easier to post and enhances your social media presence. social media for therapists, content ideas for therapists, how to attract clients on social media, Mother's Day content ideas, social media content planning, tips for therapists on social media, therapist social media tips, private practice marketing strategiesSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

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  18:49

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