Let's Talk Dog Business

• Mindset : How taking a one size fits all approach damages your business and personal development

  DESCRIPTION In this eclectic episode, Jo & Vicky discuss the importance of mindset and the role it plays in getting the most out of working with a business coach, growing your business, coaching others and dog training. They also talk through why using a cookie cutter approach rarely works for your clients or for you. Jo & Vicky provide you with an effective way to uncover your clients´ past training experiences, motivation and challenges so you can tailor what you provide to meet their needs. They also discuss how to avoid letting your own mindset and biases negatively impact your ability to coach others or recognise where you need to change. KEY TAKEAWAYS If you are not spending the time understanding your customer and your audience, you are going to fail. When things are not going well, don´t immediately blame the client. First, ask yourself what role you may be playing in that failure and what you can do to improve the situation. If you have a lot of negative thoughts about your clients, it will come through in how you teach, so change that. Jo & Vicky explain how. Negativity is toxic, it drastically slows down growth. A lot of dog trainers are putting their clients in a box, and they're expecting them to ask no questions. Every dog owner and dog is different, which is why you have to offer them a personalised service that is tailored to them. Every business is different, so, never work with a mentor that only offers you cookie cutter solutions. Often, using a cookie cutter strategy will lead to you doing things that you are not 100% comfortable with and are, therefore, not fully committed to. A good mentor will push you but also know when to hang back and let you move forward in your own way. Timing is important when you are being mentored. If you are pushed too hard too soon the chances of failing are higher, which can lead to your giving up. BEST MOMENTS “We forget that we are dealing with sentient beings, both dog and human, and we all have different behaviours, perceive and consume things differently.” “I genuinely don’t think you can separate yourself from your business.” “You are calling the shots, and you are making the decisions, where are you making those decisions from? From the business mindset or from your mindset? “ “A brain is a bit like Spaghetti Junction … learn how to work through those barriers, blockers and limiting beliefs.” “Ask as many questions as you can to figure out how that person actually feels.” “If you're surrounding yourself with negativity, you’re going to be dragged down in two seconds.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

  --------  

  39:47
• Accessibility

  In this episode, Jo and Vicky discuss why so many dog trainers feel guilty about how much they need to charge to generate a profit. They look at why being afraid to set a high enough price point is so widespread within the industry and the negative impact this has on you and your customers. They explain, in detail, how to overcome this negative mindset so that you can help moredog owners, including those that do not have much money, and once again enjoy yourwork. This episode includes a process you can use to determine what the right price point is for your business. KEY TAKEAWAYS If your business does not make a profit, it will fold, and you will not be able to helpany more dogs. When your price point is high enough to cover all of your overheads and pay you adecent wage, you work fewer hours and have the energy to help other groups of dog owners who are in dire need. Everyone makes choices about how much they want to pay for things e.g. someonewho can afford a Range Rover might decide to buy a Kia instead. Your customers can choose to pay your prices or look for someone cheaper. Somemay even pay more than you charge to use a trainer that is closer to their home. Most people have already spent thousands on buying their dog and what it needsand are only too happy to invest more in training. Knowing your numbers is the first step in identifying the right price point for yourbusiness. One-off classes are rarely cost effective or sustainable for a business. Jo and Vicky explain why and what to do instead. High levels of customer retention make it far easier to stay profitable. Having a high price point does not mean you cannot help those dog owners who arestruggling to make ends meet. It actually enables you to help more of them. Look at how you feel about money, it has a huge impact on how you show up andyour ability to ask for what you are worth. BEST MOMENTS “Be yourself, offer the service that you believe is right.”“Stop using the word charging … it has a negative connotation .” “Those businesses that have really good customer retention are the ones that succeed .”“If you don't go in with a higher ticket model, you're going to be stuck really quickly .”“The few that are willing to pay the higher investment allow you to be accessible to nearlyeverybody you want to be.”“If you genuinely want to be accessible to everyone, you have to make sure that the business is looked after.” SOCIALS AND IMPORTANT LINKShttps://www.tiktok.com/@letstalkdogbusinesshttps://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.comCommunity Facebook Group:https://www.facebook.com/groups/caninebusinessacademycommunity/Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTSMeet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo,with a background in corporate business, and Vicky, a dedicated advocate for rescueorganisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind –managing two successful businesses, pursuing a full-time university degree, and parentingtwo little ones under four. Each of their homes combined is a lively menagerie, housing fivedogs and an abundance of chickens.

  --------  

  46:20
• Close To Jackin' It In

  In this episode, Jo & Vicky discuss the importance of identifying who your ideal client is. They explain how doing so helps you to attract the type of client you enjoy working with and benefit the most from the way you work and the service you provide. Jo & Vicky tell you, step-by-step, how to use your previous work to help you build your ideal client avatar and attract more of those people. Something that will make your work more enjoyable and profitable. KEY TAKEAWAYS When you know who your ideal client is, you attract the people who like the way you teach and can learn better from you, which makes your work easier and more fulfilling. If you don't know who you are and what the purpose of your business is, what you're trying to achieve, you won´t know who your ideal client is. If you don't know who you're talking to, where they hang out, and what their pain points are, your marketing won´t work. If you feel your clients don´t respect you or are not making progress, pause and ask yourself if you are attracting the right type of clients for you. Think about the people you have enjoyed working with and have successfully helped. Write down everything you know about them to create an avatar of your ideal client. Don´t stretch yourself too thin. You can´t be all things to all people and do too many things at once. Over delivering is exhausting, which makes it harder to do your job well. Get the balance right. Structure your sessions in a way that works for both you and the client. Sometimes shorter sessions are more effective. Don’t take your business or client´s problems home with you. BEST MOMENTS “If you know who your ideal client is, you attract the right people.” “I don't know a dog trainer that doesn't over deliver.” “Think of the clients that you have really enjoyed working with. Think of what that looked like and how it felt for you.” “Make consistent efforts in the right direction.” “Use that avatar to really identify who your business is there to serve.” “I get to play, create, and I get to spend more time with clients then creatively pull together programs that I like.” “Overwhelm comes with trying to do too many things.· “You walk away with actionable steps to start moving that needle in your business, making the changes that you really want to make.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

  --------  

  41:23
• The sport any dog can enjoy: The wonderful world of Hoopers with Carrie-Anne Selwyn

  For this episode, Jo & Vicky are joined by Carrie-Anne Selwyn, the founder of Canine Hoopers World. After discovering Hoopers with her Chihuahua, Minx, and realising it was a sport that any dog, regardless of age, fitness level, breed or size could enjoy, Carrie-Anne wanted to literally tell the world - which is exactly what she did, and then some. To date, she has taught 600 trainers in 6 countries, and each has introduced hundreds of dogs to the sport. Carrie shares her inspirational business journey, including how Jo & Vicky´s mentoring skills have helped her to take things to the next level. They discuss being authentic, attracting the right clients, staying focused and authentic, and much more. KEY TAKEAWAYS Hoopers is a sport any dog can enjoy, regardless of age, breed or size. Dogs love it. Hooper is a low impact sport that dogs can play throughout most of their lives. The sport engages your dog mentally as well as physically. You can start with one simple move and increase the distance, so it is an easy way to build a dog´s confidence. The fact that you can start small and literally practice it in your living room or garden, makes it work for anyone. Hoopers equipment is inexpensive and easily fits into a car boot. Regardless of how good your idea is, turning it into a business is hard. Don´t worry too much about what other people think. Remain focused, stick to your plan and don´t get sidetracked by shiny things. The right business mentor will enable you to cut through the noise and get things right first time. Be yourself and you will attract the right clients. Your personal brand is important. Being authentic is vital. Regardless of how successful you are, you will experience down times, e.g. After CoVid Carrie was very drained, she explains how she got past that. Fear is natural, you get butterflies because you care about getting it right. The best way to get past it is to ask for help, be brave and do it anyway. BEST MOMENTS “This is a really cool sport because all dogs can do it.” “It is like croquet with a dog - without the flamingos.” “As long as the vet says they're fine to be walked, they can play Hoopers - they don't have to go fast.” “If you don't love what you're trying to get out to the world, no one else is going to love it.” “Your journey has been so much about your mindset and about where those blockers and fears come from.” “Butterflies are not a bad thing, they mean you care.” ABOUT THE GUEST https://www.caninehoopersworld.com https://www.tiktok.com/@caninehoopersworld https://www.facebook.com/caninehoopersworld https://www.facebook.com/carrieanne.bush SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

  --------  

  1:16:17
• How To Attract Ideal Clients That Bring You Joy, Impact and Income with Helen Tudor

  In this episode, Jo & Vicky are joined by Helen Tudor who has helped thousands of entrepreneurs to master attracting clients via LinkedIn. Showing them how to do so in 30 mins per day without sending endless DMs. Recently, Helen pivoted and now runs her Ideal Client Attraction Mastermind, through which she teaches business owners to identify their ideal client avatar and attract those clients. People who you can definitely help and who you enjoy working with and who are also prepared to pay you well. KEY TAKEAWAYS Be really clear about your client avatar. Use the exercises Helen shares to do this. Create your social media content to appeal to your ideal client avatar. If a client raises a red flag, trust your gut and don´t work with them. On Facebook, Instagram, LinkedIn, talk directly to the person who would come along to your class or event. Don´t be afraid to charge, people will always spend on their dogs. If you don´t specialise you turn into a generalist, so clients stop seeing you as an expert. You can use free content to connect with people. If you move them, they will be back for more. When you are aligned with your purpose, your mission people will be drawn to you. Never forget that you are in the people business. Take the time to genuinely connect with them. With LinkedIn, consistency is key. Just add people, engage with people, and regularly put out posts. Helen´s LinkedIn Mastermind has generated £3 million. Proving that sharing your knowledge is a very powerful way to earn extra income. BEST MOMENTS “I use LinkedIn in a really specific way that I invented when I was very, very broke. .” “I've made millions from just saying the same thing over and over again for a decade.” “My message about clients, is - it's not you, it's them.” “ You should be saying no to more clients than you're saying yes to because you should be curating a client list that brings you joy.” “Visualise your best ever client and how that person made me feel.” “If you want love and you want an audience, you've got to take the hate because it's two sides of the same coin.” “Do you want to be a Rolex, or a Casio? They both tell the time, so let somebody else deal with the lower end of the market.” “Become the go-to person in your niche, in your area.” EPISODE RESOURCES https://www.linkedin.com/in/helentudor https://www.facebook.com/helentudoronline https://www.youtube.com/channel/UCkjZcsv93zzFLiyQFMHMc_A SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

  --------  

  1:28:00

More Kids & Family podcasts

Trending Kids & Family podcasts

About Let's Talk Dog Business