Let's Talk Dog Business

• Using Effective Follow Up to Supercharge Your Business Growth

  DESCRIPTION In this episode, Jo & Vicky look at something that a lot of entrepreneurs get wrong – following up with would-be or existing clients. Those dog business owners that fail to follow up in the right way are leaving a lot of cash on the table, so this episode is important.  Using the tried and tested strategies Jo & Vicky share will help you to stay in touch with existing customers so that when they need more dog-related services it is you that they will turn to.  They also cover making the right impression on potential clients, fully understanding what they need, demonstrating that you offer it and follow up in a way that will persuade them to buy. KEY TAKEAWAYS Develop the right mindset about follow up. It is not being pushy. Done the right way, it is actually helpful. People´s circumstances change, so they may say yes to something at a later date. Follow up with past clients to see if you can help them with something else. Only take on clients that are a good fit for you.  Focus on understanding the needs of your clients and what they are trying to achieve. When you do that you automatically make more sales. Often, during their initial contact, customers hold back a bit. Use gentle questioning to uncover what they actually need.  Most people are not naturally good at sales. They struggle to get the balance right, so don´t be discouraged. With sales, practice, definitely makes perfect. The more leads you follow up on, the better you become at making sales. Don´t let the fact that what you are offering has a high-ticket value put you off from following up. If a client needs that type of help, they will find a way to pay for it at some point. Remember you are trying to persuade the human, not the dog. BEST MOMENTS “If you can have a strategy that focuses on retaining your existing client base, your business is onto a winner.” "You may feel like it's icky and pushy and not your place to change somebody's mind." "You're not in the business of dogs. You are in the business of people…. really think about the person again and what they need." "You can't sell something that costs £997 to somebody that you don't believe is going to give them the outcome." “Ask the right questions… it shouldn’t feel like you are selling.” "It's not your job to persuade somebody. You don´t have to justify yourself. The person you are talking to has to see the value." “You have to come from that place of service and integrity, and you have to look at people as people.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email [email protected] ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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• Everyone Has a Negativity Bias: Don´t Let Yours Get in the Way of Your Contentment and Success

  DESCRIPTION In this episode, Jo & Vicky look at the negativity bias that all humans have – the tendency to fixate on what is wrong and get unnecessarily worked up about it. Beating yourself up for past mistakes you made years ago, constantly comparing yourself unfavourably with others and being overly critical are all examples of our negativity bias taking over, which leaves you feeling stressed and deflated. In a gentle and sometimes funny way, Jo & Vicky share how to recognise negativity bias in yourself and stop it from ruining your day and holding you back. KEY TAKEAWAYS Every human has some level of built in negativity bias.  Some people are naturally more positive than others, but positivity can be learnt by even the most negative person. Using the example of social media, Jo & Vicky explain exactly how to recognise when your negativity bias is getting in the way and what to do about it. Comparing yourself with others is mostly pointless, each business is unique, so what others are doing might not be right for you. Being clear about what you want helps stop you  wasting time and energy, so you progress faster which makes it easier to stay ahead of negative thoughts. Continually looking back and kicking yourself for what you didn´t do is very counterproductive. Failure is absolutely not a bad thing. You need to fail to learn. Be realistic, things are going to go wrong. Reframe, you learn new skills and become more resilient. Don´t be afraid of being wrong and stop beating yourself up when you are. You're constantly learning and growing, so being wrong sometimes is normal. Stopping yourself getting angry about little things makes a huge difference to your overall positivity e.g. It's not being a keyboard warrior or shouting at the telly. Constantly whingeing about things with friends is an easy trap to fall into. BEST MOMENTS “Humans literally go to the glass half empty first.” “Train your brain to look at something other than the negative.” “If you're asking them what they would do, you're asking the wrong question.” “Allow yourself to fail…graciously.” “Be aware of how you are reacting.” “Stop comparing yourself to everybody else, you are on your own journey, and that is all you need to worry about .” EPISODE RESOURCES An overview of negativity bias studies - https://pmc.ncbi.nlm.nih.gov/articles/PMC3652533/#:~:text=There%20is%20ample%20empirical%20evidence%20for%20an,to%2C%20learn%20from%2C%20and%20use%20negative%20information SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email [email protected] ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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• Finding Joy and Happiness in Your Business Life

  DESCRIPTION In this candid solo episode, Jo & Vicky discuss the true meaning of happiness, especially as it relates to your business life. They share why success isn't just about reaching financial milestones and the role embracing challenges plays in creating growth in both your personal and business life, which in turn boosts your happiness levels.  As well as the role understanding your personal goals, avoiding comparison, and finding fulfilment in your unique journey play in creating an enjoyable life. KEY TAKEAWAYS Happiness isn't just about money - it's about time, experiences, and being grateful for what you already have. Pausing and realising what you have already achieved boosts self-belief. Self-care isn't about following trends. It´s about finding what truly refreshes and realigns you personally. Don't compare your business journey to others, it is draining and pointless. Everyone's path to success is unique and requires different strategies. Happiness is not a destination you reach. It´s a feeling you experience in the present moment, even amid life's complexities. Being comfortable with discomfort is crucial. You will have difficult days. You can be happy overall even when specific areas of your life are challenging. Happiness is about overall balance, not perfection. Don´t delay happiness by saying I will be happy when xyz is done.  True success means designing a business that aligns with your personal lifestyle and goals, not someone else's definition of success. BEST MOMENTS "We all try and strive for this happiness thing." “Comparing yourself to others all the time is fu**ing exhausting, because nobody is you.” “What is your version of happy?” “It's not only double the income, it’s like half the work, it’s just a win, win.” "No matter what you do, there is always a cost to something. And you have to ask yourself, like, what cost are you willing to pay." "Recognise that there are going to be moments, more often than you would like, where it is going to feel painful." "Psychological pain can be just as painful, if not more than the physical." “If you never get pushed, you're never going to grow, you're never going to move forward.” "If you are not happy in this exact moment in time, then you are not living, in my opinion, because happiness is not a destination." EPISODE RESOURCES Gordon Burcham episode - https://podcasts.apple.com/gb/podcast/the-power-of-living-life-happy-and/id1727170978?i=1000679139891 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email [email protected] ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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• Execute Your Time Vampires

  DESCRIPTION In this episode, Jo & Vicky discuss "time vampires" - those sneaky activities that drain your productivity and steal your precious time. They share their own battles with the issue and explain how they deal with the temptation to spend hours on social media, scrolling, playing mobile games, pursuing hobbies and doing chores that can wait until they have finished what they are meant to be doing. They share practical ways to reclaim time, boost efficiency, and align daily actions with personal and professional goals. Approaches that enable you to enjoy a balanced family and personal life. KEY TAKEAWAYS Time vampires are anything that distracts you from doing what you need to be doing. Time vampires do not always involve screens. Some people get distracted by hobbies, walking the dog, even cleaning when they should be doing something else. If you identify just 3 or 4 things that suck up your time and stop doing them, you gain back hours every week, sometimes every day. Try deleting any apps that are sucking up your time. Setting aside time and blocking out all distractions enables you to double what you get done. Setting hard deadlines helps you to stay focused. Don´t be afraid to pay someone to do things for you e.g. the cleaning. But be sure to use the time that frees up productively. For a few days, or a week, track how you spend your time. You will be stunned by the results. Time blocking is a very effective way to free yourself from your time vampires. There is no right or wrong, everyone wants a different life, which means one person´s time vampire is someone else’s important task or leisure activity. Talk to your family and loved ones. Together come up with ways to balance how you and they spend their time so everyone´s needs are met. Where you spend your time and money reveals where your priorities are. BEST MOMENTS “You have to have the ability to be super critical of your own time and where you spend it.” “I reckon easily up to five hours a day I could spend on that game.” “I would binge six episodes of something in one night, and it would be two o'clock in the morning and I needed toothpicks to keep my eyes open .” “I will even procrastinate by making cups of tea.” “We all go through those periods where loved ones struggle with our choices.” EPISODE RESOURCES https://www.amazon.co.uk/90-Day-Brand-Plan-Competition/dp/1394221096 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email [email protected] ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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• Is the Future of Pet Care Vets and Trainers Working Collaboratively? with Dr. Katrin Jahn

  DESCRIPTION For this episode, Jo & Vicky are joined by veterinary behaviourist Dr. Katrin Jahn, who has 25+ years of veterinary experience and heads up Trinity Veterinary Behaviour in the UAE. Katrin shares her entrepreneurial journey including running a veterinary clinic in Abu Dhabi, creating an online educational platform that breaks down professional barriers, supports vets across the world and empowers them to serve pets and their owners better.  They discuss the importance of collaboration between veterinary professionals and dog trainers. The episode explores entrepreneurship, professional growth, and the power of having a clear mission in the pet care industry. KEY TAKEAWAYS Often behaviour and pain are intertwined. A dog that is in pain, not sleeping well, or with cognitive issues or anxiety cannot respond to training in the same way a healthy dog does. For trainers, being able to speak to and learn from a certified veterinary behaviourist or the animal's vet when they are struggling is transformative. If you notice something odd about the way an animal moves or behaves while being trained, groomed or cared for by you encourage the owner to take them to the vet. Support the owner and vet by precisely and concisely explaining what you have noticed.  Being surrounded by people who are working towards building their own business has a hugely positive impact. Katrin has worked with mentors at various stages to take her business forward. Having a coach gets you off the hamster wheel, enables you to see opportunities and create the life you really love. Note and examine every idea you have, even the off the wall ones, Katrin did and created an amazing new vet business model. BEST MOMENTS “Once you've worked that way (collaboratively), you almost think like, ‘Oh my God, why does everybody not work like this? .” “A lot of vets don't know enough about what trainers and behaviourists do.” “Being a little bit more kind of data oriented and trying to give precise information that the vet can then do something with helps.” “If your inner self isn't right, you can have the best strategy in the world, and it's not going to get you anywhere.” “I think (having a mentor) is almost a must have if you're wanting to create a business that's actually going to serve the clients you want to serve, but also serve you and make you happy. EPISODE RESOURCES https://trinityvetbehaviour.com https://www.facebook.com/groups/thepetbehaviourcommunity https://www.instagram.com/trinityvetbehaviour SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email [email protected] http://quiz.caninebusinessacademy.com/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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