Let's Talk Dog Business

Many dog trainers burn out  because they work long hours for very little money – It doesn´t have to be like that.  Fixing your business finances automatically solves that problem.  

Today, we sit down with Bobbie Logan a financial empowerment coach and multi‑award‑winning bookkeeper to discuss why burnout is so strongly related to how you hand your business finances. We bust the money-related myths that are holding you back - “I can’t charge that,” “accountants are a luxury,” and “I’m running this for the dogs, not for profit.”

We also unpack how to develop the practical money habits you need to break this negative cycle. Including, monthly money dates, simple bank account setups, and tax pots, and asking better questions of your accountant.

We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money, and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz -https://quiz.caninebusinessacademy.com/health-check 

KEY TAKEAWAYS


Treating financial support as a luxury creates hidden risk. Early, ongoing bookkeeping and strategic input will reduce tax, smooth cash flow, and support better decisions. 


Hiring a decent bookkeeper from the start pays for itself many times over.


Choose a bookkeeper that uses language you understand and is happy to answer all of your questions. Why pay for someone who only handles your tax return when you can have an expert there to help you build your business.


Most of us have a negative mindset around money e.g. the belief that “money doesn´t grow on trees.” That holds us back. Bobbie explains how to address that issue.


When you don´t charge what you are worth, you are holding your customers back as well as yourself.

BEST MOMENTS

“Burnout is actually a state of you're not earning enough - It's not that you're doing too much.”

“Knowing your numbers is the one thing that will drive your business and really drive you to make more money.”

“If you are not charging your worth, you already feel worthless.”

“As a business owner, you don't do it for free. You're not a charity. You are there to share your knowledge.”

If this episode has hit a nerve around money, you need to be at CBA Live on the 9th and 10th of July. Bobby will be there in person, going deeper into money mindset and sharing simple, no‑jargon tips to improve your dog business´ bottom line.  

👉 Grab your ticket now at https://www.caninebusinessacademy.com/cba-live-2026

GUEST RESOURCES

https://www.instagram.com/thewanderfulbookkeeper

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

www.caninebusinessacademy.com

Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Dog trainers often ask, “What else do I need to offer to make enough sales?”

This episode shows you it’s not about adding more. It´s about changing your focus, which can even mean you end up doing less.

You’ll hear why so many trainers are trapped offering low‑priced classes and working endless evenings, how to challenge the “truths” you’ve absorbed about what clients will pay, and how one purpose‑driven, higher‑value offer plus simple, personal sales can change your income, your schedule, and your enjoyment of the work.

KEY TAKEAWAYS


You are in control. If you hate what you are doing and it does not align with your purpose, what you are passionate about - you can change that.


Choose a product that you are passionate about and focus on developing that. You will stay engaged, help people you really can help and deliver fantastic training people love and are willing to pay for.


Challenge the “truths” that are holding you back -  when you question beliefs like “people won’t pay that here” or “clients don’t value what I do,” you realise most of your limits are self‑imposed, not market‑imposed.  Fix your mindset to fix your business.


In a world where human connection is becoming rare making the effort to respond personally is huge e.g. responding to a sales enquiry by sending a short video reply.

BEST MOMENTS

“Your purpose will lead the way. If the purpose is passion driven.”

“We need to be led by that passion. Because you'll get sick of what you do if you're not enjoying it.”

“Mindset - It’s not that your mind is broken. It's how set are you in your brain?”

“If you're going down a path that doesn't excite you and light you up if you're working with people that you fucking hate - It's all down to you. You get to change this .”

“If you learn how to sell better and sell air quote properly, this is what's going to massively change your life.”

“We genuinely believe human connection is of the highest importance, because we're not having it anymore.”

Want to find out more and start reshaping your dog training business? Join our free 90‑minute webinar at caninebusinessacademy.com and see how one core offer, a stronger mindset and human‑first sales changes everything.

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Most dog trainers are having plenty of conversations and getting the clicks — yet very few people are actually buying.

In this episode, we look at why so many people stop you in the park or Google “dog training [your area],” land on your site… and then quietly disappear. We unpack how business cards, vague websites and too many options kill momentum, even when people are genuinely interested.

For each touchpoint in the customer journey, you’ll learn how to create a simple, frictionless “next logical step”, how to use above-the-fold space so visitors instantly know they’re in the right place, and why you shouldn’t worry about fancy funnels or lead magnets until you’ve nailed a basic path that takes dog owners from curiosity to paid client.

KEY TAKEAWAYS

Regardless of whether someone finds your website or approaches you in the park you need to take that potential customer on a journey – a journey that quickly demonstrates that you can help and makes it easy to book with you.

Your customer journey has to be frictionless - quick and simple. If people cannot find out what they need to know, they will go elsewhere.

 Reserve above‑the‑fold space on your website to answer the questions: “Am I in the right place. What do I do next?” if you don´t you’ll lose sales.

 Use the language your customers use. If they search for or talk about dog trainers instead of dog behaviourist, use dog trainer on your website.

Keep your offer simple and make booking frictionless. Identify how people are finding you and double down on improving the customer

journey on that platform.

BEST MOMENTS

“That customer journey can get really complicated. Or, we can simplify it and just go, what is

somebody looking for? What's the next logical step?”

“Ask - How easy is it to buy something from you?”

“If people are saying they're finding you on Google and you're spending all your time on

Facebook …. put more effort into Google.”

“Realistically, if your business… isn’t generating up to 100k consistently every year on

turnover, then we don't need all these fancy things.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group:

https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-

Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders

of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than

just a logo and a dream.

With a combined passion for dogs and business done properly, Jo and Vicky have helped

hundreds of canine professionals build sustainable, profitable businesses rooted in real

impact.

Their award-winning work has earned recognition including:

– UK StartUp Awards: Business to Business (Midlands)

– Small Business Awards UK: Most Innovative Small Business 2025

– Business Awards UK: Most Innovative Pet Product 2024

– Plus shortlists at the Women in Business and Great British Businesswoman Awards

They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC

Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.

Their philosophy is simple:

Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Pressing pause on a business is rarely as clean as shutting the doors. Sometimes it simply goes quiet. No big announcement. No official closure. Just life shifting focus elsewhere.

After 18 months of near silence, the dog training side of the business is being reconsidered, not because CBA is going anywhere, but because the demand never fully stopped. Enquiries have continued. The audience is still there. Google Business is still live. There is proof of life.

This episode explores what it really looks like to resurrect a service business that has been dormant but not dead.

The first mindset shift is crucial: you are not starting from scratch. There is an existing Facebook group with 326 members. A page with 1.7k followers. Inbound enquiries still landing despite doing nothing for a year and a half. That is not a cold start. That is warm ground.

Restarting properly is less about complicated funnels and more about visibility and trust. When people have not heard from you in 18 months, the fastest way back is honesty. A simple public reintroduction. A post acknowledging the gap. Human, direct, slightly self-aware. Trust rebuilds through consistency, not perfection.

If immediate cashflow were needed, the strategy would be simple and proactive: direct outreach. Messaging the existing audience individually. Reintroducing via video. Asking a clear question such as, “Who do you know that’s just got a puppy and needs help?” No elaborate campaign. Just conversation. Service businesses grow through relationships, not algorithms.

Showing up publicly again would follow quickly. Drip-feeding value into the group. Talking about real puppy struggles, biting, toilet training, overwhelm, unrealistic expectations. Sharing practical, usable advice. Re-establishing authority by being helpful.

An easy next step would be essential. A Zoom session to reconnect. A local in-person meet and greet or mini workshop. Trust accelerates when people can see and hear the humans behind the brand.

Our Socials and Important Links:

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website https://www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Our Book: https://www.amazon.co.uk/dp/1068791705?dplnkId=5f9c7bc7-26fa-4f85-b1aa-a1230cb9599a

Most dog trainers started their business because they’re passionate about helping dogs and their people. But it’s easy to slide into simply “paying the bills” and building a life that feels more like a grind than a choice.

Are fear, “sensible” decisions, and other people’s noise quietly stopping you from running your business in a way that actually supports the life you want?

In this episode, Jo & Vicky get honest about how they’ve been stuck there too – and how they got out. They unpack the trap of waiting for the “right time,” how we squander our best years by playing safe, and how to uncover your unique dog training superpower so you can build a business (and life) you love now, instead of doing what most people do - waiting until you retire.

KEY TAKEAWAYS

Don’t wait for “someday” to live the life you want. The harsh reality is that someday you will be less physically or mentally capable of making living the life you want actually happen.

You don´t have to be “special” to have an impact. Every single person has unique capabilities that when used to the full can transform important aspects of other people´s lives.

It’s human nature to play it safe – our brains use “sensible” plan like waiting until we’ve saved more cash as a way to keep us from taking risks. Then we spend that extra cash on fixing the washing machine and never move forward.

You need to shift your mindset and push yourself to take action instead of endlessly waiting for perfect conditions.

There will be challenges and you will still have to fulfil your responsibilities, but with planning and taking consistent action, you will transform your life.

BEST MOMENTS

“We make life so much harder for ourselves, nobody else is doing it…. we're applying that pressure on ourselves.”

“I believe every single person out there has a unique ability, a unique skill set, a unique superpower that, if they chose to lean into, could do amazing things.”

“Flip that - Don't go but it might not work … ask well, what if it did work? What could be happening right now if you did do the thing and it worked?”

“That was all in his head and that was causing him stress.”

EPISODE RESOURCES

The 4 Hour Work Week by Timothy Ferriss - https://www.amazon.co.uk/4-Hour-Work-Week-Escape-Anywhere-ebook/dp/B006X0M2TS

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.

With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.

🏆 Their award-winning work has earned recognition including:

– UK StartUp Awards: Business to Business (Midlands)

– Small Business Awards UK: Most Innovative Small Business 2025

– Business Awards UK: Most Innovative Pet Product 2024

– Plus shortlists at the Women in Business and Great British Businesswoman Awards

They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.

Their philosophy is simple:

Give a shit. Get shit done. Get results.