Rebecca Aning-Brown of The Flower Farming Business School
Mulch is a weekly podcast, hosted by Rebecca, owner of Silver Grey Foliage - a Flower and Foliage Farm in Leeds, England. Each week she share conversation and ...
What should I take into account when pricing my flowers?
In this episode I talk about the reasons why pricing your flowers well is SO important to you and also to the wider Flower Growing community. I set out the 7 reasons why I think it is important to get your pricing right. I'm 100% honest and I use some difficult language as I do this. I talk about the things that are commonly missed out of pricing in addition to making sure that the first 7 reasons are addressed. Pricing is part of The Flower Farming Business School Online. This is week 8 and we have covered the first pricing module which is all about pricing corms and bulbs accurately. Registration to join the Flower Farming Business School in Q2 will open on Monday March 24th. Sign up here to be the first to know about teh curriculum and to sign up. Finally, this week we went over 10000 downloads of the MULCH podcast! celebrate with us and buy me a coffee! Thank you Rebecca
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12:02
Am I growing enough flowers and foliage on my flower farm?
In this episode of MULCH I address the really tricky question that we all face every year, and often several times a year as a Flower Farmer. 'Am I growing enough flowers and foliage on my flower farm?' It's so important to see this question as one based in the present moment and not a question in comparison to where I want to be in 3 or 5 years time. So I ask myself questions at this time of the year to help me to understand the actual position that I find myself in as I head into the beginning of my flower season. And I start with this question: 'Am I growing cut flowers that will cover as much of the season as I want to cover?' because if the answer is yes then whilst I may want to have more of each, the want is not necessarily proportionate to the need. And if the answer is yes, then really this is the place to stop asking questions so that I can focus on getting the best quality out of what I have, rather than trying to do more. The purpose of The Flower Farming Business School Online is to help you to make the best decisions for you and your Flower Farm. I ask questions like this all of the tim, because I want to help you to make the best decisions and to understand why you have made them. Quarter 2 of THe Flower Farming Business School will open for registration on Monday March 24th. Quarter 2 will start on Monday 31st March and I can't wait to work with you to make your Flower growing business work for your. SIGN UP HERE to hear all of the details first. Rebecca
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18:40
Rest and Productivity with Sophie Cliff
This Episode will change how you think about how you rest and how you regain your best energy and most importantly why. Sophie, Author and Positive Psychology Practitioner shares her vast knowledge generously in our conversation and explains the links between different types of rest, energy and productivity, where productivity is not just, 'getting stuff done' This episode is not just for Flower Farmers. It's for Florists, Small Business owners and ALL women. I'd love to hear your feedback. Share a review and help more people to benefit from Sophie's generosity in this Episode of MULCH. Links from the Podcast: https://sophiecliff.com/the-hustle-cure - Head to the website to find our more about The Hustle Cure and working with Sophie Cliff
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47:34
My thoughts on the Flowers From the Farm Conference 2025
Links from the podcast - The Flower Farmer's Planner plus annual membership offer The Bragato Institute JADAM BASICS Podcast The Power of Pulse Watering
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36:53
What's your name and where do you come from?!
This week is all about the information that people need to see and need to be able to see about your any business, but in particular your Flower Farming Business inorder to buy from you. It's about making it easy for your customers to know that you are right for them. And it's about being honest and clear with your words and your pictures. All of the information that you need to make this happen is in your Business Plan. If you don't have a Business Plan, here is a link to our Business Planning Module. It's packed with 6 videos and 6 PDFs to help you to understand where you are going in 2025 and how you are going to get there.
Mulch is a weekly podcast, hosted by Rebecca, owner of Silver Grey Foliage - a Flower and Foliage Farm in Leeds, England. Each week she share conversation and tips to feed, nurture and grow your Flower Farm, opens conversations that Flower Farmers find difficult to talk about and provides practical and pragmatic responses to the everyday Flower Farming Challenges. Sounds Good? DOn't forget to subscribe!
UK