Andy Ramage Podcast

In this episode, I dive into the real science of change and why slip-ups are not something to fear, but something to expect. So many of us believe that if we decide to change, we should be able to do it perfectly. And when we don’t, we beat ourselves up and assume something is wrong with us.
The truth is very different.
I explore the powerful “spiral of change” model and share insights from one of the world’s leading experts on behaviour change. You’ll see why lasting transformation is not about willpower or perfection, but about learning, adapting, and evolving over time.
I also open up about my own journey, the identity shift that comes with going alcohol-free, and how embracing your authentic self is the real key to freedom and confidence.
If you’ve ever felt stuck, frustrated, or like you keep “failing” at change, this episode will completely reframe how you see the process.
What you’ll learn:
Why slip-ups are a crucial part of lasting change, not a sign of failure

The truth about willpower and why it’s not the key to transformation

How the spiral of change works and why you’re never back at zero

The role of identity and stories in keeping you stuck

How to turn setbacks into powerful learning that moves you forward

Timestamps:
00:00 – Why we resist change and stay stuck

04:00 – My story with alcohol and the identity trap

09:30 – The stages of change and what science tells us

14:30 – Why slip-ups happen and how to use them

20:00 – The real secret to long-term transformation

Links & Resources:
Join my free coaching webinar TONIGHT at 7 PM. Register here: https://coachbusiness.school/discover-coaching/ 

Follow me on Instagram (live every morning): https://www.instagram.com/andyramageofficial

Explore coaching training: https://coachbusiness.school

Let's do this!

This is one of the most important shifts you can ever make on your alcohol-free journey.
For years, I thought I had a drinking problem. That I needed more discipline, more willpower, more control.
But I was focusing on the wrong thing.
In this episode I break down the real reason we struggle with alcohol, and it has nothing to do with the drink itself.
It’s about how we think.
What You’ll Learn In This Episode
Why alcohol is not the problem and thinking is
How your beliefs shape your emotions and actions
The three versions of “you” and how they experience alcohol differently
Why willpower fails and what actually creates lasting change
How mastering your mindset transforms every area of your life
Timestamps
00:00 – 03:00 Why this is a thinking problem, not a drinking problem
03:00 – 07:00 The three versions of you and alcohol explained0
7:00 – 10:00 Why willpower doesn’t work long term
10:00 – 14:00 Changing beliefs to change behaviour
14:00 – End Using this insight to transform your entire life

If you want to go deeper and actually learn how to rewire your thinking, come and join me at Coach Business School (https://coachbusiness.school/).
If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. 
If you’re already a coach, you can join the Coach MBA, where I teach marketing and business specifically for coaches.
You can also explore my free courses, including The Alcohol Free Advantage and Train Your Brain, over at andyramage.com (https://andyramage.com/).
Let’s do this.

If you’re on the alcohol-free path, there’s one thing you absolutely need to understand.

It’s the difference between short term willpower and long term transformation. And it’s not just the key to going alcohol-free, it’s the key to building a life you genuinely love.

In this episode, I break down the real reason some people struggle and others thrive. It’s not about discipline. It’s not about motivation. It’s about something much deeper.

Your beliefs.

What You’ll Learn In This Episode:
Why your relationship with alcohol is a thinking problem, not a drinking problem
How beliefs shape your emotions and drive your behaviour
The three types of drinkers and what separates them
Why alcohol-free living becomes easy when your beliefs change
How mastering your mindset unlocks success in every area of life
Timestamps
00:00 – 03:00 The real secret to an alcohol-free life
03:00 – 06:00 Why beliefs drive behaviour
06:00 – 09:00 The three types of drinkers explained
09:00 – 12:00 Why alcohol disrupts your ability to manage your mind
12:00 – End Using this skill to transform your entire life

If you want to take this work deeper, come and join me at Coach Business School (https://coachbusiness.school/).

If you’re curious about becoming a coach, I run a free live workshop where I’ll show you exactly how this all works and how you can turn it into something meaningful, purposeful, and even profitable. Register here (https://coachbusiness.school/discover-coaching/).

If you’re already a coach, you can join us inside the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach you how to build and grow a coaching business.

You can also explore my free courses at andyramage.com (https://andyramage.com/), including The Alcohol Free Advantage (https://andyramage.com/unlock-your-alcohol-free-advantage/) and Train Your Brain (https://andyramage.com/how-to-train-your-brain/).

Join me this 21st March on a live training at Covent Garden in London and Unleash Your Limitless. Click here to learn more. 

See you soon!

How do you want to check out of life?

Do you want to slowly limp out as your health and energy decline over the years, or do you want to live fully, stay strong, and keep your momentum right up until the very end?

In this episode, I explore a powerful idea that completely reframed the way I think about health and longevity.

Inspired by a conversation with former professional footballer and elite performance coach Christian Dailly, I share a simple graph that explains how most people experience life physically and mentally. 

If you want to live a life full of strength, clarity, and momentum, this episode will give you a powerful perspective shift.

What You’ll Learn In This Episode
The powerful longevity graph that explains how most people age
Why many adults slowly “rust out” over time
The hidden role alcohol plays in long term health decline
How hangovers quietly destroy consistency with exercise and nutrition
Why small lifestyle habits compound massively over decades
The difference between simply living longer and living well
Why alcohol free living restores consistency and clarity
How to build momentum in your health and wellbeing
The inspiring philosophy of “wear out rather than rust out”
How to maximise the quality of your life for decades to come
Timestamps
00:00 – 02:00 How do you want to check out of life?
02:00 – 03:30 The return of the morning Instagram lives
03:30 – 05:30 The power of simplicity in health and training
05:30 – 07:30 The longevity graph explained
07:30 – 09:30 How alcohol quietly degrades health over time
09:30 – 11:30 Hangovers, exercise, and nutrition choices
11:30 – 13:30 Why small habits compound over decades
13:30 – 15:30 The difference between rusting out and wearing out
15:30 – 16:30 Building a life of strength, health, and longevity
16:30 – End A simple reflection on how you want to live your life

If this episode resonated and you want to go deeper, here are a few ways to continue the journey.

If you’re thinking about becoming a coach, come and join me at Coach Business School (https://coachbusiness.school/). You can start with the Foundation Certificate in Coaching, which gives you a taste of what it’s like to train as a coach.

If you’re already a qualified coach, you can train with me in specialist areas like Alcohol Free Performance Coaching (https://coachbusiness.school/alcohol-free-performance-coach/), or join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.

You can also access two free courses at andyramage.com (https://andyramage.com/).

The first is The Alcohol Free Advantage (https://andyramage.com/unlock-your-alcohol-free-advantage/), which explores the powerful benefits of removing alcohol.

The second is Train Your Brain (https://andyramage.com/how-to-train-your-brain/), where I teach simple tools to help you run your mind more effectively.

And if you’d like to work with me live, join my Limitless (https://andyramage.com/unleash-your-limitless/) self development event in London this 21st of March.
See you soon!

In this episode, I explore why training your mind is one of the most powerful things you can ever do for your happiness, performance, and longevity.
And I explain why removing alcohol is often the single greatest first step in that journey.
If you want to spend more time living in what I call a “friendly universe” instead of a hostile one, this conversation will give you a powerful new way of thinking about your mind.
What You’ll Learn In This Episode:
• Why life, sport, and business are mostly mind games
• The simple rhyme that explains success: train your mind or get left behind
• Why alcohol keeps your brain operating in “minus numbers”
• The hidden performance advantage of living alcohol-free
• Why elite performers rarely drink alcohol
• How alcohol disrupts sleep, recovery, and mental clarity
• The surprising research linking optimism to longer life
• Why most adults never experience a fully recovered brain
• How training your mind changes how you experience the world
• A simple daily practice to start training your mind today
Timestamps
00:00 – 02:00 Why training your mind changes everything
02:00 – 04:00 My coaching journey and alcohol-free breakthrough
04:00 – 06:00 Why elite performers rarely drink alcohol
06:00 – 08:00 The “minus numbers” effect of drinking
08:00 – 10:00 Friendly universe vs hostile universe
10:00 – 12:00 Life is a mind game but nobody trains their mind
12:00 – 14:00 The optimism study and living longer
14:00 – 16:00 Alcohol-free as the foundation for mental performance
16:00 – 18:00 Training your mind like an athlete
18:00 – End Finding the joy and building a better brain
If this episode resonated and stirred something in you, here are a few ways to take the next step.
If you want to become an accredited coach and learn the skills to change lives, come and join me at Coach Business School (https://coachbusiness.school/). I will guide you personally through the training.
If you are already an accredited coach and want to build a sustainable, impactful coaching business, join me inside Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.
If living alcohol-free is part of your journey, check out Authentic Brew (https://www.authenticbrew.com/), a functional alcohol-free drink designed to support focus, energy, and connection without compromise. 25% of net profits go toward building a foundation to do good in the world.
And if you want daily support, accountability, and structure on your alcohol-free journey, download DRYY (https://www.dryyapp.com/), my alcohol-free app and community designed to help you build clarity, consistency, and confidence.
I would love to see you in the training very soon.