The Cut Flower Podcast

• How to Go Viral and Use Social Media for Business Growth

  Text Agony Aunt Roz with your Cutflower Questions.🌸 Welcome to The Cutflower Podcast!Hello, and thank you for popping over to listen! It’s always lovely to have you here. Whether you’re a flower farmer, a small business owner, or just passionate about growing, we’re here to help you thrive.Today, I’ve got a brilliant guest, Tom Coleman. Some of you might know that Tom and I work together on the Growth Club, a membership designed to help small businesses gain visibility, develop their marketing strategies, and ultimately grow.In this episode, we’re diving deep into social media strategy, Instagram growth, and how to go viral the right way. If you’ve ever wondered how to increase engagement, turn followers into customers, and use Instagram as part of a wider business strategy, you’re in the right place.🌟 Episode SummaryIn this episode, I sit down with Tom Coleman, a marketing and social media specialist who helps horticulture businesses stand out online. We take you behind the scenes of our Instagram strategy, revealing how we took my account from 20,000 to 122,000 followers in just six months.We break down two viral Reels—one that hit 1.6 million views and another that skyrocketed to 2.6 million—and share exactly what made them work. But more importantly, we discuss why social media is only the start of your business funnel and how to turn engagement into real sales.If you’ve ever wondered how to create posts that truly resonate, how to use ManyChat to collect emails or why Instagram should be part of a wider marketing strategy, this episode is packed with valuable insights!🎯 What You’ll Learn in This Episode:✔️ How we strategically grew an Instagram account from 20K to 122K followers✔️ The two viral Reels—what made them work and how you can replicate success✔️ Why engagement is key—the power of responding to comments and DMs✔️ The role of Instagram in a wider marketing strategy—it’s just the start!✔️ How to use ManyChat to automate lead collection and drive conversions✔️ Why collecting emails from social media is crucial for long-term growth✔️ The importance of staying true to your brand and not chasing trends📌 Resources & Links:🔗 Join The Growth Club – Check it out here!🔗 Follow me on Instagram – @fieldgateflowers🔗 Find Tom https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

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  21:31
• The No-Dig Gardening Journey with Jamie Walton 🌿

  Text Agony Aunt Roz with your Cutflower Questions.Welcome to The Cutflower Podcast!I'm Roz Chandler, and today, I'm delighted to welcome Jamie Walton. Jamie is an award-winning gardener known for his expertise in no-dig gardening, permaculture, and wild edibles. With over 1.5 million followers on social media, he shares practical growing tips and insights into sustainable gardening.In this episode, Jamie shares his fascinating journey, from barbering and fine art to becoming a head grower at an estate in Sands End. He talks about the challenges of setting up an organic kitchen garden in a tough coastal environment and how a simple social media post catapulted him into the spotlight. Jamie also reveals his latest venture: launching a community food-growing project to support low-income families and food banks.Join us as we explore his passion for sustainability, his new book Nettles and Petals, and the exciting app he's helping to develop for gardeners worldwide!What You’ll Learn in This Episode:🌱 How Jamie transitioned from barbaring to gardening🌊 The challenges of creating a no-dig garden on a steep coastal hill📱 How social media transformed his career📖 The inspiration behind his new book, Nettles and Petals🍏 His mission to provide fresh food to low-income communities🌼 The crossover between growing flowers and foodResources & Links:🔗 Follow Jamie Walton on Instagram: @nettlesandpetals📖 Pre-order Jamie’s book Nettles and Petals: [Link coming soon]🌿 Learn more about no-dig gardening: Charles Dowding’s websiteJoin the Conversation!If you enjoyed this episode, please subscribe, leave a review, and share it with fellow gardening enthusiasts. Your support helps us bring more inspiring stories to the podcast.📸 Tag us on Instagram: @thecutflowerpodcastHappy growing,Roz Chandler First Tunnels, leaders in domestic and commercial product tunnels. https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

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  46:15
• Top Ten Tips for Starting Your Own Cutting Patch

  Text Agony Aunt Roz with your Cutflower Questions.🎙️ Welcome to the Show!In this episode of the podcast, Roz Chandler shares her top ten tips for starting a thriving cutting patch, whether you're a beginner or a seasoned grower. Pulling insights from her book Seed to Vase, Roz explains how to grow beautiful, seasonally grown British blooms with practical strategies for maximizing your space, choosing the right flowers, and keeping your patch thriving year-round.Episode SummaryA cutting patch isn’t just a garden—it’s a space dedicated to growing flowers for cutting and arranging. Whether you have a small urban plot or acres of land, Roz walks through the essential steps to creating a successful cutting patch. From soil preparation to succession planting, and even dealing with pests and wind damage, these ten tips will help you start growing with confidence.If you’ve ever wanted to fill your home with fresh-cut flowers or even start a small flower business, this episode is packed with must-know advice!What You’ll Learn in This Episode:✅ Size doesn’t matter—how to maximize space for your cutting patch✅ The difference between annuals, perennials, and biennials and why it matters✅ How to choose flowers you love for a rewarding growing experience✅ The importance of soil quality and how to improve it✅ Protecting your flowers from wind, pests, and environmental challenges✅ How to keep flowers blooming with succession planting techniques✅ Essential tools and supports to keep plants strong and healthyConnect with Us!🔔 Subscribe to the podcast for more expert gardening tips!⭐ Leave a review if you enjoyed this episode, it helps others find the show!💬 Join the conversation in the comments: What’s your favorite flower to grow? https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

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  9:14
• The Healing Power of Gardening

  Text Agony Aunt Roz with your Cutflower Questions.Hi, I’m Roz Chandler, and welcome to The Cut Flower Podcast!Today, I’m sharing why gardening and especially growing your own cut flowers, can have a transformative impact on your mental and physical health. Having experienced this firsthand, I’m thrilled to guide you through the science, benefits, and ways to begin your journey.Episode SummaryGardening is more than just a hobby, it’s a way to boost mental clarity, reduce stress, and improve physical health. In this episode, I dive into:The scientific research behind gardening’s effects on mental health.My personal story of how gardening helped me during a challenging health journey.How growing cut flowers connects us to nature and provides a sense of purpose.Whether you’re a seasoned grower or just starting, this episode will inspire you to get your hands in the soil for the betterment of your well-being.What I Cover in This Episode:Mental Health Benefits of Gardening:Stress reduction through decreased cortisol levels.Improved mood thanks to soil microbes like Mycobacterium vaccae.Mindfulness through meditative activities like planting and weeding.A sense of accomplishment watching seeds bloom.Physical Health Perks:Gentle exercise like digging and weeding strengthens muscles and improves flexibility.Boosted immunity from increased vitamin D levels.Better sleep from physical activity and the calming effects of nature.Why Cut Flowers Are Special:Immediate mood enhancement through color and fragrance.Connection with nature that reduces isolation and builds routine.Therapy through flower arranging and sensory experiences.Real Stories and Expert Insights:Interviews with experts like Dr. Menjie Bodhuran, Dr. Alistair Griffiths, and Dr. Richard Claxton on the intersection of gardening and mental health.Resources to Explore:Join our Cut Flower Kickoff 2025 Facebook Group for free guides, live Q&A sessions, and community support.Masterclasses: Don’t miss our free online sessions on February 6th, 7th, and 10th to deepen your knowledge and skills.Start your year with the healing power of gardening. Join the Cut Flower Kickoff 2025 Facebook Group for inspiration, resources, and a like-minded community.  https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

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  12:11
• Growing Cut Flowers in Small Spaces with Stephanie Walker

  Text Agony Aunt Roz with your Cutflower Questions.Hi, and welcome to another delightful episode of The Cutflower Podcast! I’m Roz Chandler, your host, and today I’m thrilled to chat with Stephanie Walker, a micro flower farmer, author, and cut flower enthusiast based in Queen Creek, Arizona. Stephanie shares her inspiring journey from reluctant gardener to a published author and successful grower. Her book, How to Grow Flowers in Small Spaces, is an essential guide for anyone dreaming of a flourishing garden, regardless of space constraints.In this episode, Stephanie and I explore how small-scale flower farming is not only possible but incredibly rewarding. We talk about the best flowers to grow in containers, soil care, irrigation, and succession planting, as well as the unique challenges and joys of running a flower business. Stephanie also shares her experience writing her book, the importance of planning, and how flowers bring people together through shared memories and joy.Whether you’re a seasoned grower or just starting out, this episode is packed with tips and inspiration to help you embrace flower farming in any space.Resources and Links:Stephanie Walker’s Book: How to Grow Flowers in Small Spaces (Available at Amazon, Barnes & Noble, and more).Follow Stephanie on Instagram: @StephanieWalkerFlowers.Join the Conversation:Have a question or a story to share about growing flowers in small spaces? Join us in the conversation on social media or in our community group. Don’t forget to subscribe to The Cutflower Podcast for more insights, inspiration, and expert tips!If you enjoyed this episode, please leave a review, share it with your fellow flower enthusiasts, and subscribe for more exciting episodes. We’re here to help you grow the garden of your dreams, no matter how small your space may be!Enjoyed this chat? Let us know your favourite takeaway or tag us with your container garden ideas. 🌸 First Tunnels, leaders in domestic and commercial product tunnels. https://www.facebook.com/groups/thecutflowerkickoff2025 https://fieldgateflowers.kartra.com/page/newsletters A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

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  42:19

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